LaCrosse, Wisconsin: The Gateway City: A City of Great Enterprises, Wholesale and Manufacturing, Agricultural Resources Unsurpassed. La Crosse, Wis.: Spicer & Buschman, 1904?

Special Collections Wisconsiana F589.L135 L32

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LA CROSSE
of To-day

LA CROSSE WISCONSIN

THE GATEWAY CITY. A CITY OF GREAT
ENTERPRISES-WHOLESALE AND MANUFACTURING.
AGRICULTURAL RESCOURCES UNSURPASSED

"Man is greater than condition,
And where man himself bestows,
He creates and gives completion
To the crudeness nature shows."

LITTLE more than half a century a go the barren
sand belt which lay at the foot of the Wisconsin
bluffs, was the quiet strolling ground of
the thirsty deer, where the prairie flower
bloomed to blush unseen except by the native red
man who claimed the forests as his own. The ever
alert and aggressive American, in his search for the
best, and a native pride in the development of his
country, saw the advantage of the location and
pitched his tents for commercial ventures. The
great broad-bosomed Mississippi flowed steadily by,
offering transportation and power unlimited for the
market and manufacture of virgin mines of wealth
in close proximity. Soon the woodsman's ax was
heard, human skill was busy and La Crosse became
an attractive point. Soon the great railroads heard
the call and reached their arms out to this swelling
prairie land and linked it to the commercial wheels
of the world east and west. Nothing succeeds like
success. The ever restless, moving tide of humanity
caught the echo of the falling trees and faced toward
the scene of action. Soon La Crosse became a lumber
center and, essentially, the commercial gateway
of the Wisconsin valley. Other industries were established
and in less than a generation the sandy
plain became a veritable garden spot of beauty and
a bubbling, bustling city. The streets were surveyed
with an eye to symmetry and comfortable space.
Trees were thickly set and have grown with industrial
interests until today La Crosse stands beautiful
and busy. a full blown flower of the Mississippi valley,
shedding her fragrance over the entire North-west.
Pioneers have lived to see the reward of their
efforts and have undaunted faith in the future of La
Crosse. As the forests began to sink into distance
and the lumber interests to wane, attention was
turned to the development of other and more permanent
industries. The cleared timber lands are found
richly productive in agricultural products, yielding
readily to the touch of thrift and industry: manufacturing
and creative concerns dot the banks of the
river and furnish employment to I nearly ten thousand
individuals the year round. Every year has shown
an increase ill labor employed and additions plants
already established. Demand( for labor being constant
and salaries assured. accounts for the large
number of laborers owning their own homes. The
building and loan companies encourage this by giving
liberal terms and advantages. thus cementing the interests
of employer and employer and making labor
more reliable.

Through the formative period the treacherous
boom has been strenuously avoided. The growth
has been steady and substantial. Personal greed for
gain has not characterized the efforts of the promoters
but a buoyant spirit of public pride has prevailed.

RIVER FRONT FROM PETTIBONE PARK. Photo by G. E. Robertson, Boston Art Gallery Co.

Page (3)

Early in the upbuildings the Board of Trade was
organized and has been a mighty power in balancing
and forwarding every progressive movement. Today
La Crosse has over thirty miles of brick or macadamized
streets, the best system of waterworks in the
Northwest, over fifty miles of water mains and more
than fifteen miles of electric railway.
All this is the result of
but a few years and each achievement
adds strength to the chain.
With the favoring forces about her,
the accumulated wealth of fifty
years, and immeasurable energy of
a population approaching thirty-five
thousand, why should not La
Crosse measure strength with the
great municipalities of the Northwest?
Students of governmental
conditions and American strides
have only to glance into the future
to see that the Mississippi river
will, in the near future, be the great
outlet to Southern high seas, and
will convey the commerce of the
North to the Orient by way of the
Panama canal. La Crosse will be
the center of operations for the
Wisconsin valley and the gateway
for the great Northern states.

Bordered on the one side by the
river and the Minnesota bluffs and
on the east by the towering Wisconsin
bluffs, from the summit of
which is one of the most entrancing
views in the world, La Crosse
is picturesque and beautiful. Nature
in every direction and through
the city proper is susceptible of
the most varied and lavish ingenuity
of man and shows the master-hand
of art in many public places.
The entrance to the cemetery is
unsurpassed for beauty of design
and exquisite taste in landscape
gardening. Pettibone Park, a spot
which seems fashioned for a pleasure
resort, is being transformed
into a veritable fairyland as fast as
man and nature can work out their
cooperative plans.

La Crosse promoters are awake
to the fact that the twentieth century
is to be one of perfecting trend
and cultivation of the beautiful.
Thousands of dollars have been and will be spent in
the beautifying and acquiring of public pleasure
grounds which will make La Crosse the ideal home
city of the central west. The fame of La Crosse as
a city of homes has reached the borders of the Union
already and even beyond. School facilities are
abreast of every advance
movement, there being,
perhaps, a larger number
of school buildings
than in any other city of
proportionate size in the state; private schools and
industrial institutions, which have wide reputation
and in which the higher arts and sciences are accomplished
to a high degree. The evidence of superior
intellectual training is seen in the literary trend of
the populace through the hearty support of a magnificent
library in which over
twenty thousand volumes of
choice literature are found. The
building is perfect in plan and
construction and a delightful
resort for the lovers of the true
and beautiful in literature.

Churches representing almost
every denomination furnish open
doors for citizens and visitors
of every temperament and faith.
Many of these are models of
modern architecture and the
perfection of artistic taste in
furnishings and ritualistic appointments.
The moral and religious
status of the citizenship
as evidenced by the royal support
of these various churches
and their tributary institutions
of charity and mercy, and confirmed
by the fact that fewer arrests
are recorded on police registers
than in almost any other city
on the banks of the Mississippi,
and a large majority of these are
passing thieves or driftwood and
not residents.

The social life is conspicuously free
from "caste," except to a dignified
degree, and attractively permeated
with a wholesome freedom which
makes the stranger feel that "one
touch of nature makes the whole
world kin." Fraternal orders are encouraged
and supported by the best element
where the "brotherhood of man" is truly
felt and the welfare of each considered.
The rational and rightminded forethought
of these fraternities is prominent in the
regulations of the La Crosse Club, which
forbids any member to offer or accept a
treat at the club sideboard. This is a safe-
guard against dangerous courtesies which is scarcely
paralleled in the history of social organizations.

The climate of La Crosse is exceptionally fine for
several reasons. Shielded by the Minnesota bluffs
on the west and sheltered by the cliffs on the east,

St. Josephs Cathedral
German M.E. Church
1st Congregational Church
Christ Church

Page (4)

is protected from the cyclones and rigid blizzards
which sweep the Northwest, while the current and
breezes from tile river temper the summer's suns and
make the nights invigorating. The sandy soil absorbs
the moisture and makes the air pure and dry
thus overcoming, the feature of dampness which characterizes
so many river points. The sanitary regulations
of the city are relentlessly enforced and the
conditions of private and public
property closely watched, giving
no chance for infections or contagions
from uncleanliness. The
sewerage of the city is thorough
and her water supply abundant.
At convenient corners throughout
the city a continual flow of pure
artesian water is provided through
fountains that are sealed and protected
from infection in any way.
Truly there is no city in the great
expanse of the Mississippi valley
which offers as much to home-seekers
or business prospectors as
La Crosse. The wealth of iron ore
and other minerals that await development
offer incalculable opportunities
to men of industry and
capital. Standing, upon the point
of the sheltering and fatherly old
"Grand Dad Bluff" and looking out
to the hills in the blue distance
and down on the mineral beds and
fertile valley, the timbered ridges
stretching far behind, one cannot
measure the possibilities for commercial
endeavors. For stretch of
vision and natural beauty this scene
rivals the most engaging views on
the globe. The precipitous, winding
pathways up the bluff is hedged
with cozy nooks and resting stations
where the grapevines swing
and wildwood flowers awaken the
noblest sentiments of the soul and
lifts the mind to lofty thoughts.
Such a restful retreat from the
busy marts of life is not the fortune
of every city. Lovers of the
water call launch their boats on
the dappled river, silent and deep,
and drift to some secluded nook
where the turtle and tile willow
keep silent watch and the waving
grasses only tell the ebb and flow
of the stream. Lovers of robust sports find the golf
links and ball grounds replete with all the game demands.

La Crosse is, by virtue of surroundings, a convention
center. This being evident, the executive bodies
and public spirited citizens have expended hundreds
of thousands in the erection of halls and hotels which
are now sufficient to accommodate any assembly of
national, state or local nature.
The Hotel Stoddard, which was
opened in June, 1904, is one of the finest hostelries
in the state. Other hotels of magnitude have recently
been improved and enlarged, giving La Crosse
the championship for transient accommodations.

La Crosse is necessarily a distributing point which
is forcing attention to the need of commodious office
buildings. Several are projected and some in process
of erection that will vie with any in the land for
architectural design and finish. Electric
railways are being built to neighboring
towns which will add largely to
general traffic. Eight railroads enter
nearly 800,000 tons of freight annually,
with passenger traffic amounting to almost
$30,000.00. These commercial
arteries furnish direct transportation
to the leading markets of the
world.

The most commendable and
distinctive feature of La Crosse
is the fact that all her achievements
And public holdings are
Through the efforts and donations
of local people. Local capital sustains the city, which
Gives it a distinctive financial
Strength and business surely
Which is not present in cities
Which are owned by syndicates.
The banking institutions of La
Crosse represent local capital
In the personnel of officers and stockholders,
Which make them absolutely unquestionable.
A combination of conditions and advantages
That are indeed enviable give La Crosse a prestige
in social and commercial life which is a
Compliment to her builders and citizens. She
Is verily a light in the valley whose steady
flame is kept bright with the oil of the LA
CROSSE SPIRIT, which has cemented her interests
And tided her safely over every crisis. La
Crosse is great and destined to become greater.
Come and see.

DR. ALBERT U. JORRIS, Osteopathic Physician, 501-2-3
McMillan Building. Dr. Jorris has been practicing as an
Osteopathic physician for the past six years and is known as
one of the most expert in this field of work in the Northwest.
He is a graduate of the Northern Institute of Minneapolis
And is a member of the Wisconsin Board of Medical Examiners.
His treatment of cases that come before him is all
that could be expected, the success he has attained serving
to increase his patronage very materially. Dr. Jorris is also
prominent in social circles and is highly regarded throughout
the entire community.

Court House
City Hall
Public Library
Post Office

Page (5)

BATAVIAN NATIONAL BANK. August first the Batavian
National Bank succeeded to the business of the Batavian
Bank, and assumed all the liabilities of that institution.
Organized as a state hank in 1861, the Batavian Bank has
had from that time to the present a steady growth in business
and in reputation for careful and conservative management,
which has carried it safely through the financial troubles of three
panic times. Starting with a capital of $25,000, increased to
$50,000, and in 1883 to $200,000, the business of La Crosse
has more than kept pace with its banking facilities and the
Batavian National Bank will start with a capital and surplus
of half a million dollars, which will insure safety to depositors
and enable the bank to care for all the business of its customers.
In addition to its local business the Batavian
National has a large business with outside banks, having
some sixty-five correspondents, mostly in Wisconsin and
Minnesota, who carry accounts in La Crosse.

THE NATIONAL BANK OF LA CROSSE. This is one of
the oldest of the leading financial institutions of La Crosse. It
was established in 1876 and has been one of the strongest
factors in the upbuilding of the city and the developing of
local interests. Their report to the comptroller of currency
in 1904 shows a capital of $250,000.00, surplus $150,000.00,
deposits $3,000,000.00. The bank is fortunate in the personnel
of its officers, to whose proficient management, sound
judgment and conservative policy the substantial growth and
unquestioned strength of the institution is due. The officers
are F. P. Hixon, President; L.C. Colman, Vice President;
Geo. W. Burton, Cashier; F. H. Hankerson, Joseph Boschert,
Alford Bosshard, Assistant Cashiers. These are men well
known in financial circles as financiers of no mean ability.
The financial holdings of the officers and stockholders gives
prestige to this bank as one of the safest and most progressive
institutions of the state, and holds the patronage of
the leading corporations and large industries of the city.
They have in process of erection one of the handsomest
office buildings in La Crosse.

THE STATE BANK OF LA CROSSE, 311 Main street.
This banking house was organized in 1883 and is extremely
fortunate in the personnel of its officers, they being as follows:
Geo. J. Ray, President; A. Platz, Vice President;
J.M. Holley, Cashier; J.M. Holley, Jr., Assistant Cahier.
It has for Directors A. Platz, Geo. H. Ray, H.A. Salzer,
H. Goddard, J.M. Holley, L. Coren and W.S. Cargill.
These gentlemen are all prominent business men and are
identified with other business houses in the city. This Bank,
Which is the oldest State Bank in the city, has a capital of
$50,000 and a surplus of $45,000 and on March 28, 1904,
showed in their reports, resources and liabilities amounting
to $954,770.58. Every accommodation consistent with conservative
banking is extended to the customers of this institution,
and large accounts and small are solicited. The
Savings Department of this bank is the oldest in the city,
having been inaugurated twenty-two years ago. $1.00 starts
an account and 3% interest is figured semi-annually. This
department has been a blessing to the working people of the
city as they have been able to place their earnings where
they bring in something, and such an opportunity encourages
many to save who otherwise would spend all they made.
They have about two thousand depositors and each day adds
new ones to their lists. This institution has a brilliant future
before it and its success has been largely due to the conservative
management and close personal attention of its officers.

THE SECURITY SAVINGS BANK. Among the financial
institutions of La Crosse, the Security Savings Bank holds
high favor as a safe, sound and influential factor in commercial
interests and the promotion of public affairs. It was
established in 1894 and reorganized in 1900 with a capital
stock of $30,000.00, and a corps of officers that are well
known as men of progressive and successful operations. The
report at the close of March 28, 1904, shows a condition that
is unquestionable and flattering. They hold deposits from
the best and most conservative corporations of the city, besides
a large number of individuals, which is the best proof
of the confidence and trust in which the bank is held by the
public. The success and popularity of the institution is due
to the untiring energy, sound business principles and cautious
management of its officers and directors who are as follows:
W.W. Withee, President; E. C. Swarthout, Vice President;
E. N. Borresen, Cashier; M. F. Platz. These men are promoters
of all that is for the upbuilding of La Crosse, and
truly worthy of public trust.

THE EXCHANGE STATE BANK. 800 Rose street, North
La Crosse. In 1884 the above bank was established and in
1889 was re-established and incorporated with capital of
$25,000.00. No city in the northwest can boast of banking
institutions more solidly managed than La Crosse. No bank
in the city has been more effectively serviceable to business
conditions than the Exchange State Bank. The record of
the proceedings from the first shows steady increase in business,
which is due to the vigilance and wise judgment of the
officers who are men of strong executive ability and loyal to
all public interests. The officers are J.E. Wheeler, President;
O. Holway, Vice President; Joseph P. Gohres, Cashier; Robt.
B. Lowry, Assistant Cashier. These are men who are not
satisfied with laurels already won, but constantly work for
greater things. The bank has had marked increase in the
last two years, their depositors numbering over six hundred
and fifty. No institution in the city holds higher prestige in
financial circles that this.

RELIANCE STEAM BOILER WORKS. 418 Gould street,
Wm. J. Solberg & Son, Proprietors. In enumerating the
wonderful and growing enterprises of La Crosse, prominence
must be given the above mentioned works, which
have been in operation for fifteen years. They do all kinds
of boiler making and ship all over the United States and
Canada. Sixteen large Scotch marine boilers shipped to the
Homestead mine in the Black Hills, is only one example of
their extensive business. Mr. Solberg is a native of Norway
and full of the native energy and genius of his people. He
is an expert in his line of work, an honest workman, and
just in all his dealings. He has made a royal success of his
business and is one of the worthiest business men of the city.
La Crosse has no more public spirited man in her limits
than he.

C. F. & L. RUNCKEL, 124 South Fifth street, Druggists.
Thirty-two years of successful business operations is the
record of the above firm. They have been in the present
location for seventeen years, and have one of the most complete
drug stores in the city. The furnishings and appointments
are modern and artistic, their stock of goods in every
department choice and complete, their service prompt and
pleasant. Mr. C. F. Ruickel is a graduate of N. W. University
and practical pharmacist of long experience. They have
a reputation for carefulness in the prescription department
that gives them tile confidence of the public. Their line of
patent medicines includes all the popular brands. Being
careful buyers they do not overstock and have stale goods on
hand. They are men of public spirit and generous citizens.

LA CROSSE STEAM DYEING & CLEANING ESTAB-
LISHMENT, 118 South Fifth street, E. J. Daniels, Prop.
In this advanced age no business is more in demand than the
dyeing and cleaning profession. The best place to go is the
question. Those who have patronized tile above place will
know where the best place is to be found. They do French
dry cleaning, which is a rare art. Clothes and all kinds of
goods are cleaned without injury to fabrc or color. The
latest scientific methods are employed and choicest coloring
materials used. No poisonous chemicals are used to injure
materials. Mr. Daniels is an expert at his trade, and has
many original ideas. He does tailoring in connection with
other business which is satisfactory in every way.

FRANK TILLMAN & CO., 112 S. Fourth street, Funeral
Directors. In the midst of life we are in death, and someone
Must bury us. Mr. Tillman has mastered the art of embalming
And the interment custom of the day, in a most
Thorough way. He has been conducting undertaking parlors
for several years and has won the favor of a large percent of
the citizenship of La Crosse by his skill and sympathy and
graceful handling of funeral occasions. The best disinfectants
are used, leaving no chance for contagion or infection
or fatal cases. He has been identified with this business for
many years and has kept abreast of the times in all new theories.

"NIC'S PLACE," 514 Main Street, Nicholas Kaiser, Proprietor.
For thirty years this has been one of the drinking
emporiums of Main Street and one that has no superior for
all that is best in the line of whiskeys and wines, beer and
all kinds of malt drinks. The bar is well furnished and attended
by the best bartender in town. Any kind of mixed
drink is at his command and a jolly good humor goes with
every glass. Mr. Kaiser is an old citizen, loyal and liberal
toward all that is for public good. Call and get the best in
town at "Nic's Place."

Batavian Bank Building

Page (6)

J. I. LAMB, Wholesale Fruits and Vegetables, 121-123-125
N. Front Street. Mr. Lamb has been engaged as commission
merchant at the above address for more than nineteen years
and is known as one of the lest posted men in the business.
He transacts a general business in all kinds of fruits and
vegetables, paying special attention to the lemon and orange
business, his fruits being known as the best and cheapest on
the market. His business extends to, all points within a radius
of one hundred and fifty miles of the city, which territory
is covered by five traveling
men, his local interests requiring
tile help of fifteen competent
assistants. In addition to
his business qualifications Mr.
Lamb is well known socially
and is highly respected.

S. E. HANSON, Painter and
Paper Hanger, 629 Main St.
For eleven years Mr. Hanson
has been engaged in the painting
and paper hanging business
in the city and has a wide
reputation as an expert in his
chosen profession. He also does general decorating, public
buildings being a specialty,
and sign painting and his services
are in great demand
throughout the city. He is an extensive dealer in wall paper,
room moulding, paints, oils,
etc., and carries the newest
and latest designs of all grades,
so that he is able to please all.
Mr. Hanson keeps thoroughly
abreast of the times and his
customers are sure of getting
the very latest when submitting
their work to his hands. He is
also a public spirited citizen
and is highly respected by all
who know him.

A. MUNSON, Fine Tailoring,
306 Main Street. Without
doubt Mr. Munson is proprietor
of the finest tailoring establishment
in La Crosse. He opened
up this place in 1895 and his
business has grown to such an
extent that the services of seven
or eight able employees are
necessary in order to enable
him to promptly meet the demands
of his patrons. Fine
tailoring exclusively is done,
no cheap work being done and
everything is kept up to the highest standard in style,
quality and workmanship. The most fashionable and stylish
foreign and domestic woolens are carried in stock and
every garment is fully guaranteed. Mr. Munson is a native of
this state and ranks as one of the leading business men of
the city. He is thoroughly up-to-date and his establishment
is headquarters for all that is fashionable in men's fine tailoring.

WELLS E. BENNETT, Room 4, Batavian Bank Building,
Architect. Among the higher arts architecture holds a prominent
place in the professional lines. Mr. Bennett has accomplished
a commendable degree in this and has taken rank
with the hest in original designing. lie is an artist born,
which, with scientific study, has made him an expert in all
parts of architectural work. He does general work but has
made especial feature of residence work. His versatility in
this line is unusual and has classed him high as a designer of
residences. He is a young man of energy, and zeal for his
profession, leaving nothing untouched that can aid in the development
of modern ideas. Those considering residence
building will find his collection of models superior.

HOESCHLER BROS., City Book and Drug Store, 500-502
Main Street. One of the best known and firmly established
business houses in La Crosse is the above house which has
been known as the La Crosse Book & Stationary Co. They
handle all kinds of office furnishings, books and periodicals,
toilet articles, etc. Recently a pharmacy department has
been added with a full line of drugs, patent medicines and
druggist sundries. Messrs. Will and Charles Hoeschler are
practical pharmacists and have the confidence of physicians
as prescriptions of high merit. They also operate the
Columbian drug store on South Fourth Street which is one
of the most popular in that section. No house in the city has
a more successful record or higher
reputation for all that is honorable
in business issues. Dr. F. J.
Hoeschler, president of the corporation,
is one of the best known
dentists of the city. He is located
on the second floor.

THE NEW JULIEN HOTEL,
Ernst Gillmeister, proprietor, 319
Vine Street. This hotel enjoys
the reputation of being a first-class
house in every respect, the
table fare being very good and
every room neat, clean and in the
very best condition. It was established
one year ago under its present
name, it being known as the
old Fay House prior to that time.
It is a substantial brick structure,
has twenty rooms, electric lights
and is fitted throughout neatly
and handsomely. The New Julien
is splendidly located, being just
opposite the court house and next
to the Northwestern depot and
the rate of $1.00 per day is very
reasonable considering the excellent
service afforded. Twenty-six
persons can be accommodated in
the dining rooms and an excellent
chef prepares appetizing meals
which more than please the guests
of the house. Mr. Gillmeister is a
man of many years experience in
the hotel business and takes excellent
care of his many guests.

NELSON & HALMRAST, 320
S. Fourth St., Grocers. This is one
of the additions in business circles
that the new year has brought.
There is always room for a first-class
grocery and patronage for
all. This is one of the most imposing
in the city and has at the
helm men who know the business
from the beginning. All that is
included in a high grade grocery
stock is seen on their shelves, a
special line of canned and bottled goods being prominent. The
place is neat and attractive in the highest and all the courtesy
possible apparent in their service. Mr. Nelson has been well
known to La Crosse for many years as a commercial traveler
and his success in that is evidence of his ability to handle and
push to a successful issue the business now in hand. Mr.
Halhmrast is experienced and a good business man. The town
is to be congratulated on this acquisition to business enrollment.

Fourth Street Looking South

Page (7)

Scenes About La Crosse.

Page (8)

REUTER, MADER & CO., 125-127 South Fourth Street,
Clothing and Shoes. This house has been established eleven
year as successor to Volz & Reuter. It is the busy store of
the town. All that is new and substantial in the line of shoes
and clothing is kept in full stock, nothing carried over from
old seasons. Their goods sell on merit and their success is
due to sound business principles and fair dealing. They are
experienced and efficient salesmen and good judges of the
goods in hand. A choice line of shoes from the standard
factories are carried and a substantial patronage is theirs.
They are also agents for the New Home Sewing Machine.
Their store is attractive in all its departments and clerks pleasant
and quick. They are rated high in business circles.

H. T. WATERS, Manufacturer
of Fine Cigars, 117 North Third
Street. There are many first-class
cigar manufactories in La Crosse
but none is more deserving of
prominent mention than that conducted
by Mr. H. T. Waters. He
established this house nine years
ago and turns out many popular
brands of cigars, his leaders being
"La Crosse" and "Partridge" in
the 10c grade and "Telulah" in
the 5c grade. These brands are
very largely used in and about
La Crosse and are turned out in
large numbers. When running
full Mr. Waters employs from fifteen
to twenty-five assistants, only
the most experienced hands being
allowed to work and none but
first-class goods being allowed to
leave the house. Mr. Waters is
widely known throughout the city
as a business man of sterling
worth and integrity and his many
friends witness with pleasure his
marked prosperity.

MUNYER BROS., 208 S. Third
Street, Confectionery. Cigars and
Tobacco. For all that is best in
candies, fruits, ice cream, cigars
and tobacco you must go to 208
South Third Street where the best
is kept. For one year Munyer
Bros. have run one of the best
concerns of this kind in La Crosse
and have made a standard reputation
for the quality of goods
kept. They are shrewd buyers
and keep their stock full of the best things at bottom prices.
They are men of business tact and energy, full of enterprise
and satisfied with nothing less than success. Call on them
for all you want to eat, smoke or chew.

E. M. YOUNG, Corner Third and Main Streets, Druggist.
The firm of Cargen & Young has been one of the substantial
drug stores of La Crosse for many years. Five years ago Mr.
Young assumed sole proprietorship and has conducted one of
the leading manufacturing pharmacy concerns of the city and
surrounding country. He has a complete line of staple and
fancy drugs, a choice stock of toilet articles and all that is
included in a well appointed drug store. He has one of the
best soda fountains in La Crosse which makes his place a
popular resort on Third street. He has the opera house ticket
station also which brings many people his way. He manufactures
Dr. Cargen's Tryllekraft Olia and Catarrh Remedy,
Young's Cough Syrup and Pink Headache Powders, Young's
famous Stock and Poultry Food, Ivorine Tooth Powder and
Perfection Cream. Mr. Young is a liberal citizen, supporting
heartily all that is for public advancement.

S. L. BOWLBY, 121 North Third Street, Billiard and Pool
Room. For pleasure resorts and all that goes to make a complete
social hour nothing in La Crosse surpasses the above
place. It is furnished with tables that are plumb and smooth,
the rooms well lighted, plenty of room and comfortable chairs
for visitors and spectators. Mr. Bowlby has been in La
Crosse three years as manager of this popular pleasure resort
and has proven his ability to manage it successfully. He has
been identified with large business concerns for years and has
made a successful venture in his present vocation. He is of
English descent and has the native talent and fondness for
games. Cigars and confectionery of the best brand is one
pleasant feature. All who call at his place leave with pleasant
memories of the hour.

HENRY & FRANK'S, 118 N. Third Street, Lunch Room.
H. J. & F. E. Roonev, Proprietors. In a great city a place
to eat is a problem to solve. Where to get a good meal at
small cost is the question. All who have stopped at "Henry
& Frank's" know where the best is to be found. A well
cooked, clean, wholesome lunch on short order is the motto
of the place and the patronage at the meal hours will testify
to the truth of the statement. Nothing is second class, the
service is prompt and pleasant and the surroundings attractive.
Messrs. Henry and Frank are skillful and tactful in the
management of affairs and know the art of running an up-to-date
place. Hacks can be called from there at any hour of
the night.

KENTUCKY LIQUOR STORE, 127 South Third, 305 Pearl
Street, M. Pfeiffer, proprietor.
Among the sholesale and retail
enterprises of La Crosse
the Kentucky Liquor Store is
prominent. It was established
two years ago as successor to
Goetz & Rosenberg who had
been well known for years as
dealers of high caste. The
house has lost none of its prestige
by the change, but has
taken on new energy and widened
its borders. They handle
all the leading brands of fine whiskeys, the best wines and
distilled drinks. They cover a
large territory, their goods being
standard wherever introduced.
Each year adds new
territory and an increase in
business. The name of the
house is an index to the quality
of the goods--Kentucky
standing for all that is best in
the liquor lines. Mr. Pfeiffer
is a fine judge of liquors and
knows where to secure the best.
All business is legally and honorably
conducted. Mr. Pfeiffer
is rated high among business
managers in the city.

"THE ARMY CANTEEN,"
500 South Third Street, Saloon,
Otto Kanard, proprietor. Four
years ago the doors of the above
place opened to the lovers of the
social glass and has had a flattering
support from the first. It
is the place of all places to get
what you want to drink--just
as it tasted from the old "canteen" in the camp. Mr. Kanard
served twelve years in the army and knows how to prepare a
glass to reach the spot when you are thirsty. He is a judge
of all that is best. Call and see.

THE CORNER BUFFET, 201 Pearl Street, J. H. Collins,
Proprietor. This is one of the old stands of this district and
one that has always borne fair reputation for good service,
good drinks and fine cigars. Mr. Collins is a judge of liquors
and a mixer of drinks and natural has the patronage of
the street. He is a genial host and makes everybody feel
welcome. The best whiskey and finest wines are at his bar.
Everything orderly and attractive. Call and see.

Fourth Street, Looking North

Page (9)

M. HIRSCHHEIMER, 121 N. Third St., Tents and Awnings.
All business houses must have awnings and somebody
must make them. Mr. Hirshheimer is one of the many who
make them well. He has a well equipped shop and competent
help, keeps the best of material and turns out work that is not
excelled. He makes wagon covers, flags and all that is included
in the awning catalogue, also masquerade and theatrical
costumes. Tents for summer outings made on short
notice and all work done at bottom prices.

LA CROSSE RATTAN WORKS, Sixteenth and Denton
Streets, A. J. Niggli, Manager. This is one of the unique
and exclusive concerns of La Crosse that is truly progressive
and busy. For ten years Mr. Niggli has been operating the
business and his products have been pronounced the best of
their kind. He makes all kinds of rattan goods, turning out
about $8,000 worth annually. He has a completely equipped
factory at the above address and enjoys a very gratifying
patronage. Mr. Niggli is a native of Switzerland and endowed
with native genius for art work of high cast. As a citizen he is
spirited and true.

B. TREPTE, 429 King Street, Ornamental Iron and Wire
Works. This place of renown has been in operation for eight
years with a clear record for straightforwardness and business
energy that is commendable. They make all kinds of fancy
iron and wire works, such as elevator enclosures, elevator
cabs, bank and office railings, frames for burial designs, baskets,
floral vases, ect. Many specimens of their work may be
seen in banks and offices of the city as well as in residence
and park enclosures and decorations and are truly artistic
and original in design. They have electrical machinery and
do work with dispatch and accuracy. All other filled promptly.
Mr. Trepte is a student of his business and keeps up with
the times in all novelties or new ideas. La Crosse has no enterprise
that is more worthy of patronage or confidence than
this.

THEODORE MANNSTEDT, 411 South Third Street, Funeral
Director and Embalmer. For twenty years or more Mr.
Mannstedt has been the friend of the distressed and has won
the confidence of the city in his sympathy and loyal service,
he being the first undertaker and embalmer of the city of La
Crosse. He is a scientific embalmer, using the latest and
best methods in the profession. He is an easy director of
funeral affairs and keeps a handsome line of caskets. His
quarters are neat without the appearance of the pall. All
things are well appointed and cheerful. Mr. Mannstedt is an
active member of the German Lutheran church and a generous
citizen. The Leininger Solidified Formaldehyde disinfectant
is used after each death, no contagion being possible.

STAM'S SIUDIO, 413 South Third Street. For fifteen
years Mr. Stam has been among the leading artists of La
Crosse. He is abreast of the age in all new and novel styles
for photographs and has exquisite taste in posing. His studio
is furnished with all that is needed to do fine work and only
a glance at his display windows will convince the most doubtful.
Children's pictures are given especial attention. Amateur
work is finished and commercial photography done.
Stam is the finest commercial artist in the city and does
work for most of the official outputs. Nothing better can be
had in La Crosse than Stam's photos.

JOHN GEORGE, 218-220-222 South Third Street, Harness.
In 1871 the above business was established and has been one
of the useful and successful lines of La Crosse. They manufacture
all kinds of collars and harness, special orders having
prompt attention. The business has been a success from the
beginning through sound business principles and honorable
dealing. Good goods, fair prices and prompt work has characterized
the house always and is the ruling motto today. The
house is well located and the stock is attractively displayed in
their salesroom which is 40x70 feet. Mr. George has no
superior as a harness maker in the state. Anything from his
place is considered all right. He is a loyal, liberal citizen.

MAX ALBERT, 410 South Third Street, Manufacturer of
Trusses and Deformity Appliances, also expert in Truss Fitting.
In 1892 the organization of this most necessary and
unique establishment was effected and has run until the present
with phenomenal success. The deformities of the human
body and afflictions that befall would be unbearable but for
the ingenuity of man to provide some sort of comfort. Mr.
Albert has made these misfortunes a study for twenty-seven
years and is an expert in fitting any kind of appliance to the
body for correction or relief for deformities or afflicted ones.
It is a delicate art to accomplish and one that few master as
thoroughly as Mr. Albert has. He is a genius and a student
and with his long experience can make any appliance needed.
His house is filled with his own manufactured goods and
special orders given prompt attention.

S. BOMA, 314 South Third Street, Groceries, Wood, Liquors
and Cigars. A business record of twenty years is not the good
fortune of many. Mr. Boma has been listed with the business
men of La Crosse and doing a full share of business in
his lines for a score of years and is still among the active,
alert dealers of the city. He has an excellent line of groceries,
wood, liquors and cigars, all of which he knows thoroughly
and keeps only the best. The good quality of goods, honest
prices and fair dealing, which has been his motto, is the
secret of his success. He is a student of his business and
gives personal attention to all matters. His place is the popular
house on Third street.

NEW PALACE RESTAURANT, 125 South Third Street,
Wm Bronson, Proprietor. This is one of the happy additions
To Third street that has been much needed. A good
Place to eat is a grave question to solve. This is opened with
all that is attractive and a table that a king could not scorn.
They have seating capacity of seventy-five and are crowded
to the utmost. Extremely neat in all appointments, prompt
and quick service and the best meal for the money in the
city. Twenty-one meal ticket for $3.00. Mr. Bronson is master
of the business and knows how to make a success of it in
the highest sense. He has experience, energy and tact. Call
and be convinced of the merits of the "Palace Restaurant."

YEO & CLARK CO., Second and Pine Streets, Merchant
Millers. The business above mentioned was established in
1880 and has had a steady growth from the first. They make
the best flour on the market and do not allow any but the
best grades of wheat to enter their mills. Their especial
brands, "Peerless" and "Favorite," are made from hard
Dakota spring wheat and "La Crosse" from fine winter
Wheat. Their graham is made from specially prepared wheat
And is pure and fresh. They have capacity for seventy-five
Barrels daily and ten tons of feed, most of which is marketed
Locally. Their mills occupy three floors of large building and
Is equipped with all the newest and most modern machinery.
Wm. Yeo and F. M. Clark are men whose business integrity
and energy is unquestioned and whose loyalty to all that is
for public good is well know.

F. SULLIVAN, Horseshoer, 222 Vine Street. A good
Many years ago Mr. Sullivan opened up a blacksmith shop in
This city which he operated for sixteen years. From here he
went to Dubuque and engaged in a similar business for eight
years and two months ago came back to this city and opened
up his present up-to-date shop. Mr. Sullivan has learned his
trade well and is a practical horseshoer of recognized ability.
He gives his entire attention to his work and personally attends
To all work which enters his shop. He is a native of
this state and is a good business man, an excellent citizen and
an expert follower of his chosen profession.

ALLEN HOTEL, Opposite C. M. & St. P. Depot, F. W.
Allen, Proprietor. This old time hostelry is one of the landmarks
of North La Crosse. It is still the leading $1.00 house
of the city and has a patronage that is substantial. The proprietor
is full of enterprise and energy, keeping in touch with
all that is for the advancement of the house.
He has recently had the entire place remodeled and furnished
making it one of the neatest places in town. The table is not
surpassed for all that is wholesome and good, the location is
convenient and a pleasant, homelike freedom characterizes
the whole place. La Crosse has no better place that the
"Allen."

CLEMENT J. SPETTEL, 806 Caledonia St., photographer.
Photography is on of the fine arts of the twentieth century.
The photographer of today is not the picture taker of fifty
Years ago. Mr. Spettel has been a student of the business
for over twenty years and has mastered all the details. He
has been in the present place nineteen years and is well
known for high grade work in all branches of the art. He
has expert retouchers and well lighted and equipped gallery
so that his work is executed with skill and promptness. He is
the popular artist of the north side.

STOCKHAUS & PETERSON, 128 South Third Street, 227
Pearl Street, Clothiers. This is one of the truly progressive
Business concerns of La Crosse and the popular clothing
Establishment for a large territory. They have a full line of
all that is newest and best in ready make clothes, toggery of
every description, the best arranged stock and most attractive
place in the city. They have an entrance on two of the leading
thoroughfares of the city. For nineteen years this house
has stood the test of competition and has grown in size and
patronage every year. They are careful buyers, leaving no
old stock as the seasons pass. H. Stockhaus and A. Peterson
are men whose business ability is unquestioned and integrity
undisputed. They have high rating in business circles and
are liberal citizens.

JOS. J. ROTH, 417 Jay Street, Wines, Liquors and Cigars.
Among the successful dealers in wines and liquors in La
Crosse the one above mentioned is prominent. The business
has been in operation for ten years and has had a flattering
trade form the first. Mr. Roth is a superior judge of liquors,
is in touch with the leading markets and knows how to meet
the trade with what they want at reasonable prices. The best
of everything is at his command and a patronage that is substantial
in every way. He is a man of business ability and
unquestioned uprightness, claiming the confidence of the
public. No More loyal citizen is found in La Crosse than
Mr. Roth.

Page (10)

B. L. JOHNSON, Wholesale and Retail Wall Paper and Interior
Decorator, 109 Main Street. The wholesale wall paper
house of Mr. B. L. Johnson has been established for twenty-
four years and has been located at the above address for four
years. Mr. Johnson has recently acquired property at 222
South Fifth on which he intends to erect a building in the
near future to meet the needs of his rapidly growing business.
His full and well selected stock of wall papers represent the
product of the most famous mills of the United States and his
prices are noted as being the lowest to be found. Sixteen experienced
employees are necessary to the proper operation of
this business, all of whom are polite and courteous to his
prospective customers. Mr. Johnson is a conservative business
man of the old school and
a prominent citizen. He is essentially
a man of affairs.

ARCHIE MOSHER'S TON-
SORIAL PARLORS, 1215 Caledonia
Street. Mr. Mosher is
one of the young men of La
Crosse who has pushed to the
front in his chosen profession
and established himself independently.
He has worked at
the trade for several years and
his knowledge of it is thorough.
He knows all the scientific and
sanitary measures for perfect
treatment of the face and scalp
without any danger of contagion
and is skillful and gentle
in the use of the razor. He
has a well appointed shop and
flattering patronage which he
so well merits.

GIBSON BROS., 803 Rose
Street, News, Confectionery
and Cigars. This most popular
and important place has
been in operation for five years.
It is the news emporium of the
north side and the place of all
places to get a good cigar and
fresh confectioneries. They
have a neatly furnished and
attractive ice cream parlor
which is the resort of the lovers
of good things and of pleasure
parties. They make excellent
cream and serve it well which
makes their place the popular
one in that locality. The proprietors
are men of public trust
and integrity and enjoy the
confidence of their patrons.

LA CROSSE SCRAP IRON AND METAL CO., A. M. Goldish
and R. Salamowitz, proprietors, 430 La Crosse Street.
Nine or ten years ago Messrs. Goldish and Salamowitz established
this concern and today are extensive dealers and sorters
in all kinds of scrap iron, steel and metals, as well as rags,
rubbers, rope, barrels, bottles, etc. All kinds of machinery
and boilers are bought and sold and in their establishment,
office and warehouse, located at the corner of Sixth and La
Crosse streets, a good selection can be found in the above
class of goods. They have a branch located in Winona,
Minn., conducted on the same principle as at La Crosse and
known as the Minnesota Scrap Iron and Metal Co., and are
enjoying a very prosperous business. They also carry on a
business at Winona known as the Winona House Furnishing
Co. This field of work offers splendid opportunities for those
acquainted with the business and Messrs. Goldish and Salamowitz
have displayed their thorough knowledge in their
methods of conducting its affairs. They came to this city from
Duluth and have proven to be worthy and upright citizens.

LA CROSSE TRADING STAMP CO., Sperry & Hutchinson
Co., Proprietors, A. P. Hankerson, Manager, 119 N. Third
Street. The use of the trading stamp has proven to be an
advertisement of exceptional merit as it not only serves to
bring increased trade to the merchants who use them but
benefits are received by the customer who receives handsome
prizes for the purchases made and at the same time buys his
goods at a cheaper rate than otherwise. Mr. A. P. Hankerson,
as manager for this company, has succeeded in success-
fully introducing the green trading stamp among the business
men of La Crosse and the people have shown their appreciation
of the move in a very positive manner. Mr. Hankerson
is a business man of energy, strict probity and numbers his
friends by the score.

THE LA CROSSE GROCERY CO., Wholesale Grocers, 107-
109-111 North Front Street. Established seventeen years ago,
this is one of the best known business houses in the north-
west, and has for its officers the following gentlemen: G. A.
Keppler, President; S. B. Oatman, Vice President and F. J.
Keppler, Secretary and Treasurer. The volume of business
transacted may well be conjectured from the size of the build-
ing required for its stock, which is three stories in height and
covers a space 80x100 feet. They carry an immense stock of
staple and fancy groceries, including
all the best goods obtainable.
In their office they employ four
persons, in the warehouse six and
five traveling salesmen are kept
busy covering a territory 250 miles
west of the city and 100 miles east,
and large orders are constantly
coming in, no order being too
large for their capacity or too
small for their consideration. The
members of this company are
among the most progressive and
public spirited of the citizens of
La Crosse and no good work is
instituted here without their hearty
cooperation in its behalf.

"THE LOG CABIN," 322 Pearl
Street, J. E. Noll, O. H. Read,
Proprietors. In searching for the
uncommon and novel in architectural
design and finish the limit
is reached at the above place. The
with the natural bark finish. the
entire fashioned well and "moss
covered bucket" included. The
effect is perfect and seems to echo
the banjo lullabies of "Old Black
Joe." Everything in fine drinks
are made and dispensed with skill
and good humor. The proprietors
are men of rare ability and judgment
in the choice of liquors,
keeping nothing but the choicest
brands. Lovers of the beautiful
and best at the bar make this their
headquarters. Few cities can claim
as complete a place for social retreat
as this unique spot. The proprietors
deserve much praise for
the designing and general management
of this establishment.

CHAS. F. FIGGIE, 729 Rose St., Dry Goods and Notions.
Mr. Figgie opened his present store the first of the year and
has scored a success from the beginning. He has a full line
of dry goods, notions, furnishings and novelties which the
public finds strictly up-to-date in style and at the bottom in
price. He is a man of much experience in the mercantile
lines, having followed the same in St. Paul. He has the most
attractive store on the north side and is already the popular
merchant. "Anything you want at Figgie's."

Third Street Looking North

Page (11)

E. G. HAMILTON, 12S-130 Pearl Street, Farmer's Boarding
Stable. Mr. Hamilton has recently taken charge of the above
stable as successor to "City Livery" and has shown remarkable
tact for conducting the business. He h as a roomy, well
appointed barn with seven box stalls, water accommodations,
veterinary service convenient and all that is necessary in a
well appointed livery barn. Boarding horses have best of attention
and personal care. He also has a bicycle repair room
where the best of repairs are done on short notice. He is
thoroughly reliable and prompt in all matters. Mr. Hamilton
also buys and sells second hand goods and has large storage
rooms where all kinds of goods are stored at reasonable rates.

GERMANIA HOUSE, John Dresen, Proprietor, corner
Second and Vine Streets. This is one of the popular hotels
of the city and contains thirteen nicely furnished and well
kept rooms. It has been owned by Mr. Dresen for about
twenty-five years and has been operated by him for the past
six years and he is to be congratulated on the wonderful progress
it has attained under his excellent management. The
menu contains everything the market affords and twenty or
twenty-five persons take advantage of the excellent meals
offered daily at this popular hostelry. It is a popular priced
house, its rates being $1.00 per day, and has an excellent bar
in connection at which the coolest and best served drinks in
the city are obtainable. Mr. Dresen is a genial and hospitable
host and makes it his constant aim to please his guests.

GATEWAY CITY TRANSFER LINE, H. P. Murphy, Proprietor,
215-217 Vine Street. This enterprise was established
in 1896 and has been the popular draying establishment of
the city from the beginning. They have every facility for
moving household goods, heavy drayage, pianos, etc., and
have none but careful hands employed. They are prompt
and careful in all matters, their prices reasonable. They have
the finest bus in the city for picnic and pleasure parties and
careful drivers. Mr. Murphy, the promotor
of this business, came here from St. Paul
where he was well known for all that was
honorable. La Crosse has no more trustworthy
or efficient business man in its midst.

HOTEL LA CROSSE, .1. T. Simpson,
Proprietor, corner State and Third Streets.
The La Crosse is a large and elegantly
furnished hotel, splendidly situated in the
business district of the city and within a
square of the three depots and the post
office and on the north side car line. It being
in easy distance from the wholesale
district makes it a favorite stopping place
with the traveling public, by whom its
service is sought with great regularity. The
large dining room seats fifty guests conveniently
while an expert chef provides all the
delicacies of the season. Mr. Simpson has
been a "Badger" most all his life and has
had twenty years' experience in the hotel
business. He is a genial host and is popular
with the many
guests who stop with
him.

F. W. CULVER,
303 North Third St.,
Barber. This is one
of the reliable tonsorial
parlors of Third
street and one that the
people patronize with
assurance that nothing
but the best service
will be found. Mr.
Culver took charge of the shop February
last and has added much to the
prestige and patronage of the place by
his prompt and satisfactory methods.
He is an artist in the business, has all
the scientific and practical ideas and is
a skillful operator. His assistants are
expert and quick, his customers pleased
and his shop popular.

LA CROSSE GAS AND ELECTRIC
CO. Since 1856 this company has been
organized and in that time has served
the people of La Crosse so well that
there is no person in the city who has
anything but praise for their methods of
doing business. Its officers are, George
MacMillan, President, Treasurer and
General Manager, and P. M. Gelatt,
Secretary and Assistant Manager, and the names of these
gentlemen alone are sufficient guarantee of the standing of
the company. They have two large works, the Edison Station,
Street Lighting, Hot Water Heating System, Gas Works
and the Central Electric Station, and in these plants sixty or
more employees receive work. They furnish their gas and
power at reasonable rates, an example of this being evident
in their charge for fuel gas which is $1.00 per thousand, and
10c per K. W. for electric current, and this rate is taken advantage
of by many of the residents of La Crosse. Another
department of their work is the sale of gas ranges, many
styles from the best factories in the world being on sale in
their salesrooms. The managers of this company are certainly
to be congratulated on the excellent manner in which
they have and still are conducting its affairs.

W. A. PRYOR, 121 North Fourth St., Photographer. For
twenty years Mr. Pryor has been casting reflections for the
people of La Crosse with the skill that few possess. He is
up-to-date on all new ideas and fads in the picture-making
world and can give you the best of every kind of work. No
science has advanced more in the last twenty years than
picture making. High grade work is a pride with Mr.
Pryor and his display work is evidence of his merit. His studio
is on the first floor and attractive in every arrangement.
He is recognized as one of the leading professionals in his
line.

J. B. TURNBULL, 912-914 Caledonia Street, Groceries. In
1887 Mr. Turnbull began business at the above number and
has conducted a first-class grocery with all that is included in
a full stock of groceries. He keeps green groceries and fruits
in season and all the standard and novelties in bottled and
canned goods. Flour and feed is handled in wholesale and
retail lots; a large business being done in that line. Mr. Turnbull
is known for all that is fair and honorable in his dealings,
a careful buyer and generous seller. He has the trade
of the north side that is substantial. His delivery is prompt
and reliable.

Y. M. C. A. Building
St. Francis Hospital

Page (12)

LA CROSSE SOAP WORKS, Schmidt & Schilling, Proprietors.
Manufacturers of the best and purest toilet and
laundry soaps in the market. Office and factory foot of
Market street, La Crosse, Wis.

O'NEIL & SONS, 705 Rose Street, Shoes and Stockings.
John O'Neil founded the above business nine years ago and
ran it successfully until his death when his sons, Jacob and
William, succeeded to the business and have been promoting
its interests in a commendable way. They handle all kinds
of foot wear, keeping the best brands of stockings and shoes
from the standard factories. They have a full stock with
stylish selection and have the poplar patron of the north
side. Call and see their stock and their prices will surprise
you.

W. S. HOLMES, Saloon, 115
North Third St. Mr. Holmes
established this place about
one year ago with the intention
of making it a model place.
'The patronage extended him
and the general popularity of
the establishment, as well as
the high esteem in which the
proprietor is held by its customers,
is ample proof of the
success lie has attained. A
complete stock of tine wines,
whiskies, liquors, etc., is always
on hand and all the
fancy drinks are made in a
manner well calculated to
please the most exacting taste.
Cigars of choice brands and
blends are also a specialty, his
customers knowing that a good
cool smoke is always obtainable.
Mr. Holmnes has been a
resident of this city for more
than thirty years and is a
shrewd business man. He is
progressive in his ideas, his
free trip to the St. Louis exposition
by "easy stages" being
an excellent example of his
originality.

BOLDUAN & REICHGELT,
415 North Third Street, The
Gateway City Carriage and
Wagon Works. For nearly ten
years this has been one of the
substantial and prosperous business concerns of La Crosse
and has gained favor with the public because of the excellence
of work done and promptness in filling orders. They
do strictly hand work, use nothing but high grade material
and guarantee every job. They have a well equipped shop
and employ skilled mechanics. A specimen of their work is
seen in the new baggage wagon of Hotel Stoddard and a
seven ton truck for the Heileman Brewing Co .,this being one
of many heavy wagons of recent make. Carriages of all kinds
built and repaired by hand, no cheap machine work on anything.
Their prices are at the bottom for good work. Both are
men of long experience and practical knowledge of the business.

J. S. ARENZ & CO., 323 Pearl Street, Shoes. Pearl Street
has no more attractive or enterprising establishment than the

above shoe store which has been open one year. They have
the best of everything in footwear and a corps of the best
clerks in town. Fitting the foot is an art that few salesmen
acquire to a high degree. Mr. Arenz is thorough in the art
and has thoroughly trained helpers. The famous Ultra ladies'
shoe is his specialty and meets the demand of the women for
business, home or dress occasion. Excellent goods, perfect
fitting, fair prices and prompt service has won for this house
a flattering patronage.

HOTEL BURLINGTON, 106-108 North Second Street, Albert
Schultz, Proprietor. This is one if the old, well known
hostelries of the city which has always been the first-class
$1.00 house of La Crosse. It has been under the present
management for nearly three years and has lost nothing of
its prestige by the change. Mr. Schultz is a tactful manager
and pleasant host who knows how to make every one comfortable
who comes his way. They have thirty-six rooms all
well ventilated and furnished electric lights and bell service,
bath accommodations and all that anyone could wish to have.
The table is equal to any- and better than most of the $1.00
houses on the road and scrupulously clean. The traveling
public knows the merits of the house. A good buffet is run
in connection, every-thing in the line of good drinks served
with skill.

THE MONARCH, 325 Pearl Street. Al. Gilbertson, Proprietor.
For eighteen years this has been one of the popular
places on Pearl street for lovers of good drinks and a social
gathering place. It has the record for all that is best in that
line and stands the test of competition with steady hand. The
entire place is newly decorated and furnished with the latest
bar glass and fixtures, everything new and inviting. Mr.
Gilbertson is a live energetic business man and master of the
business in hand. His stock of fine whiskies cannot be surpassed
or his wines duplicated in the city. He is a superior
judge of all that he handles and a host of jovial nature. A
lunch that is wholesome and sufficient is served every day to
a host of business people who envy the friendly, welcome
atmosphere of the house.

HOTEL LA CROSSE BUFFET, 203 North Third Street.
John Williams. Proprietor. One of the truly popular social
resorts of Third street is the Hotel La Crosse bar. It is located
at a convenient place for traveling men and business
men has the best of everything in
the catalogue of liquors, is furnished
with all that is necessary to
the through dispensing of all that
the taste of the most fastidious
could require and has the prestige
that draws the best element
of trade. Mr. Williams is a young
man full of twentieth century
enthusiasm and ready wit, is a tactful
manager of affairs and a superior
judge of all that he handles,
keeping only the best of everything.
An hour spent at his place
is not forgotten and visitors tell
their friends to "meet me at the
La Crosse Buffet."

DOMINIC JEHLEN, 121 South
Third Street, Meat Market. The
City Meat Market has been furnishing
food for the hungry for
thirty-five years. For five years
Mr. Jehlen has had the management
Of the place and has added
much to the business by his untiring
energy and systematic management.
Of the place and has added
much to the business by his untiring
energy and systematic management.
He has a palace market
in point of neatness and all appointments
are inviting. All his
meat is kept in modern refrigerator
arrangements and given to
customers in perfect condition. He
is a meat man of long experience
and knows how to buy the best
and sell the best. His well regulated
delivery is busy all the time
supplying orders form all directions, nothing being neglected
that is due his customers.

G. ANDERSON, Corner Seventh and Main, Painting and
Paper Hanging. For twenty-two years this has been one of
the leading establishments of its kind in La Crosse. Mr. Anderson
is an artist in the manner of decorating and has the
patronage of the lest citizenship. He has a superb line of
wall paper and mouldings, a specialty being made of fine picture
framing. In the selection of frames his taste is superior
and his ideas modern. He keeps abreast of the age in his profession
and has scored a success. His prices are right and his
integrity unquestioned. La Crosse has no more praiseworthy
or complete business concern in her limits than that of G.
Anderson. A large corps of helpers are constantly employed.

Main Street

Page (13)

E. W. PARKER, Jeweler, 510 Main Street. One of the
well known establishments if the city is the above jewelry firm
which has been located at the present place four years. Mr.
Parker has been in business in the city for fifteen years and
has established a reputation for honorable dealing and superior
skill as a jeweler that is abiding. A substantial proof of
his ability is evidenced by the fact that he is watch inspector
for the leading railways of the city. He keeps a full line of
all that is included in a jewelry store and does a large business
in repairing and jewel setting. He is a public spirited
citizen and successful business manager.

R. L. FERGUSON, 305 South Third St., Plumbing. This
Is among the new organizations of the city, though not a new
Business. The new firm is the successor to Ferguson & Mullikin.
Mr. Ferguson does general plumbing and steam heating
By the most approved and scientific methods, leaving no
feature neglected that can make his work superior. He is
well known as an expert plumber and has no struggle to build
a trade that is substantial. He keeps a full supply of pumps
and is an expert adjuster of wind mills. He executes any
sized contracts, many of the large buildings of the city being
plumbed and heated y him. La Crosse has no more capable
or popular man in the business catalogue than Mr. Ferguson.

HUNT'S BOWLING ALLEYS, No. 121 North Third St.
Mr. Chas. A. Hunt opened up in this city four years ago the
first public bowling alleys in La Crosse and today operates
six regulation Balke-Collender alleys which are in great demand
bv lovers of this stport in this city. The very best service
is afforded his patrons. Mr. Hunt is himself an enthusiastic
bowler, being a member of this National Bowling Congress
and also of the La Crosse Bowling League and his
bowling record stands at 272. On these alleys Mr. A. Slenrler
scored 298 points and many other high scores have been attained
by different frequenters of the place. Mr. Hunt is one
of the most popular social leaders if tile city and his genial
and hospitable nature has won for him many friends.

HUNT'S DETECTIVE BUREAU, Room 20 Batavian Bank
Building. Mr. Charles A. Hunt enjoys the distinction of being
proprietor of the only secret service agency
between Milwaukee and St. Paul and he also enjoys
the justly earned reputation of operating a
first-class and efficient service. He organized this
bureau five years ago and transacts all legitimate
detective business promptly and confidentially.
Special detective and watchmen service is furnished
on short notice and Mr. Hunt and his able
assistants have been of great service in protecting
the life and interests of the citizens of La Crosse
and vicinity. Only the most experienced helpers
are employed and his charges are reasonable and
within the reach of all. Mr. Hunt is one of the
best detectives in the country and he has during
his business career succeeded in unraveling many
mysterious cases.

MODERN STEAM LAUNDRY, 116 N. Third
Street. The laundry business is well represented
in La Crosse by the above firm, which has been
in this location for four years. They are incorporated
with Wm. Linse, President; R. H. Worth,
Vice President and Treasurer, and D. S. Fairbairn,
Secretary. These are men of high standing
in business circles and thorough in the knowledge
of modern laundry work. They turn out
nothing second class, do not use injurious chemicals,
and wash flannels and colors with
care and execute all orders promptly.
They have all modern machinery and
inventions of labor savings and dispatch
of business with expert hands to operate
them. A large trade is done in adjoining towns
and country. Anything from the "Modern" is all
right, so the people say. Signal success for four
years with increasing business is best proof of the
excellence of their work.

F. 0. WELLS, 618 St. Cloud Street, Livery
and Dray Line. Mr Wells has recently taken
charge of the above stable and has shown his
ability to successfully manage it from the first.
He is a judge of horses and thoroughly familiar
with the livery business which gives him the advantage.
He has fancy and substantial turnouts
that are not excelled in the city for all that is
called best in livery. His horses are stylish and
safe, his drivers careful and his service prompt.
His dray line is equipped for light and heavy
drayage and is subject to call any hour of the
day or night. He is well known in the city and
has the confidence of the public.

THE BANGOR, 229 North Third St. Henry
Poeliling, Proprietor. Mr. Poehling has been
operating the above cafe for five years and has
made it truly a pleasure resort. Tie bar is handsomely
furnished with crystal and plate mirrors, the room
decorated in artistic fashion and the entire place attractive
and inviting. All that is best in the line of whiskeys and wines
are dispensed with skill and pleasantly served to suit the taste
of the most exacting. Mr. Poehling is a superior judge of
fine liquors and a host of exceptionally pleasant address and
entertaining manner, tactful and ,good humored, which makes
him a favorite with tile lovers of the social glass. The Bangor
is the resort of the higher element.

EAGLE HOTEL, 120 South Fifth Street, F. J. Koblitz,
Proprietor. For thirty years this has been one of the popular
hostelries of La Crosse. For eight years it has been under the
management of Mr. Koblitz and has lost nothing of its prestige.
They have fourteen rooms well furnished and comfortable,
a dining room that has renown for good cooking and
plenty of it, office accommodations and first-class buffet. A
two story feed barn in connection and all that the traveling
public demands. It is the farmers' home when in town on
business. Mr Koblitz is a man of affairs and knows how to
make his guests pleasant. The rates are $1.00 per day.

HALLAN & TEMTE, 1233 Caledonia St., Andrew Hallan
and Knute Temte, proprietors. The store with the above address
Has been on the list of La Crosse business concerns for
two years with a clear record for all that is honorable in business
dealings. They buy right and sell right, the people
recognizing their goods as first-class and genuine. They have
all that is included in a full grocery line and their house is
neat and inviting. They have one of the best trades in the
city. Call and see them.

E. M. LOCKMAN, 316 Jay Street, Blacksmithing. Mr.
Lockman has been at the forge for thirty-seven years and has
the record for all that is worthy and practical in the lines of
general blacksmithing and horseshoeing. He excels in the
art of shoeing, giving special attention to track and driving
horses. He regulates broken gaits and fits shoes scientifically
for all kinds of track service. Mr. Lockman
learned his trade in La Crosse and has operated his present
shop thirteen years. He is a loyal and honored citizen.

Logs on the Mississippi River
Along the Mississippi River

Page (14)

A. O. COLBY, Electrical Contractor, 622 Main Street. Mr.
Colby is a man of experience and skill in the handling of all
kinds of difficult problems in connection with electrical construction
and for three and one-half years has been engaged
in this line of work in and about this city. He has four experienced
employees under his charge and contracts for all
kinds of electrical work, no possible danger being incurred by
trusting work to his hands as he has no amateurs to practice
at the expense of the customer but employs only the most
skillful labor. He also deals in all descriptions of electrical
supplies, such as motors, fans, etc., and does repairing
promptly and reliably. Mr. Colby is only a young man but
he has already gained a high place in his profession and is
one of the leading electricians in the city of La Crosse.

STUVE & MILLER, Clothing
and Gents' Furnishing
Goods, 306-308 Pearl St. The
firm of Stuve & miller, which
is successor to A. G. Stuve
and W. Miller and does a general
business in clothing and
gents' furnishing goods. The
newest styles and fabrics are
always obtainable at their store
and the fit is fully assured. In
the furnishing line they show
all the newest fads and keep an
excellent supply of stock goods.
Practically all their goods bear
The union label which is a guarantee
of superior quality. The
well dressed men of La Crosse
know that what is bought here
is the proper thing to get to be
in prevailing fashion. Hats,
caps, etc., are also specialties,
those of the most famous makes
being handled. Their motto is
"One price-the lowest," and
this in connection with the
able business management of
the proprietors has resulted in
the flattering business which
they enjoy.

W. A. ROOSEVELT COMPANY,
212-214-216 S. Front St.
Among the large jobbing institutions of La Crosse the above
mentioned company is deserving of prominent mention. It
was established in 1868 and incorporated in 1888 and is composed
of the following members, all of whom are well known
throughout the city: James McCord, President and Treasurer,
Mrs. Agnes Roosevelt-McCord, Vice President and Allan
C. McCord, Secretary, but the management of its affairs devolves
upon Mr. J. P. Fetter, who has proven himself a valuable
man for this responsible position. The firm does a general
jobbing business in wrought iron pipe, brass and iron
goods, pumps and tools, heating apparatus, etc., and has the
general agency for the Ideal Wind Mills. Twelve persons are
employed in the office and warerooms of the company and
three salesmen are on the road covering the territory of Wisconsin,
Southern Minnesota and part of South Dakota, which
is the extent of their efforts. Three large floors are completely
stocked with a large supply of the different goods handled
by them and all orders are executed promptly and carefully.
Mr. Fetter is an active and progressive business man and is
highly regarded.

JAMES McCORD, 206-208-210 North Front Street, Wholesale
Druggist and Stationer. The above business has been
one of the leading wholesale houses of La Crosse for many
years and has maintained a reputation for all that is best in
the line of druggists' supplies. They do an immense business
over several states, their trade resting entirely on the merit of
goods and sound business principles employed. No lottery
schemes have ever been resorted to, or dishonorable price
shaving to sell goods or get the advantage over competitors.
Nothing but the best is kept in their stock and the more helpful or
worthy industry in its midst than this one. Time has proven
it worthy of confidence.

WM. F. STRAUSS, Boots and Shoes, 320 Pearl St. One
of the oldest establishments in La Crosse is the shoe house
which was established in 1857 by Mr. Wm. Strauss, senior,
but for the past five or six years has been under the management
of Mr. Wm. F. Strauss, junior. Everybody in the city
is familiar with this popular house which for many years has
been known as the SIGN OF THE KANGAROO and Mr. Strauss,
Jr., has proven himself fully capable of taking care of the
prosperous business which his father has worked up. A complete
line of up-to-date footwear for men, women and children
is offered at the lowest consistent prices and an experienced
clerk assists Mr. Strauss in waiting on his trade. A
repair department is also operated, a first-class cobbler presiding
over this part of the house and giving general satisfaction.
Mr. Strauss is very well known throughout the city and
his future business career looks even brighter than the present.

JOHN OLSTAD, 1200Caledonia Street, Gents' Furnishing
Goods. The above place is the popular place on Caledonia
Street for everything in the line of
Men's clothing, hats caps, gloves,
mittens and general toggery. All
that is new in style and texture is
in their stock and at bottom prices.
The wonder is, how can Mr. Olstad
sell the goods he handles at
the prices asked. He is a shrewd
buyer and gets bargains in furnishing
his stock and gives his patrons
the advantage of it. Call
and see and be convinced. He
has everything you want.

GRAND UNION TEA CO., John D.
Wilson, Manager, 307 Min St.
The Grand Union Tea Co. is one
of the largest retail organizations
in the United States, having been
established in 1872, since which
time branch offices have been installed
in almost every city of any
importance in the United States.
The branch house in La Crosse is
a very prominent one, having
been established about twenty
years ago, its management being
entrusted to Mr. John D. Wilson.
Five clerks and two delivery wagons
are required to meet the demands
of their trade, their goods
being called for by customers in
all parts of the city. The excellent
trade enjoyed speaks well for
the quality of the goods offered
and for the ability of Mr. Wilson
as manager of the company. Continued
success may confidently be
expected of him.

A. KOBLITZ, 312 South Fourth Street, Tents and Awnings.
Among the many praiseworthy business ventures of La Crosse
Mr. Koblitz is prominent for energetic and successful endeavor.
He established his business seven years ago and has
pushed it with enthusiasm worthy of highest praise. He has
the tent and awning business of the city and does a heavy
trade outside. All kinds of canvas goods, hammocks and
camp goods are manufactured and sold at bottom prices.
Many noelties and original designs are turned out that win
the favorable comment of the public. Mr. Koblitz is a young
man, well qualified for contest in the commercial field. He
has the qualities that will win. As a citizen he is public
spirited and liberal.

Levee at La Crosse

Page (15)

J. M. BICKFORD, Commission Merchant, 118 North Front
street. This business was originally established by D. R. Blanchard.
Eight years ago it came under the name of The Ferguson
Commission Company and three years ago was succeeded
by Mr. J. M. Bickford, its present proprietor. The immense
stock of butter, eggs and poultry requires three floors and
basement of a 20 by 160 foot building, and a railroad track
just back of the building facilitates the handling of orders and
consignments promptly. All consignments are handled with
the strictest regard to obtaining the best prices and making
quick returns, and the success attained is an evidence that Mr.
Bickford is perfectly familiar with the markets and knows the
trade. He came to this city from Rockford, Ill., and has been
engaged in the commission business since 1886, so that his
long experience has acquainted him with every detail in its
connection. From three to six persons are employed to help
handle orders, and Mr. Bickford has earned a reputation for
prompt and efficient service.

LA CROSSE TRANSFER AND CARRIAGE LINE, Second
street, opposite C. B. & Q. depot, M. F. Hayes, proprietor.
This is one of the old reliable transfer lines that has been the
trust of the public in all matters of transfer. They have all
necessary equipments for all kinds of conveyance and are
prompt to the moment in all orders. They have the best moving
vans in the city and the most skillful packers and handlers
of household goods. Heavy drayage is one especial feature in
which they excel. Piano wagons of the best type and appliances
for handling pianos are at their command. "Anything
entrusted to the La Crosse Transfer line is safe" is the opinion
of the public. Mr. Hayes is a manager of ability and system
and reliable in all matters.

N. 0. HOLBERG, 1302 Caledonia street, Furniture, Undertaker
and Embalmer. Only two months ago Mr. Holberg
began business as successor to S. Jensen, and has shown himself
thoroughly capable of managing and promoting the business
in hand. He has a full line of all that is new and pretty in
furniture, shades, oilcloth and general house furnishings and
does a representative business in the undertaker's line. He is a
scientific embalmer and funeral director, using every sanitary
precaution to avoid contagion in every case. He is gaining
favor fast in that line and will soon have the patronage of the
north side and much of the city.

LA CROSSE OUTFITTING CO. 215 Pearl St., A. Lee, Mgr.
It is with the assurance of finding just what you want and at
the right price that you go to the above mentioned house,
which has been furnishing high grade furnishings and novelties
of every kind to a large trade for eight years. They do an immense
business in the city and country adjacent. Easy payments
from 25c a week and up enable people to buy what they
want and pay for it without a sacrifice. Musical goods and
instruments, wearing apparel, household furnishings and ornamental
goods in great variety and abundance are sold daily,
their business increasing with each month's report. Both proprietor
and manager are men of managing ability and shrewd
buyers, thus giving best advantages in prices.

LION DRUG STORE, Third and Pearl streets, A. Bellerue,
proprietor. For twenty-six years the "Lion Drug Store" has
been known for all that is best in its line. A full line of pure,
fresh drugs, sundries of all kinds, a choice selection of toilet
articles and all that is included in a well ordered drug store is
displayed with a neatness and attractiveness that is indicative
of the carefulness and exact methods of the manager. Mr.
Bellerue is a practical pharmacist, thorough in compounding
prescriptions and prompt in all matters. He has the confidence
of physicians and the patronage of the best element of the city.
He is conservative in all business matters and a zealous citizen
toward all that is for public upbuilding.

F. E. STRINGER, No. 119 South Third street, Grocer. Six
months ago Mr. Stringer assumed proprietorship of this house
as successor to H.J. Forschler. This has been a well known
grocery firm and has had liberal patronage for nineteen years.
Mr. Stringer is a thoroughly capable groceryman and will not
only sustain the reputation of the house but add to its prestige
by his untiring energy and systematic service. He keeps only
the best materials and is a careful buyer, so that no stale
goods are allowed to accumulate. Customers get the best of
staple and fancy goods at bottom prices and good measure in
every order. Delivery wagons are scheduled for all directions
and prompt service given. These few months have shown a
flattering patronage. Mr. Stringer is rated high in business
circles.

N. C. STROUT, Guns, Ammunition, Fishing Tackle and
Sporting Goods, 316 Pearl St. A noteworthy and deservedly
popular store is that conducted by Mr. N. C. Strout, which
was opened up in this city fifteen years ago. He is an extensive
dealer in guns, ammunition, fishing tackle and sporting goods
and his store is a popular dealing place with all lovers of outdoor
recreation and the different sporting fraternities of the
city. His display windows attract the attention of all passersby
and a peep inside his store is sufficient to convince one of
the neatness of the proprietor and the excellence of his judgment
in selecting goods. Mr. Strout is a native of Maine but
has lived in this city for forty-two years and is one of La
Crosse's best known and most highly respected citizens. He is
a man of affable disposition and agreeable manners and makes
friends wherever he goes.

N. NUSTAD, Grocer, 310 Pearl street. This business was
established by Mr. Nustad about five years ago and it has
responded to his untiring efforts in a most gratifying manner.
He carries a carefully selected stock of staple and fancy groceries,
employs six clerks, operates three delivery wagons, and
affords the best possible service to his many patrons which
include many of the best people of the city. A bakery is operated
in connection with the store in which is turned out from
their own ovens the finest bread, cakes, pies, etc., that one
could imagine. Mr. Nustad has employed only fair and honorable
methods in his dealings and has won the confidence and
respect of the entire community.

MORNING STAR MILLS, 220-222 South Front Street,
Flour, Feed, Baled Hay and Straw. This well known industry
was established in 1891 and has held a prestige for energetic
business and successful endeavors that few have maintained.
They have three stores which supply a large trade and sell
quantities of stuff to dealers through the city and country.
They manufacture a high grade of feed which has favor with
farmers everywhere, and are agents for the Bay State Milling
Co. which are famous the world over for high grade flour, the
celebrated Wingold Flour being among their products. Mr.
Grams and sons are men of unquestioned business principles
who select only the best brands of all they represent and have
built their reputation and patronage on sound methods and
fair dealings. No concern in La Crosse stands higher in the
confidence of the public than they.

E. J. DOERRE, Hardware, 302 Pearl street. Mr. Doerre
has just recently opened up this attractive hardware store, but
as his father was formerly engaged in this business in this city,
the name is not unfamiliar and the present proprietor promises
to do as well for the public as his father before him. Mr. Doerre
is a young man and has been engaged in the lumber business
in the South for the past seven years. He is bound to make a
success in his new field as he has installed an excellent line of
hardware, tinware, stoves, farming implements, etc., and has
taken for his motto "Good treatment and reasonable prices."
his store has already attracted a goodly number of patrons
and the future promises well.

NORTHWESTERN LAND AGENCY, Rooms 3 and 4 in
Funk Building, J. Wesley Snow, Jr., Manager. This Agency
has been established two years as successor to the Lund Land
Agency, and has broadened their borders to a large degree.
They do a general real estate business in the city and an extensive
business in farm lands and city property all over the
United States. They control twenty-five local agencies from
this office and have correspondents over an unlimited territory.
The La Crosse office is managed by Mr. J. W. Snow,
Jr., who is known as fare as real estate interests reach as a
man well informed in all that pertains to land interests. La
Crosse has profited much by their operations and many individuals
as well. They are recognized as on of the influential
concerns of the city and state.

CHAS. T. CLOSE, Gasoline Engine Works, 108 Main street.
Since the establishment of this business five years ago by Mr.
Close he has had the confidence of the people and his shop has
recorded a steady and substantial growth, ranking as one of
the best of its kind in the city. Several skilled machinists are
employed and the most up to-date machinery is used in getting
out their product, which consists chiefly of gasoline engines,
marine, stationary and automobile engines, and general repair
and machine work. Since January Mr. Close has turned out
twelve gasoline engines averaging eight horse power each,
which is a remarkable record when one considers the vast
amount of other work done. He is an expert in his profession
and his opinion is highly regarded on all subjects pertaining to
his business.

BRAUN & SCHREITER, Jewelers and Watchmakers, 318
Pearl Street. This establishment is one of the finest and most
popular in the city, is elegant in its appointments and stocked
with a line of carefully chosen jewelry, watches, clocks, silverware,
optical goods, ect. Fine watch making is done and general
repairing is executed in the most approved manner, while
charges are always reasonable. The firm was established in
1892 by Mr. Robert Braun and Mr. Wm. Schreiter, and is one
of the largest of its kind in the city. Everything is arranged in
an attractive manner and nearness and order prevail throughout
the establishment. These gentlemen are of German descent,
the former being a native of Germany, but both have lived in
this city since 1881 and are numbered among its best citizens.

ST. JAMES RESTAURAT, 205 Main street, Shipley &
Bledsoe, proprietors. This popular restaurant was established
in February and is already enjoying its full share of the business
in this line. Its is kept open day and night and prompt
attention is given to short orders, which are served in an appetizing
manner. Everything is kept scrupulously clean and presents
an inviting appearance. About forty people can be
seated at once and it is a convenient spot for people who stay
down town for lunch. Mr. A. L. Shipley and Ernest Bledsoe,
the proprietors of this business, are well known and highly
regarded by their many friends in this city.

Page (16)

AN IMMENSE INDUSTRY. The La Crosse Rubber Mills
Co. Seven years ago The La Crosse Rubber Mills Co. was
in its infancy, a small concern, struggling against the competition
and established trade of many larger mills. Today it
stands alone as the largest and most progressive establishment
of its kind. Wise management and genuinely good products
are accountable for this rapid progress.
Hundreds of men and women are continually
employed at their mills, which are
equipped with the best and most modern
appliances and machinery for handling rubber
goods. The articles of wet weather
clothing manufactured by this concern are
well made, stylish and durable. The manufacture
for men, women and children, operating
not only the clothing factories but the
mills as well. Accomplished designers fashion
the wet weather clothing which bears
the famous "Indian Hill" brand and lead the
world in style. The officers of the company
are men of influence in financial circles and
unquestioned business judgment. Mr. A.
Hirshheimer is president, Mr. M. Funk, vice
president, and Mr. Albert P. Funk, secretary
and treasurer, and Geo. S Andrus, to whom
the success of the business is due, is general
manager. Eighteen salesmen travel direct
from the mills and an office in Chicago sells
their goods in immense quantities to the
trade of the city. La Crosse, the home of
this mammoth industry, is justly proud of
such strength in her commercial body.

C. H. NICHOLS LUMBER CO. Batavian
Bank Building, F. E. Nichols, president, Earl
Pooler, vice president and treasurer, W. W.
Schall, secretary. Among the concerns of
America the above lumber company will
compare favorably. They have been operating
a specific lumber business since 1852
and have covered the globe in their sales.
Their mills are located at Callard, Oakville
and Kingston; Wash,. with capacity of one
and one half million shingles in ten hours,
and have the exclusive control of thirty-two
other mills. Cedar shingles are a specialty.
Pacific coast lumber being handled in all
forms. They have over two hundred salesmen
over the United States and are known
as reliable dealers as far as Uncle Sam's
limits reach. They have located in the city
a storage shed 500 feet long, containing at
all times complete stock of pacific coast
lumber and shingles. Mr. Nichols is a master
of large operations and has a force of
helpers which is not surpassed for business
system and exactness. There is perhaps no
man in the United States that is better
known than he as a successful promoter of lumber interests.
La Crosse is fortunate in having this institution in its midst.

CLARK & CLARK, Proprietors of Park Livery, Sale and
Boarding Stable, 322-324 South Fifth street. One of the distinctive
features of La Crosse is fine livery stables. Among
them none ranks above the Park Livery for newest and latest
fancy turnouts, carriages and funeral outfits. The finest
hearse and only up-to-date funeral car in the city. They have
every appointment in their stable for perfect service. Fine
drivers for gentlemen, gentle horses for ladies. Carriages for
wedding and party calls a specialty. Horses entrusted to them
have the best of care. The business is owned and controlled
by Messrs. F. W. and A. P. Clark, both of whom are experienced
stockmen and able business managers. They have been
in this business for eighteen years, at the present location fifteen
years. They have the confidence of the public and substantial
patronage.

S. Y. HYDE ELEVATOR CO., Rooms 1,2, 3 in Batavian
Bank Building. This is one of the firmly established concerns
which dates back thirty -five years or more, and which has been
a strong factor in the development of commercial interests of
La Crosse and vicinity. It was incorporated in 1893 and has
constantly enlarged its boarders until now their elevators
throughout Minnesota and South Dakota number seventy.
They keep two traveling superintendents on the road and have
a large force in the La Crosse office. No business venture in
the west has had more positive success and permanent growth
than this, which is due to their straight-forwardness and
sound business principles. The officers are: S. Y. Hyde,
president and superintendent; F. L. Goddard, secretary.
They are men whose judgment is unquestioned and
whose power in the business world is felt. Mr. S. Y.
Hyde is vitally connected with banking and other local
issues and with street railway and lumber interests in
Oregon.

ADAM. E. FORSCHLER, Tobacconist, 323 Main St.
There is no name in this section more widely known than
That of Mr. Adam E. Forschler, who established
His present business in this city in 1895. He is
One of the largest importers and wholesalers of
Fine cigars and smokers' articles in this city and
His elegantly arranged stock of goods could not
Fail to please the most exacting. He makes a
Specialty of high grade pipes and fancy cigars
And these goods are in great demand by the
Best class of people in the city. M.
Forschler displays excellent judgment
i his selection of goods and
kows how to please the tastes of
hs many customers. His business
i such as to require the services of
an assistant, and each day adds to
the already long list of his satisfied
customers. Mr. Forschler is one of
the prominent citizens of La Crosse and
has gained the confidence and esteem of
all with whom he has come in contact.

McCABE'S HACK AND TRANSFER LINE, 216 Vine St.
Telephone, 9573 old, 541M new. Mr. McCabe has been one of
the leading transfer men of the city for 13 years and operates a
general hack, baggage and dray line, his hacks meeting all
trains and calling at each of the hotels day and night to take
care of their guests. The prompt and efficient service he has
provided for his customers has made him popular with them and
has served to materially increase his patronage. He is a native
of this city and endeavors to promote its interests.

Pettibone's Park
Dehlers's Cave
Rocks Grandad's Bluff
Extension Rock
Grandad's Bluff

Page (17)

LA CROSSE PALM GARDEN, H. Noll, Proprietor, 115
North Front Street. A unique pleasure resort in this city is the
Palm Garden, operated by Mr. H. K. Noll and which was established
by him five years ago at the above address. It is a
pleasant spot fitted up with attractive tables, beautiful palms
and everything necessary to while away an idle hour. An excellent
and well appointed bar is operated in connection and
any kind of a fancy drink can he obtained in short order, made
to suit the most exacting taste. A concert is given every afternoon
and evening, which is attended by many of the citizens of
the city who appreciate good music under the most favorable
conditions.

ORI J. SORENSEN, Manufacturer Store, Office and Bar
Fixtures, Front and Mt. Vernon Streets. A growing city requires
many contractors, builders, etc., and this need in La
Crosse is well filled by Mr. Sorensen who has been established
in this business for eighteen years. He manufactures wood
work of every kind, his specialties are bar, store and office fixtures.
He has also designed and built many of the cold storage
plants and refrigerators in the northwest, his superior knowledge
of this special work being demonstrated in each instance.
His work has attracted general attention and he has had calls
from firms scattered throughout the west and northwest. Mr.
Sorensen has been persistent in his efforts to upbuild and benefit
the city, and he is worthy in every way of the high regard
in which lie is held.

PALM TREE SALOON, 219 S. Front Street, Mrs. Barbara
Sauer, Proprietor. Front street has no better place to get a
first class drink than the Palm Tree. It has been one of the
popular places for six years and is still among the best. Mrs.
Saner employes experts in the mixers art who are quick to dispense
any kind of drink asked for. They have the finest cigars
and the latest news, they are courteous, cordial and obliging
and have the good will of all their patrons.

THE H. C. HART IMPLEMENT CO., Agricultural Implements,
103-105 North Front Street. This is one of the oldest
business houses of La Crosse, having been established in 1860,
and it has for its officers the following well known residents:
H. C. Hart, Sr., President; Eliz. E. Hart, Vice President; H. C.
Hart, Jr., Secretary. They are retailers and transferers of all
kinds of agricultural implements. having the exclusive agency
for the famous Case Threshing Machines and of the McCormack
Machines, and have for their patrons many farmers-from all
over this section of the country. Resides this they deal in lime,
cement. fire brick, clay, boiler tile, storage and stucco, and transact
a very extensive business along these lines. From four to
eight people are regularly employed and all orders receive
prompt attention at their hands. Mr. Hart, Sr., came to this
state from Ohio when very young and has lived in this city
practically all his life. All the members of the firm are endowed
with exceptional business qualifications and nothing but success
could attend the efforts of so able a body of managers.

THILL & LAPITZ, 512-514 State Street, Plumbing and
Heating. Among the firms of La Crosse that are distinguished
for excellence in workmanship, promptness in executing contracts
and straightforwardness in business affairs, the Thill &
Lapitz Company are pre-eminent. They have been established
eleven years, each annual invoice showing a marked increase in
business done and contracts on file. They have no superiors in
sanitary plumbing and scientific heating adjustments and do
sewer construction on a large scale. Their work extends to the
Black Hills and in all directions of the compass. They have
done large contract work for the government which is proof of
their superiority in their profession. Their success is due to
sound, conservative business principles, personal attention to
business and honorable dealing throughout. They own their
own building built in 1896, of solid brick, two stories and basement,
32x70 feet.

J. A. ERHART & SON, Drugs, 431 Main street. This is an
old business house, having been established some thirty years,
and came under the management of the present proprietors
nine years ago. The members of the firm are, J. A. Erhart and
his son Oscar T. Erhart, the latter being the active member and
a graduate of the Pharmacy Department of the Madison University.
They are aggressive, the acknowledged leaders in the
retail drug business and do considerable wholesaling in general
drugs and drug sundries. They also make quite a specialty of
photographic and dental supplies, a large volume of business
being transacted in these lines. These gentlemen are also
agents for Vinol and the Rexal goods, and their three clerks are
kept constantly busy waiting on the steady stream of customers
which daily visit their store. Messrs. Erhart & Son are
public spirited, prominent in business and social circles and
stand high in public confidence and esteem.

SHEPHERD & COLTON'S STEAM DYE WORKS, 111
North Third Street, W. K. Shepherd and W. J. Colton, Proprietors.
One of the recent additions to La Crosse business circles
is the busy establishment at the above number which is a
worthy and much needed industry in the city. They have the
reputation of being superior in their line of work which includes
all kinds of steam and dry cleaning, feather renovating
and mattress making. They do the famous French dry cleaning
which is :in art that few have perfected. Carpets are
cleaned on the floor, gloves and ostrich tips cleaned scientifically
and fur garments cleaned and repaired. These gentlemen are
experienced and expert and have all the latest machinery and
devices for work. The people of La Crosse may be congratulated
on this new establishment in their midst. Their price
lists will surprise you. Call for them and see.

JACOB HAHN, 526 Mill Street, Grocer. Mr. Hahn has
been one of the dispensers of good groceries on the North Side
since 1873, and has been known for all that is honorable and
just in business dealings. He has a full stock of staple groceries,
fresh vegetables and fruits in season and all at the lowest
market price. His motto has been to sell much and keep at it,
and not small sales at the expense of the customers. All that
the market affords is at his command and all orders promptly
delivered. He is generous in all public issues for good.

PHILIP JACOBUS, Druggist, 529 Main Street. An up to
date, neat and attractive drug store is that located at the above
address and operated by Mr. Philip Jacobus. It was established
some eight years ago and has been successful from its inception.
Mr. Jacobus is an able follower of the pharmaceutical
profession, being a graduate of the Chicago College of Pharmacy,
now a part of the Illinois University. His business is
such as to require the services of an assistant and everything
possible is done to accommodate the many customers who daily
visit the store. Mr. Jacobus is a well known citizen of La
Crosse having been born and brought up here.

SWIFT & CO., Second and Jay Streets, H. W. Kincaid, Mgr.
The world renowned firm of Swift & Co. are familiar to all
Americans as the dispensers of meats to all the world. Their
house at this point supplies a heavy trade, running three cars a
week on an average. Their meats are recognized as standard
and include everything in canned and salt meats that is known
to modern packers. Their location in any city is a compliment
to the place and profit as well. Mr. Kincaid, local manager,
is a business manager of strong executive endowment and superior
director of affairs. No better assurance of his business
worth and integrity could be given than the tact that he has
been for over ten years identified with Swift & Co.

LA CROSSE STEAM DYE WORKS, 110-112 North Fifth
Street, Win. Rehfuss, Proprietor. No science has advanced
more in the last half century than the process of steam dyeing
and dry cleaning. The above firm began business four years
ago and have one of the most flourishing trades in the city.
They do work that is perfection in the d3ers art and clean all
manner of articles without injuring the fabric or the color.
Lace curtains are cleaned and tinted to look like new without
ripping or tearing the most delicate web. The newest processes
in all lines are employed and no careless hands employed.
They have an extensive trade out of the city which has prompt
attention. A postal card addressed to them will bring any information
regarding price or possibility of handling satisfactorily
the material described. Mr. Rehluss is thorough in his
knowledge of the business and will give an honest opinion when
goods are submitted.

Along the Black River

Page (18)

GEO. B. MARVIN, Jr., 1220 Caledonia St., Insurance
For three years Mr. Marvin has been an active real estate
insurance man of La Crosse and has made himself popular in
both by his vigilant service and close attention to business.
He has some of the best property in the city listed for sale
and rent and can give attractive bargains to those interested.
He is a student of his business and knows all the points in
land values in the city. He represents the Travelers Insurance
Company of Hartford, the oldest and largest accident
insurance company in the world. He writes fire, life, bond,
liability, accident, health and tornado insurance and represents
standard companies in all branches. He is active in
vital public issues in general and Financial
Secretary and Treasurer of
the Independent Order of Foresters.
Mr. Marvin is thoroughly trustworthy
in all dealings. He has the confidence
of the public.

JOS. B. FUNKE CO., Manufacturers
of Chocolates and Bon Bons,
200-202-204 North Front Street. La
Crosse has a number of large business
houses, prominent among them
being the Jos. B. Funke Company,
which was established in 1884, incorporated
in 1890, and has for its officers
Jos. B. Funke, President and
Treasurer, W. H. Funke, Vice President
and F. N. Funke, Secretary. It
occupies a commodious building, 61
x126 feet in dimension and four stories
high, and in these four floors and
basement they employ from two hundred
to two hundred and twenty-five
persons in turning out the high grade
confections of which they are extensive
manufacturers. Eight traveling
men are constantly on the road selling
goods in about thirty states
throughout the country and each
year the demand for their candies
grows larger. They have a large
number of district agents established
throughout the country and these
agents are always kept supplied with
a fresh line of goods which are much
appreciated by lovers of these sweets
throughout the country. The Messrs.
Funke are all wide awake and up-to-date
business men and are highly regarded
both in trade and private
circles.

MEISTER BROS., 112-114-116-118-
120 South Second Street, Livery, Sale
and Boarding Stable. Eighteen years
ago this barn was opened and has
had a liberal patronage all the while. They have the most
reliable and genuine turnouts and light rigs of every kind,
gentle horses for ladies and the best ambulance in the city.
Mr. S. L. Meister is proprietor, A. L. Meister having died
two years ago. Mr. Meister is an able business manager and
thorough in the knowledge of live stock. His barn is furnished
with all that is necessary for the best accommodation
of boarding horses. All matters have the personal attention
of the proprietor and matters are dispatched promptly. Call
on him for anything in the livery line and he will furnish it
promptly at reasonable prices.

LA CROSSE BAKING CO., 326 South Fourth Street, Andrew
Schaffer, Proprietor. Three years ago Mr. Schaffer
opened the business which now holds place with the best
bakeries of the city. He has every facility for first-class
work and his signal success and growth of business is best
proof of his superior work. He has ovens with capacity of
fifteen and sixteen hundred loaves daily and they are taxed to
supply the demands. Nothing but pure food materials are
used and scientific manipulations which assures the best grade
of breads, cakes and all that is included in the baker's line.
Mr. Schaffer has installed many original ideas that are valuable
in his business and his goods have a distinct originality
and merit. His place is scrupulously clean and inviting.

GATEWAY CITY BOTTLING WORKS, 1201-1203 Caledonia
Street. The above business has been in operation since
last August and has gained in favor with all lovers of delightful
beverages. They make the famous non-alcoholic drinks,
Raspberry Champagne and Orange Nectar, which have no
superior on the market. They ship extensively out of town
and supply a large local trade. Mr. A. J. Roberge and Mr.
J. Desmond are the proprietors of this business and men of
sterling worth in the business world. Mr. Roberge is proprietor
of the billiard room and bowling alley which occupies
the ground floor of the house. Among the pleasure resorts
of the city there is nothing more inviting and well arranged
for genuine sport than this. It is the popular resort of the
north side.

THE ART GLASS CO., Art Glass and Mirrors, 123 South
Front Street. The Art Glass Company is composed of two
members. H. V. Lamborn and F. H. Flemmer, and was
established seven years ago. Three or four men and seven
machines are in constant requisition and large quantities of
art glass are daily turned out, their customers including sash
and door factories, church committees, etc. They make a
specialty of memorial windows for churches. Their high
grade work can be seen in the St. James Church on the North
Side. the English Lutheran Church and many others and
their low prices are unexcelled for similar quality of work.
Two floors and basement of an 80x20 foot building is occupied
and each month tends to add new customers to their already
long list. Re-silvering is done promptly and satisfactorily
and perfect satisfaction is guaranteed in all work.
Messrs. Lamborn and Flemmer are thoroughly experienced
in their chosen line of work and acknowledge no
one as their superior.

FRED HEIL & CO., Shoes, Corner Fourth and
Main Streets. For two and one-half years Mr. Heil
has been in charge of this business, it being an old
established house, and it has a steady,
substantial patronage which is the result
of straightforward business principles
and honest goods. The house was
founded forty years ago by the father of
the present manager and he has shown
himself fully able to succeed to, the good
business which his father worked up.
It is known as the "Prettiest store in the
Northwest," and is fully deserving of
this title, their excellent line of goods
being attractively displayed and the
most perfect order prevailing. Four
employees are constantly busy waiting
on the many customers of the store and
a full line of fine footwear is carried.
Mr. Hell is a good natured, affable gentleman
as well as a progressive and energetic
business man and he is popular
among all classes.

BERNHARD J. DOCKENDORFF,
Second Floor Linker Building, Architect.
Among the arts of the age nothing excels
architecture for scope of fancy and
study of scientific drawing. Mr. Dockendorff
has prosecuted his studies in Europe and is prepared
to do designing in all lines of architecture. His special feature
is the designing of churches. He has models and specimens
in this line that excel in beauty and convenience. He
has strongly defined talent for his chosen work which, combined
with much study and observation of the architecture of the
Orient gives him the advantage. Those interested in building in
any line will do well to investigate his designs. His coming to
La Crosse is one of the many fortunate additions of the year.

Oak Grove Cemetery
Washburn Monument
Losley Memorial
Fountain Oak Grove

Page (19)

THE BERGH PIANO CO., Fourth and Jay Streets. Among
the progressive and growing business concerns of La Crosse,
nothing surpasses the above business enterprise. They have
a record for success that any firm might envy. All the standard
makes of pianos are carried, a leader being made of the
world famous "Vose." All the leading makes of piano players,
organs and all kinds of small musical instruments are
handled. They are the wholesale representative for the Victor
Talking Machine and several makes of pianos, and are
considered today among the largest dealers in the music business
in the northwest. They are men of sound business principles,
the tact descending from father to son, and their signal
success is the result of close attention to business and fair
dealing. Mr. Bergh, Sr., has a clear record for business energy
and promptness. La Crosse is to be congratulated on having
such a firm in its midst.

L. W. KING, Bicycles, 624 Main St. Mr. King has been
prominently identified with the bicycle industry in La Crosse
for the past nine years and is well known as a reliable dealer
in and repairer of high grade wheels. He has the agency for
the National and Dayton bicycles, which are numbered among
the best makes on the market. Mr. King also has a number
of good wheels for renting purposes and his repair department
is noted for its excellent work. Two experienced employees
assist Mr. King in taking care of the wants of his
patrons and each day adds new names to his already long list.
He is a genial, sociable, sensible man and is well liked and
highly respected wherever known.

F. VOIGT ESTATE, Second and Mt. Vernon Sts. Manufacturers
of Wagons, Carriages and Sleighs. This is one of
the pioneer enterprises of the city. It has been through all
the fluctuations of business tides for fifty years and suffered
no financial crash. The goods turned out by this concern are
recognized as standard. They manufacture principally heavy
trucks and do repair work on all kinds of vehicles. They are
crowded with orders all the time which is the best proof of
their superior work. The firm is known for all that is sound
in business dealings and genuine in workmanship and hold
high record in business circles. They employ a number of
men and put money into local circulation. La Crosse has no
more worthy enterprise in its midst than this.

HYNNE & CROSBY GRANITE CO., 321-323 .ay Street.
This firm is composed of two members, Mr. Andrew Hvnne
and Mr. Chas. J. Crosby, and was established eight years ago.
Ten expert employees and eight traveling salesmen are constantly
required and their efforts cover a radius of about one
hundred miles surrounding La Crosse. This is the largest
establishment in the west dealing in high grade monumental
work and their prices are as low as the lowest. They have a
large stock to select from and their plant is equipped with
pneumatic tools and all the latest machinery for working
marble and granite. "This firm has erected many fine monuments
and memorials throughout this section of the country,
a tine example of their skill being found in the Losey Memorial
Arch, the entrance to the La Crosse cemetery. This is
certainly a thing of beauty and its erectors have just reason
to be proud
of their
handiwork.
The members
of this
best known
business men of this city and are prominent and
high1y respected citizens.

G. W. BALDWIN, 209 Main Street, Proprietor
"Star Bowling Alleys." La Crosse is renowned
for excellent pleasure resorts and equipments for
games. The bowlers of the city pronounce the
"Star" alleys complete in every appointment.
The alleys are smooth and plumb, the room light
and attendants quick and efficient. Mr. Baldwin
came here from Rochester, Minn., about a year
ago and has added much to the prestige and
popularity of the place by his untiring energy and
pleasant management of the hall. He is an expert
bowler and pleasant host, making the hour
a pleasure for all who call. For a genuine good
game go to the "Star Bowling Alley."

THE LA CROSSE RUG CO., L. E. Hoyt and E. E. Johnson,
Proprietors, 116 North Front Street. This business was
established in September last and is making rapid headway
in its special sphere, which consists in dealing in all kinds of
hand made rugs. Their specialty is the manufacture of high
quality rugs from old carpets for which they have special machinery.
These rugs are pronounced by all who have used
them as being of a superior quality and design, while the
workmanship is of the very highest order. About ten persons
are employed in the manufacturing of these goods, aside from
the two expert buyers and sellers who are constantly on the
road. These gentlemen make the claim that they have to
offer rugs that are the best, none better and very few as good,
price and quality being taken into consideration. Their
capacity is more than thirty of these rugs a day. Both Messrs.
Hoyt and Johnson are competent business men and are succeeding
beyond their greatest expectations.

STAR KNITTING CO., Manufacturers of Golf Gloves, Mittens
and other knit goods. A. S. Farnam, Manager, 126-128-
130 Main Street. A firm largely responsible for the business
prestige of La Crosse as a manufacturing center is the Star
Knitting Co. which was established in 1888 and engaged in
the manufacture of mittens and knit gloves of silk, saxony
and fine woolen goods, all made with patent seamless gusset.
Thirty-five machines are run the year round and for five
months in the year twenty salesmen are on the road canvassing
every state in the United States with the exception of the
southern states. Mr. A. S. Farnam is the able manager of
this company, under whose guidance it has had so successful
a career.

LOUIS JEHLEN, Meat Market, 535 Main St. Among the
enterprising business men of La Crosse is Mr. Jehlen, at the
above address, he and his father before him having been engaged
in business for almost half a century. A full line of
home dressed meats, as well as fresh meats, fish and poultry
of all kinds is kept on hand. A well directed delivery is
provided for the prompt handling of all orders. Mr. Jehlen
has gained a high reputation among his many patrons for
fair and honest dealing and his trade is steadily increasing.
As a businessman he is highly regarded, being also known
as a public spirited citizen.

Bergh Piano Company
Losey Memorial Arch
Interior View Bergh Piano Company's Store

Page (20)

"H. & B." CITY LIVERY, 118 North Sixth St. A livery
service may fitly be classed good, bad, and best. For five and
a half years the above firm has held high prestige in La Crosse
as being superior in every way. They keep all kinds of carriages
and light rigs rubber tired exclusively, funeral carriages
and hearses of modern type, ladies' saddle and harness horses
and reliable drivers. Their horses are well groomed and
stylish and all equipments first-class. They occupy three
floors 50x150 feet and have freight and carriage elevator.
Boarding horses have the best of care, veterinary service near
at hand. Mr. Hodge is an old-time liveryman; Mr. Bradbury
has several years' experience. Both are men of executive
ability and liberal citizens.

THE ICE CREAM AND BUTTER CO., Incorporated,
Front and Vine Streets, W. J. Ennisson, Manager. In March,
1904, this enterprise was incorporated with .1. C. Burns, President;
J. I. Lamb, Vice President and Treasurer. It is a venture
that is a success from the beginning. They have every
equipment for making high grade ice cream and butter and
turn out a product that has no superior oil the market. It has a
daily capacity of 500 gallons ice cream and 3,000 pounds of
butter. They buy hand l separated cream and use every sanitary
measure without the use of ,objectionable chemicals in their
manufacturing. They sell principally through jobbers, the
merit of their goods bringing additional business every day.
Mr. E1nnisson, general manager, is a practical dairyman and
a genius in the art of handling milk products. All the officers
are men of high standing in the community and energetic
business men who are satisfied with nothing less than success.

LA CROSSE WELL DRILL WORKS, 207 South Front
Street, M. P. Mahlum. A fully equipped and up-to-date
establishment is the well drill works above mentioned. It
was established two and one-half years ago and is supplied
with a steam hammer, a five horse power engine and a crane
for heavy lifting and from five to seven men are necessary to
promptly fill all requirements. A great many wells of the
country have been drilled with the equipment furnished by
them and they have gained a reputation for excellent work
a11nd quick service. When in need of anything
in this line you cannot do better than engage
the services of this responsible firm. They
manufacture well tools and all classes of heavy
iron work making a specialty of forging. Mr.
Mahlilu, the proprietor of this concern, is a
man of iron experience in the work and
expert of higher degree could not be found.

JOHN V. PALMER, 415-417-419 State St.,
Livery and Sale Stable, Established 1880.
Every city has its share of good livery barns
and fine horses. La Crosse has both combined
in the establishment of J. V. Palmer at the
above number. Mr. Palmer is a fine judge of
horses and a master of the livery business.
He has the toniest turnouts, the best drivers,
The handsomest carriages and most
accommodating service in the city. Funeral outfits
with modern hearses and rubber tired hacks a
specialty. Their barn occupies three floors
which are kept in scrupulous neatness. Pleasure
parties and assemblies find the best pleasure
wagons at their command.
Mr. Palmer leaves nothing undone
to make his barn complete
and gives personal attention
to all business. He is a liberal
citizen and generous toward
all public issues for good.

FRANKLIN IRON WORKS,
401 Mill St , Frank I. Pierce,
Proprietor. This most worthy and progressive
business was established as it now stands
twelve years ago and has been one of the substantial
industries of the city. They make all
kinds of steam engines, gasoline engines, castings
and general mill machinery, giving special
attention to repairing. They have the
most approved and recent machinery for the
speedy and accurate construction of all such
things and turn out -work that is not surpassed
for excellence of workmanship, covering a
large territory in their operations and each
year shows a material increase in business.
True merit and sound business methods has
been the basis of operations. Their integrity
is not questioned. Mr. Pierce is a man of affairs
and a conservative manager, a public
spirited citizen and untiring promoter of his
business.

STARCH BROTHERS, 203-205 South Front
Street, Manufacturers Northwestern Cream
Separators. This is one of the creative concerns
of La Crosse that has made rapid strides in the commercial
world in three and one-half years. They have one of
the largest plants in the city and turn out work that is above
criticism in all points of mechanical construction and perfect
workmanship. They' make dairy, farm and creamery machinery,
their specialty
being the famous Northwestern
Cream Separator
which is engaging the
thought of the butter producers
of the world. It
has many points that are
superior to other makes
and is simple, durable
and perfect in construction.
Emil and Benjamin
Starch are the promoters
of this enterprise and are
men of wonderful business
energy and skill.
They keep a large force
of men constantly employed
in their factory.

GEO. BAUM, 801 Rose
St., Meat Market. This
most successful business
enterprise was begun in
1878 and has made a
record for straightforwardness
and genuine worth that is not the fate of all. Mr.
Baum is a judge of meat and a shrewd business manager
who knows the little points of success and the popular features
of the business. He keeps nothing but first-class goods
and has a patronage that appreciates it. He has never resorted
to any but fair and open means to get trade and has
a reputation that is a compliment to him. His refrigerator
adjustments are perfect and all goods kept in perfect condition.

City Livery
Northwestern Cream Separator
Palmer's Livery

Page (21)

THE STODDARD, Fred B. Smith, Proprietor. In this age
of progress and advance there is no feature more marked than
the twentieth century hotel. On June 23rd La Crosse greeted
the public with one of the handsomest hostelries in the state.
The Stoddard is an illustration of the master hand in modern
architecture, the entire building showing an exquisite and elegant
plainness which is the only true art. The color effect is
in beautiful harmony throughout, the appointments faultless
and apartments commodious. The dining room is ill deep
cream and gold leaf effect with mahogany furnishings and
tile flooring. the lobby in Moorish red fresco with white marble
tiling, the parlor in grass green and dark wood, opening
into a hallway of terracotta tints. The ladies' reception room
is in oriental effect, the entire building airy and inviting.
Accommodation for one hundred and fifty is provided, with
dining room capacity of two hundred. The service is exclusively
American, all food prepared by chefs that are trained
in wholesome cooking. Numerous sample rooms baggage
rooms, smoking rooms and large lobby are arranged for the
convenience of the commercial traveler, quiet, cozy rooms for
home living combining to make this a model hotel. It lacks
no feature of completeness. Mr. Smith is a man of much experience
in hotel management and knows all the modern features
and how to meet the requirements of today. Elevator
and bell service is perfect, private baths and public lavatories
all by latest sanitary and scientific adjustment. La Crosse
has distinguished herself in the erection of this most engaging
and useful house. "Meet me at The Stoddard."

THE METROPOLITAN LIFE INSURANCE CO., Wm. H.
Filler, Superintendent, 413-415-417 McMillan Building. The
home office of this company is in New York, the company
having been incorporated in 1867 and having almost unlimited
financial backing. The La Crosse branch was established
in 1894 and is in charge of Superintendent Wm. H.
Filler, who has been here for two years although he has had
ten years' service with the company. The cities of Winona,
Sparta, Viroqua, Tomah and Onalaska are worked from here.
This office controls twenty-one different agencies and is undoubtedly
one of the most prosperous for its size in the country.
Mr. Filler's hustling has been productive of
exceedingly good results as they have something
over 4000 policies in force in this city alone. He
has been well received by the business and professional
men of this city and is a prominent and
liberal citizen.

BRIDGE SALOON, 221 South Front St., Tom
W. Ryan, Proprietor. Mr. Ryan has been at the
above address one year and has maintained the
business with credit. It is one of the old established
stands of the city and has the reputation
for all that is first-class in the quality and serving
of drinks. Mr. Ryan is a superior judge of
liquors and has no superior as a mixer of fancy
drinks. The best beer in town is at his place
where all the business men go for a quick, spicy
glass. Mr. Ryan is good natured and jolly and
makes every one feel better for stopping.

WHITEBREAST COAL CO., 120 Main Street.
This notable coal company was established four
years ago and is among the most important of its
kind in the city. The company owns and controls
yards and docks and is closely
affiliated with the Whitebreast Fuel
Co. which owns mines in southern
Iowa and Illinois, its main offices being
located in Chicago and it having
several branch offices at various points
throughout the country. The company
does wholesale shipping and
are miners' agents, their specialty being
Cardiff Wilmington coal, which has the reputation
of being the best mined in Illinois and is
unexcelled for steam and domestic purposes. Mr.
G. W. Traer is President of the company and
Mr. V. A. Sutor, Secretary and Treasurer, both
of whom are well known in the city and are
highly respected business men. active in every
movement to promote the public good.

ROTH BROS., Cigars, Confectionery, Etc., 539
Main Street. This firm is composed of Messrs. Geo.
W. and Martin Roth and was established in this
city seven years ago. It is an up-to-date and attractive
establishment and offers to the retail trade
of the city choice cigars, tobaccos and pipes, and d
confectionery, ice cream and soda water of their
own manufacture. Their goods are noted for their
excellence and many of the best people of the city
buy their supplies in this line from the Roth
Brothers. These gentlemen are both wide
awake and progressive business men and have
gained a strong foothold in the trade circles of
the city.

J. H. LIGHTBODY, Real Estate, room 306 McMillan
Building. Mr. Lightbody established this real estate agency
in 1887, and is probably the best known agent in La Crosse,
it being his claim that he has sold more property and exchanged
more property than any other one man in the city.
He has options on desirable property and his lists are of
great interest to the prospective purchaser. City property is
bought, sold and rented as required, and his list of farm
lands and wild lands is always worth consulting. He negotiates
loans at the lowest rate of interest and makes himself
generally useful to his patrons. He has correspondents in
almost every section of the country, and the sale of your
property can safely be entrusted to him. He is a native of
New York and has resided here for twenty-five years, being
essentially a man of affairs, and one ready to further every
effort for the benefit of his fellow citizens.

THE NELSON CARPET CO., 206-208 Main street. A
necessary adjunct to the house furnishing business in the
northwest is the wholesale and retail carpet house of the
Nelson Carpet Co. which was established about five years
ago, Messrs. A. R. and L. A. Nelson being its proprietors.
A complete line of carpets of all kinds and grades is handled,
the house being agents for the Park Mills, Montgomery Mills,
Devon Mills, Model Mills and Farr & Bailey Mfg. Co's oil
cloths and linoleums. To anyone at all familiar with the
carpet trade, the bare mention of these famous mills is a
guarantee of the superior quality of goods handled. They
make a specialty of selling carpets on the sample plan, an
advantage which is grasped by many who find a ready sale
for goods in this manner. They also make a specialty of
furnishing hotels and other large institutions, having just recently
installed the complete floor furnishings of the
Stoddard. The store occupies large and commodious
quarters and is a model of neatness ant order. Prior to
their engaging in business in this city, these gentlemen
operated a similar store in Rochester, Minnesota. Their
advent into La Crosse business circles has been hailed with
delight by their many friends in this city.

The Stoddard
MacMillian Building

Page (22)

THE PAMPERIN CIGAR CO., 113-115 S. Second Street.
Thirty-eight years ago this most progressive enterprise was
established in La Crosse and has been one of the steady,
substantial institutions of the city. It is a fair sample of
what genuine principles, honest goods and sound methods
will do to give permanent value to a business enterprise. The
present firm consists of Mr. Jno. Pamperin and his sons
Louis A. and Paul M. Parmperin. They have never resorted
to lottery schemes to advance their business, but have given
genuine worth in the quality of goods made. This alone is
the secret of positive success. Their sales cover Wisconsin,
Iowa, Minnesota and South Dakota. The names of "Monna
Vanna" and "Pampero," two of their leading brands, have
come to be recognized standards of the best in quality
and flavor. The constant increase in demand for Pamperin
products is the best evidence of their value. They have a
large and rapidly increasing output and employment is given
to a large corps of men, which puts money into local
channels and is a benefit to the city. Mr. Pamperin is
public spirited and broad minded in all natters.

J. J. HOGAN, Wholesale Grocery. In composing a
work of this nature it is impossible for one to overlook
the large wholesale grocery house of James .J. Hogan,
which was established in 1859. and is known as one of
the oldest and largest in the Northwest. A strictly
wholesale business is transacted, dealing in everything
which pertains to this line of work, an exceptionally
well chosen stock of goods being kept at all times, in
order that every demand nay be filled on short notice.
In addition to this, Mr. Hogan operates a spice mill
and coffee roasting plant, and enjoys a large trade in
this kind of goods alone. He is probably the best
known citizen and business man in the city, having
been prominently connected with its interests for a
great many years. lie is at present director of The
Batavian Bank, is Ex-Mayor of the city Ex-President
of the Police and Fire Commission and also Ex-Speaker
of the State Legislature. He stands high in social
circles and is known by every man, woman and child
in the city.

LA CROSSE WOOL AND FUR CO., Al. Rosenstein,
Manager, 100-102 S. Front. St. Mention could not be
made of the growth and prominence of La Crosse,
without giving particular mention to the above mentioned
firm, which was organized one year ago, and
deals extensively in wool and raw furs. The officers of
the firm are R. S. Hyde, President; C. E. Bennett,
Vice President and Fred Goddard, Secretary, but the management
of the concern devolves upon Mr. M. Rosenstein,
who has had twenty years' experience in this kind of work
and is thoroughly able to handle its affairs. Eight employees
and two traveling buyers are necessary and two million
pounds of wool and $100,000 to $200,000 worth of fur is
handled by this enormous concern in one year. They export
furs and ship wool to all the eastern markets. Mr. Rosenstein
is one of the stockholders of this company, and the
pronounced success of the enterprise is largely due to his
remarkable energy and ability in managing its affairs.

JOHN DENGLER, Cigars, S. W. Corner Third and State
streets. Mr. Dengler is certainly entitled to be classed as one
of the most important cigar manufacturers in La Crosse.
He has been engaged in this business here since 1884, and
has worked up an enviable reputation as manufacturer of
high grade cigars, many leading brands throughout the
country attesting to the truth of this statement. Among them
may be mentioned the "Winnesheik" in the 1Oc grade and
the "Capital," "Toboggan" and "Frontier" in the 5c grade.
These are known and used by lovers of the weed throughout
this section of the country, and they are noted for their excellent
flavor. Mr. Dengler is excelled by none in the manufacture
of high grade hand-made cigars, and his factory is a
valuable portion of the business section of La Crosse. He is
a native of Germany, is a shrewd, intelligent business man
and occupies a high place in the community.

LA CROSSE BOOT AND SHOE MFG. CO., Headquarter
Block, Second St. Thirteen years ago the above industry
was established and incorporated, land has proved to be one
of the leading and progressive concerns of the state. They
have enlarged the capacity of the factory as business demanded
until their daily output at present is two hundred
and fifty pairs. They are installing new machinery now
which will increase the daily output considerably. They
cover Wisconsin, Minnesota, North and South Dakota, Iowa,
and a part of Nebraska in their operations. The quality of
goods and conservative principles of business has guaranteed
a lucrative business and brought a permanent increase in
trade from the beginning. The store room covers 12000
square feet and factory 6000 square feet of floor space. The
officers are 1. P. Bird, President: F. G. Tiffany, Vice President,
and O. Hansen, Secretary and Treasurer, all men of
recognized ability and influential in financial circles. La
Crosse has no more helpful industry in its midst than this.

BLACK RIVER GRANITE CO., S. Goldish, President, St.
Paul; R. Salamowitz. Vice President, La Crosse; A. M.
Goldish, Secretary and Treasurer. Office, 430 La Crosse St.
One year ago Mr. Goldish became interested in this Company,
which is already enjoying a flattering business, due to
straightforward methods and honest goods. They principally
deal in crushed stone, but expect in a short time to have the
quarry developed to be able to furnish building blocks, curb-
stones, etc. They have large quarries located at Black River
Falls, from which enormous quantities of stone are shipped
to customers throughout this section. Mr. Goldish is a
thorough business man and his customers always know that
the! can depend upon his judgment and honesty in supplying
them with just what is best for their special requirements,
and the result is a steadily increasing accession ,f patronage.

LA CROSSE BOTTLING WORKS, 520 S. Third street,
Warninger & Houthmaker, Proprietors. This enterprise was
established thirteen years ago. and has been a successful
venture from the beginning. They make all kinds of soft
drinks and are importers of the finest Belfast Ginger Ale and
natural mineral waters. Berlin Weiss Beer and Porter. They
do an immense local business, supplying largely the
chemists and druggists of the city with pure chemical
distilled water, aside from their regular
products. All their products are first-class and win
popularity wherever introduced. They occupy a
three story building in the best part the city,
and employ a large force of hands. No industry
does more proportionately for the benefit of the city
than this company . Mr. ;. H. Warninger and Aug.
Houthlmaker are well known in the city, and have
the confidence of the business people for all that is
fair.

BEUTLER'S CASH STORE, Third and Market
streets, General Merchandise. A. J. Beutler. Prop.
One of the most inclusive stores in La Crosse, is the
one at the above number. For five years it has
been one, of the busiest places in the citv. The
buy and sell everything. The store is well arranged
and stocked with goods in every line of things to
wear, eat and use. Mr. Beutler is an energetic,
managing fellow and has native tact for business.
He is German and naturally a salesman. His goods
Are first-class. his prices right and his service polite.
He has the best part of the German trade of the
cite and a full share of all. He is popular as a
merchant and as a citizen.

A. B. MOLL, Staple and Fancy Groceries, 533
Main street. Situated on the main business street
of the city. in a large, commodious store room, is to
be found the establishment of Mr. A. B. Moll. which he has
been conducting for the past six or seven years, and which
enjoys the reputation of being one of the best stores of its
kind in the city. Mr. Moll is a man of long experience in
this line of work, and he has thoroughly familiarized himself
with the slightest details that will tend to increase the
standing and prominence of an up-to-date grocery. A complete
and well chosen stock of the best staple and fancy
groceries, fresh fruits and vegetables and everything usually
found in a hustling store, is here to be found, and the patronage
enjoyed is sufficient to keep constantly busy three
delivery wagons and drivers and three accommodating, experienced
clerks. This is a large, busy store, and its
proprietor is one of the most popular and well liked citizens
of La Crosse.

Park Store

Page (23)

JOHN GUND BREWING CO. The accompanying cut of
our plant represents one of the most thoroughly equipped and
modern breweries in the world. The plant contains every
convenience necessary to the master-brewer's art, and its
commodious interior is kept so scrupulously clean that it excites
the universal praise of thousands who yearly visit it. It
embraces every requisite of a model and up-to-date brewery,
and the liquid joy imprisoned within the happy staves of oak
attest the excellence of our products. The reader is cordially
invited to inspect our plant and the process exercised in the
manufacture of our celebrated "Peerless" and other brands
of beer.

OTTO GUDENSCHWAGER, 306 South Fourth Street, Bicycles
and Supplies. In this age of rapid transit when so
many business people use a wheel some place to get them repaired
and furnished is a necessity. Many shops claim to do
repairing that know nothing about it. The above is one that
is thorough in every respect as bicycle mechanics. A bicycle
livery is run and all kinds of supplies kept in stock. For four
years this has been the reliable supply house of the city and
its reputation grows stronger as the years pass. Mr. Gudenschwager
is a skillful mechanic and student of his profession.
Anything left with him will have prompt and perfect attention.

JOHN R. HEYSTEK, Wholesale and Retail Wallpaper, 107
Main Street. Mr. Heystek established his present business in
this city four years ago and does a very extensive wholesale
business throughout the country. For many years prior to
opening up this business he was engaged as a traveler for the
largest eastern firms and is familiar with the slightest detail
in connection with the wall paper trade. His long experience
has enabled him to know just what methods are best to pursue
in his own business and he has been rewarded with great
success. Two traveling men are kept busy five months out
of the year supplying the demands of old customers and soliciting
new ones. A carefully chosen and strictly up-to-date
line of wall paper is carried and his customers are always sure
of receiving the latest designs from him. Mr. Heystek is very
well known throughout La Crosse and his many friends take
pleasure in witnessing his rapid advancement in business.

AUGUST MILLER, Manufacturer
of Fine Brooms, 111
South Front Street. In 1882
Mr. August Miller established
his present business and since
that time has been enjoying a
steadily increasing accession of
patronage. He is manufacturer
of fine brooms and whisks
and his reputation for making
a first-class article is well
known. Twenty hands-seventeen
men and tree boys-
are employed, thirteen machines
operated and about fifty
dozen brooms and whisks are
turned out per day. The factory
occupies two floors and
basement of a building 20x100
feet and they ship their goods
to California, Oregon, Washington,
Minnesota, Wisconsin,
Montana, these states being
thoroughly canvassed by four
traveling men. Mr. Miller is the originator of the famous
"Little Daisy," which is the
most popular broom in the
northwest. He is a good business
man, a faithful citizen and
well liked by all who know him.

I. G. LOOMIS, Pianos Organs, Musical Instruments, Etc.,
318 Main Street. As long ago as 1878 Mr. Loomis opened up
this store and success has attended his efforts from the outset.
No concern of its kind in the city can boast of a better
line of goods, lower prices or fairer methods than can he and
only praise can be said in his behalf. His store is well stocked
with a line of high grade pianos, organs and general musical
instruments, sheet music, etc. as well as etchings, engravings,
water colors and autotypes, while a specialty is made of
picture framing. Mr. Loomis has often been heard to remark:
"I am a genuine Yankee and I came from headquarters
down in New York state," and lie displays his nativity
in the excellent business qualifications which he possesses
and in his natural energy and vim, his successful business
career coming as the result of the combination of these
excellent qualities, and his steady application to his work.
He is a citizen of whom to be proud ant has many friends
and patrons.

R. L. KENYON, Upholsterer, 610 Main Street. The citizens
of La Crosse are fortunate in having the upholstery business
of their city in the hands of one so competent as Mr.
Kenyon. He has been in business at this address for three
years and conducts a general business in upholstering doing
neat repairing, packing household goods for shipment, renovating
old mattresses, doing enameling and finishing, and
makes a specialty of manufacturing hair and moss mattresses,
couches and parlor suits to order. Thus one can use his
own pleasure in selecting what is wanted rather than having
to take the ready made articles offered by the furniture dealer,
which mat not appeal to one's individual taste. Mr. Kenyon
is a young man, thoroughly capable in every way and satisfaction
can only result in patronizing him.

H. BAUM, 709 Rose Street, Meats and Sausages. All cities
have a generous share of meat markets hut they are not all
reliable. The above house has been open ten years and has
never been accused of shoddy meats or partiality in dealings.
Mr. Baum is a judge of meats and keeps only the best as his
customers know and appreciate. His refrigerator equipment
is the latest and all meats kept in perfect condition. Sausages
that are genuine goods and game in season is always to be
found there. Deliveries prompt to all points.

ROBT. C. WALLACE, 113 Pearl St., Manufacturer Ground
Feed. One year ago Mr. Wallace began business as successor
to John Ryder and has scored a success from the beginning.
He has all kinds of ground feed, flour, corn meal and graham.
He is a busy, hustling salesman, keeps the best grade of
goods, gives good measure and makes prompt deliveries which
assures success. He is proprietor of Electric Mills which are popularly
known for the excellence of their output. Mr. Wallace is
known in business circles for firm judgment, sound business
methods and accuracy. No man deserves success more than he.

THE PAMPERIN & WIGGENHORN CIGAR CO., Incorporated,
$100,000.00 capital. Officers: Eugene Wiggenhorn,
President; P. C. Wiggenhorn, Vice President and Manager,
W. A. Wiggenhorn, Secretary and Treasurer. Cleanliness
their first consideration at all times. Their product is known
from coast to coast for fine quality and absolute cleanliness.

John Gund Brewing Company
La Crosse, Wis., U.S.A.
The Cleanest Factory in the World

Page (24)

LA CROSSE PLOW CO., Agricultural Implements and Vehicles.
Without a doubt the above intentioned concern is the
largest business corporation in La Crosse, covering as they do
three full blocks, occupying fifteen to twenty buildings and
employing 200 to 250 people. Several of their warehouses are
six stories high and devoted to a complete line of agricultural
implements, gasoline engines and vehicles. The business was
established in 1865 by A. Hirshheimer and incorporated a
number of years ago and has for its officers tile following well
known gentlemen, all of whom are representative business
men: A. .Hirshheimer, President; H. J. Hirshhleimer, Vice
President; Louis C. Hirshheinmer, Secretary, S. T. Hirshheimer,
Treasurer, and A. F. Edgell, Assistant Treasurer.
They have branch houses and district agents at Council
Bluffs, Minneapolis, Milwaukee, Madison, Des Moines, Kansas
City, Wichita, Kas.; San Francisco, Portland, Ore.,
Bloomington, Ill., and cover with their efforts the entire Mississippi
valley and clear to the Pacific coast. Seven traveling
men from this place and an equal number from Minneapolis
are employed and the growth of the business is such that
nearly each year it has been found necessary to erect new
buildings. Their works are thoroughly modern. The turn
out the far famed Defiance Sulky Plow, the Private Disc
Plows, Sunshine Cultivators, etc., and are just putting on the
market the Imperial Disc Seed Drill, which contains many
novel features and which is sure to make it a great success all
over the United States. They are extensive jobbers of miscellaneous
machinery,
buggies, wagons, etc.,
and are exclusive selling
agents for' Northwestern
Cream Separators.
Mr. A. Hirshheimer.
The president
of this enormous concern,
is an influential
citizen of the city.
All the members of
the firm are widely
known as hustling

JAMES' FOUNDRY AND MACHINE
SHOP, Corner of Front and
King Streets. This concern makes
iron and brass castings and especially
railroad castings, and carries on a
general machine shop business, making
a specialty of repairing automobiles
and employs about forty men.
For twenty-five years it was run by
the John James Co. but at present it
is being operated by Mr. Alfred
James.

THE VOUGHT-BERGER COMPANY,
Incorporated, Sumner and
Hagar Streets. Six years ago Mr.
M. I. Vought organized this business
and three years ago it was incorporated
when many of the most prominent
men in the city became interested
and since that time has grown
very rapidly. They make absolutely
everything in the way of telephone
apparatus. They are exclusive makers
of The Pendant Telephone and
The Two Balls Electric Light Adjuster. The
employ a large force of men and sell all over the United
States, their traveling salesmen covering tile northwest principally.
They are contemplating additions to the plant which
will double the capacity and make it one of the strongest
telephone and switchboard manufacturing concerns in the
country. They turn out a quality of goods that is not surpassed
in America, and at prices that are consistent with the
quality of their workmanship and material. Nothing that is
not perfect is allowed to leave their factory for their reputation
and business are based on tile high class of product.

MARTIN BROS. CO., Manufacturers of Workingmen's
Clothing, Second and Main Streets. This company is operating
the business formerly carried on by the Mons Anderson
Co. which was established in this city in 1852, being the manufacture
of the celebrated '"Lion
Brand" Gateway City Garmelts,
which is, without doubt,
one of the best known and
popular brands of workingmen's
clothing on the market
today. Their high standard of
excellence is the result of over
fifty ears of incessant labor,
and is maintained by the exercise
of the most painstaking
care in every detail of their
manufacture. The products
made include cottonade, cassimere
and worsted pants, negligee
and work shirts, overalls
and jackets, duck and mackinaw
coats, in addition to
which they carry a complete
stock of Men's Furnishing
Goods, including such lines as
underwear, hosiery, sweaters,
etc. The territory covered by
the representatives of the company
comprises five states,
helping to establish the prestige
of this city as a mercantile point, while in the neighborhood
of one hundred hands are given employment the year round.
The officers of the company are: L. H. Martin. President:
E. K. Tarbell. of Winona, Vice President; C. E-. .Martin. Secretary;
Edward Martin, Treasurer; and the above and C. M.
Morse, of Winona, comprise the directory. They are all gentlemen
of high business and social standing ill their communities,
an have done much toward advancing the manufacturing
interests of the city. a fact which is highly appreciated
by our people.

La Crosse Plow Company
Vought-Berger Company
Foundry and Machine Shops of Alfred James
Store Building
Martin Brothers
Factory Building

Page (25)

THE MECCA, 109 North Fourth street, Gilbertson & Koch,
Proprietors. For four years La Crosse has hail the bar well
represented in the above firm, by all that is attractive and
best in the Cafe line. Nothing in the city surpasses "The
Mecca" for elegance and genuineness throughout. The bar
is elaborate and artistic, the attendants courteous and expert
in mixing the newest
and best concoctions
nothing
but the world renowned
brands of
liquors being handled.
Bonded
Sherwood and
Bond & Lillard
whiskeys, wines
from Oriental wine
presses and beer
of the standard
brews, are the distinctive
features of
The Mecca. They
are genial hosts,
skillful managers,
and thorough business
men. They
have the finest imported and domestic cigars and tobacco
for guests and the latest sporting news always ready.

LINKER BROS., Barber Shop and Bath Rooms, 328 Main
street. This magnificent place was established in this city
a good many years ago, and is certainly unexcelled by any
similar establishment in the Northwest. Its proprietors have
fully demonstrated their superior knowledge of their trade in
the operation and fitting up of this elegant parlor. Ten
chairs are presided over by the most expert banners, and the
work done is the very best that it is possible to do. The
Linker Bros. also conduct a strictly first-class bath in connection,
wherein Turkish. Russian, Electric, Tar Vapor, Salt,
Shower and Needle Spray Baths can be indulged in for the
reasonable rate of 75 cents each, while plain baths are 25
cents each. These bath rooms are perfectly ventilated and
only filtered water is used. Prompt service, not only in being
waited upon is afforded, but also quick change is made by a
lady cashier. The Linker Bros. are enterprising citizens and
are popular among all classes.

MARINE CREDIT CLOTHING CO., 31X Main street, D. S.
Marks, Manager. This is one of thirty-eight branch stores
of the Marine Credit Clothing Co., w1hich has its principal
offices and factory at Rochester, N. Y. This branch was established
one year ago, and is already doing an enormous
business. They are head to foot outfitters for men, women
and children and the low prices of their garments and the
easy weekly payments on which they are sold, has made it
possible for many of the people of La Crosse to dress neatly
and well, where it would have been impossible if cash had
been exacted from them. They have four clerks who cheerfully
and politely wait on the trade, deeming it no trouble to
show their goods. Their garments are strictly up-to-date and
of good quality and for a very small weekly payment, one
can dress well at all times by patronizing this house. Mr.
Marks has been connected with the firm for the past 13 years.

MRS. LOUISA B. SOELL, Manufacturer of Hair Goods,
Hair Jewelry, etc., 419 Main street. A valuable and necessary
business house of La Crosse, especially to the weaker
sex, is that conducted by Mrs. Louisa B. Soell, which for 22
years has been headquarters for fine hair goods, hair jewelry,
etc. The finest goods in these lines are manufactured, the
services of two able assistants being necessary to enable Mrs.
Soell to meet the large demand for her goods. In addition
to this, Mrs. Soell handles a large line of ladies' furnishing
goods, fancy goods, embroideries, tine yarns, etc. She is a
woman endowed with exceptional business qualifications and
is also very well known in the social circles of the city. Her
pleasing manner has won for her 1many, patrons and friends
throughout the city.

THE ROYAL, Candies, Fruits and Cigars, corner Third
and Main street. This store enjoys the reputation of being
one of the neatest and most strictly up to-date candy stores
in the Northwest. Their line is especially well chosen and
every detail of their trade is carefully attended to in that
painstaking wavy which is a guarantee of success. Fruits in
season are always to be found here, while their stock of
cigars is unsurpassed for variety and quality. Messrs. C. E.
Santrizos and G. Hadreas are the hustling proprietors of this
establishment, they having been located in this city for four
years. Both are experts in their chosen vocation and are
meeting with continued success at every turn. They are
business men of ability who overlook no point to give their
customers the very best service.

MILLER BROS., Morticians, 320 Main
street, both phones 286. The undertaking
business of Miller Bros. was established
ten ears ago, and they now occupy and
position second to none in this particular
field. Messrs. John A. and A. J. Miller
compose this firm, both being practical and
experienced men. They have two of the
best undertaker's ambulances in the state,
and are equipped with everything necessary
to carry on their business in a way
highly satisfactory to all who patronize
them. This is their native city and they
have reason to be thankful for the success
they have attained, a success which has been watched with
interest by their hosts of friends.

SERVIS TAILORING AND FURNISHING GOODS CO.,
326 Main street. The above concern was established in this
city forty years ago, and has recently come under its present
management, Mr. Charles T. Servis being its President and
Treasurer. This is a stock company and it has already proven
to be a great success. The principal branch of business engaged
in is fine tailoring, no more artistically cut and made
clothing being turned out in the state than leaves the hands
of the able employees of this company. They also engage
in a general clothing and men's furnishing business, the
famous Dunlap & Co. hats being samples of the high quality
of goods carried. Mr. Servis is a popular and highly regarded
business man.

TILLMAN BROS., 114-116 South Fourth street, Furniture.
Among the furniture dealers of La Crosse, Tillman Bros.
stand pre-eminent for reliability and genuine worth. They
ship goods to every state in the union and do an extensive
local trade. They have tie latest novelties in furniture, and
introduce the newest ideas in house furnishing as the seasons
pass. They occupy two large rooms, which are full to the
utmost, without being crowded. The arrangement of every
part of the house is perfect and displays the goods to splendid
advantage. They have the handsomest undertaking rooms
in the city, with all the appointments for embalming and
funeral directing. Their line of caskets is artistic and beautiful.
Messrs. Walter and Herman Tillman are both men of
rare executive ability and have the energy to push to successful
issue any undertaking. Their success has been the just
reward of honorable and earnest effort.

THE LA CROSSE FOUNDRY AND MACHINE SHOPS,
116 Jay street. John Torrance & Son, Proprietors. Among
the many enterprises of La Crosse which has gained the very
highest reputation in its special line of industry by the excellence
and reliability of its work, is the La Crosse Foundry and
Machine Shops. The plant is splendidly equipped with the
latest improved steam power machinery, and regular employment
given to a large force of skilled mechanics. They
make machinery castings, steel beams, architectural iron
work of all kinds, making a specialty of building work. The
offices are beautifully furnished and finished in natural wood,
with convenient and expensive fixtures. Mr. Torlance is an
expert foundry man and practical, systematic business manager,
leaving nothing undone that will assure success.
Orders have his personal attention and are promptly filled.
He is rated high in business circles of La Crosse.

The Mecca
The Royal
Burns Fruit House
La Crosse, Wis.

Page (26)

EDWARDS-WOOD CO., Dealers in Stocks, Grail and Provisions, 302-304 McMillan
Building. This is an immense incorporated concern with main office in St. Paul, Minn.
This company has about three hundred branch offices throughout the country, the important
branch on this city, which was established on Nov. 15th last, being under the management
of Mr. L. A. Aiken. This branch controls the offices at Viroqua and Westby and two
assistants are necessary for the prompt handling of their work. They are dealers instocks,
grain and provisions and do business on an enormous scale, the La Crosse office turning in
its full share of work. Mr. Aiken is an energetic and wide awake business
man and is an able manager for the important position he occupies, affording
his employers perfect satisfaction. He is a good citizen as well as a
prominent social leader.

LARSON BROS. & CO., Manufacturers of Boxes all Crates. 1523 Rose St.
Olaf Larson, Ed. Larson, Andrew Peterson and Olaf Hellerud, proprietors.
This industry was begun about two years ago and has proven to be one of
the profitable ventures of the city. They have recently moved to their present
quarters where they have more room and can enlarge their work. They
make a high grade of boxes, employing a large force of helpers which is a
benefit to the town. Their goods give satisfaction and their orders are
promptly filled which is the requisite to success. The men at the helm are
well known in La Crosse for all that is honorable in business dealings and
whose integrity is unquestioned.

J. L. ERICKSON, Proprietor "Monitor Brewery," 210 Mill Street. This
business has been in operation since 1887 and has made a record for excellence
of products that is enviable. They turn out strictly pure malt drinks,
the famous Monitor Lager Beer which has made a name for itself that will
abide when this generation has passed. Mr. Erickson is thorough in all details
of brewing and has many original ideas that are valuable. Nothing in
the northwest surpasses his products for purity and flavor. They are favorite
home beverages.

A. F. ANDERSON, 135 South Fourth Street, Shoes and Rubber Goods
Shoes are a necessity to the modern American, hence we must have shoe
stores. La Crosse has feet to shoe and places to buy shoes, none of which is
superior to the stock of A. F. Anderson. He has been handling shoes and
rubbers for six years and knows the art of buying the best at bottom prices
and selling at prices low as the lowest. He is a judge of leather and keeps only good brands
in his stock. Any kind of feet can be fitted to any style of shoes at his place. lie has a tine
line of rubbers made to fit the various styles of shoes. Buy your shoes and rubbers of him
and they will fit. Mr. Anderson is a thorough business man and generous citizen.

J. D. BICKEL PRODUCE CO., 115 Pearl Street, Butter and Eggs. This is one of the extensive
business concerns of La Crosse that has reached the prominent mark ill three years.
They were incorporated in 1901 and have done business on a large scale from the first They
handle butter, eggs and cheese in car load lots, their sales extending over a vast territory.
The best grade of creamery butter is put up in any style to suit the, buyer, eggs are packed
in the best known shipping arrangements and everything shipped in good condition. Their
goods have won the name of excellent and hold it deservedly. They give employment to a
number of citizens. They have high commercial rating and are one of the secure establishments
of the city. They have their main offices at McGregor, Iowa, and branch office at
Mason City, Iowa. Mr. Bickel has been in the produce business all his life and is master of
the details.

T. O. BEUTLER, 707 Rose Street. Grocer. January 1st this business was transferred from
Hirsch & Beese to its present proprietor who is making it one of the busiest places in town.
It is stocked with all that is included in a first-class grocery and is conducted on strictly upright
principles. Mr. Beutler is an energetic, conservative, busy man and has the best of
system in all his business. His delivery is prompt, all parts f the city and his patronage
increasing everyday. Call and see him if you want a fair deal.

MORSE SCHOOL OF TELEGRAPHY, A. H. Keiser, Manager, Third and Pearl Streets.
The Morse School of Telegraphy was funded nineteen years ago by J. H. Shulkey and has
been remarkably successful from the first, filling a long felt want in the domain of railroad
and commercial telegraphy. The advantages and chances of promotion offered the student
of telegraphy has caused many to take up its study. Mr. Keiser has had years of practical
railroad experience and is amply well qualified to instruct the beginners as well as the more
advanced pupils. By his system the student not only learns to, read perfect Morse but is
also taught to read the various styles of Morse which the practical telegrapher meets with in
actual service. The school has all the appliance, that go to make up the modern school,
such as miniature railroad, swith signals. etc. They have a competent corps of instructors
and are amply prepared to care for all that enroll.

Driveway-Pettibone Park
In the Woods

Page (27)

Views in and about Pettibone Park

Page (28)

ADVANCE BEDDING CO., 109 South Front Street. While
comparatively a new concern in the business development of
the city the Advance Bedding Co. is one of its most thriving
concerns. They manufacture woven wire springs, box springs,
cots, cribs, mattresses, pillows and in fact everything that
may properly he classed in their line. They make a specialty
of furnishing hotels and have recently furnished some very
large ones, including the "Stoddard" of La Crosse, and the
"Frederick" of St. Paul. The works of this company moved
here from Milwaukee and employs about thirty expert workmen.
All work is guaranteed to be fully up to what is
claimed for it and prompt delivery can le given to their many
customers. The personnel of tile officers of this company is
enough to inspire confidence in their efforts, being as follows:
W. F. Hurtgen, President, E. A. Williams, Vice President,
And H. Vandenberg, Secretary and
Treasurer. G. Dollert, the superintendent,
has been connected as superintendent
for fifteen years with one of the largest
bedding concerns in the northwest.
The able manner in which they have
conducted their business has caused
their concern to grow to such proportions
that their quarters are already
proving too small and they are on
templating building a new plant in tile
spring which will materially increase
their output.

M. FUNK BOILER WORKS CO.,
corner Front and King Streets. This is
one of the representative creative industries
of La Crosse and one that is of
inestimable worth to the city. They
were established in 1865 and incorporated
in 1887. They manufacture all kinds
of steam boilers, boiler castings, tanks,
feed water heaters, furnaces and do
structural, plate and steel work of every
description. Their works are equipped
with modern machinery and experienced
skilled workmen only employed. They
furnish a vast territory with their various
lines and give employment to a large
corps of men. They are dealers in a
high grade tire brick and tire clay that
is much in favor with builders and contractors.
The officers of the company
are M. Funk, President; Wm. F. Funk,
Secretary. No men in the state are better
known for wise judgment in business
matters.

JAMESSON & BOIE, 201-203 South
Fifth Street, Practical Plumbers. Five
months ago Albert G. Jamesson and Edward A. Boie began
business at tile above address as successors to Jas. A. Trane
Plumbing Co. This house has been one of the busy concerns
of La Crosse for many years and the new proprietors have
assurance of success from the beginning. They are both
scientific and practical plumbers of long experience and know
all the improved methods of sanitary plumbing. They have
been known individually in the business and many public
buildings of prominence in and out of the city show
specimens of their skill. Contracts of any magnitude are
promptly executed and work guaranteed. Steam heating
and hot water adjustment given special attention.
La Crosse has no more promising enterprise than this in
her midst.

LA CROSSE MONUMENTAL WORKS, 427-42:9 Jay Street.
The above firm has been established a little less than two
years and have already risen to prominence in their line.
They do granite and marble work of all kinds, employing a
large force of expert workmen continually. They have many
specimens of original designing that are not surpassed for
beauty and artistic outline. The members of the firm are
P. A. Benrud, J. C. Frantesl, E. J. Stein and J. A. Gardner
all of whom are well known to La Crosse citizens. They are
men of unquestionable business integrity and sound principles
and will be content with nothing less than the best in
any undertaking. Their facilities for rapid work gives
them the advantage in prices which they will gladly furnish
on request.

WESTBY BROTHERS, "The New Clothiers," 115-117 S.
Fourth Street. Through the change and progress of years a
city is built little by little. Among the additions of 1904 none
is more worthy of mention than the "New Clothiers" that
are open for business at the above address. Messrs. Westby
are practical and experienced clothiers and know all the
turns in fashion and fad as the seasons come and go. They
have a beautiful display of clothing, including plain and
fancy wear, and offer them at bottom prices. Their stock is
brand new and up to the hour in style and quality. Fancy
and plain dressers can find what they want at prices to suit.
A successful future is assured to Westby Bros. because they
are men of business worth and energy.

BOSTON GROCERY HOUSE, 733 Rose St., August Anderson,
Proprietor; O. R. Julesburg, buyer. For eight years Mr.
Anderson and Mr. Julesburg have been conducting a first-class
grocery and are recognized as the leading grocers of the
north side. They have everything that a well ordered grocery
stock implies, fresh vegetables and fruits in season and a
full line of flour, feed and have. Their goods are strictly first-class
and fresh. Mr. Julesburg is a careful buyer and allows
no stale goods to accumulate. In all public matters they are
liberal and generous. All orders are promptly delivered to
any part of the city.

ANDERSON CARPET CO., 220 Main
Street. This is one of the foremost representative
mercantile establishments of
La Crosse. The business was inaugurated
in 1885 since which time they have
handled great quantities of carpets, oil
cloth, matting, shades, upholstery goods
tapestries, curtains. etc. at the lowest
prices at which these goods can be offered
and at the same time give a high
grade article. The active management
of the business rests with Mr. Marcus
Anderson, who is a native of Norway.
He came here in a1858 and is one if the
strongest business men of the city.

H. A. STONEBREAKER, 612 Main
Street. Baker and Ice Cream Manufacturer.
Nothing in this advanced age is
more in demand than a well conducted
bakery. Bread is the staff of life if it is
good and the bane of life if it is bad.
The above house has been along the
best bakeries of the city for two years.
They make ice cream that has no superior
for richness and flavor and their
bread is the best that can be had any
where Mr. Stonebreaker is a baker of
rare ability and uses nothing but the
purest materials in all his work. They
do an extensive city trade and furnish
bread to many large institutions. All
orders promptly delivered.

GEO. E. MARINER, Pharmacist, 425 Main Street. A
neat, attractive and well conducted pharmacy is that conducted
by Mr. Geo. E. Mariner which he opened up in this
city sixteen years ago. An excellent line of pure drugs and
druggists' sundries is displayed to good advantage and the
customers of the store know that they can fully rely on the
medicines purchased here. Mr. Mariner is a pharmacist of
exceptional ability and is noted for his accuracy and care in
compounding prescriptions. A retail business is engaged in
and Mr. Mariner fully deserves the excellent patronage which
he enjoys.

ALONG THE RIVER

Page (29)

FETTER-BAKER-NIEBUHR CO., N. E. corner Fifth
and Jay streets, Plumbing. The above firm has been organized
four years. The business has been established fifteen
years, and is one of the leading houses of the kind in the
city. They do sanitary plumbing of highest caste, hot water
and steam heat adjustments, sewer and water works
construction. Their extensive business is the rightful
reward of high grade work, honorable and
honest work. The latest scientific methods in all
adjustments are adopted and many original ideas
installed. They carry a full stock of goods so no
delay may occur in emergency cases. Their superior
workmanship is the subject of favorable comment.
Many of the best buildings of the city and surrounding
territory show specimens of their work.
The firm members are men of unquestioned business
standing and loyal citizens.

WILSON & ROBERTSON, 318 State street, Livery
Stable. For all that is best and choicest in fine
livery and all that is up-to-date in livery service,
nothing surpasses Wilson & Robertson. They have
fancy rigs and turnouts of every description, horses
that are groomed to a tine finish and trained to the
bit, drivers that are reliable and all that a modern
livery can encompass. Their barn is large and complete
in every appointment, furnishing best of
accommodations to boarding horses. Ladies' horses
are given special care, gentle and reliable ones
always ready. Messrs. Wilson & Robertson are
practical horsemen, and know the fine points in
horseflesh, as well as the business points in management
of affairs. They are the popular liverymen
of the city for tony turnouts.

CITY TILE AND CEMENT CO., 801 Mill street,
L. M. Goddard & C. W. Johnson. This extensive
industry has been in operation for three years and
has made itself felt as a commercial enterprise.
They do all kinds of cement work and everything in
the concrete line, as well as the sale of large quantities
of cement at wholesale and retail, and tile in
carload lots. Their work is seen in many public
places in La Crosse and surrounding country and is
given the praise in every instance. They use nothing
but high grade material and guarantee their work
to be genuine. The excellence of work (lone is their
best advertisement. Messrs. Goddard & Johnson
are men of experience in the handling of cement
and students of the science of handling it well.
They have branch works at Sparta, and keep about
twenty and four teams employed. Mr. Goddard
has been a resident of La Crosse since 1857.

MURPHY-HARRISON CO., Merchandise Brokers,
125 North Front street. This company was incorporated
three years ago with Mr. J. H. Murphy as
President, Mr. H. H. Harrison as Vice President,
and Mr. A. A. Bentley as Treasurer and Manager.
Everything pertaining to a general merchandise
brokerage business is handled, the company being
manufacturers agents and selling direct to jobbers.

MRS. A. GUILLAUME, Florist, 501 Main street. For nine
years Mrs. Guillaume has contributed her share to the business
interests of this city and to the beautifying of every
social function. by furnishing choice cut flowers, palms, etc.,
of the highest grade. Wedding decorations and funeral designs
are a specialty, her work being of the highest order
and artistic in every sense of the word. A call on either
phone, New, No. 501, Old, No. 6944, will insure any want in
this line being promptly attended to, and at prices as low as
can le made consistent with first-class flowers. Mrs. Guillaume
is held in high esteem by all who know her.

LAVAKE'S GROCERY HOUSE, 504-506 Main street. The
Grocery business is well represented in La Crosse by Thos. A.
Lavakte who has recently begun business its successor to A.
M. Watson. A large double store is stocked with all that
goes to make up a well ordered grocery, the departments
embracing heavy groceries and green goods, fruit,
etc. This store has a prestige that ranks it with the
best in character of goods, well regulated prices and
good measure. Mr. Lavake has a store on the North
Side which is among the best in that district. He
is a pushing, energetic business man who is satisfied
with nothing less than success. One of the best
ordered deliveries in the city makes his house popular.

THE AMERICAN SAVING STAMP CO., 218
Main street, Mrs. A. E. Harrington, Manager. The
premium stamp industry is one of the most popular
and deserving innovations of the present time, it
being a fair and honest proposition whereby three
different parties are benefited , namely the stamp
company, the merchant and the retail purchaser.
One of the leading companies of this kind is the
American Saving Stamp Co. whose headquarters
are located at No. 21N Mai street, and which has
branch stores in over three hundred towns and cities
throughout the country. This company was established
a year and at half ago, and is under the able
management of Mrs. A. E. Harrington, who is an
excellent example of the oft repeated fact that a
woman is quite as able to manage the affairs of a
business house as a man. The Company is a
thoroughly reliable corporation, and the redemption
of its stamps is guaranteed by a gold bond of
fifty thousand dollars.

THE PEARL SALOON, 112 Pearl street, Jno.
Gramling, Proprietor. Mr. Gramling is one of the
men who knows how to make a good drink in all
kinds of liquor, and do it to suit the taste of any
one who may call. He is not surpassed in La Crosse
for mixing and dispensing plain and substantial
beverages. His bar is neat and has a good class of
patrons. The old mellow whiskeys and fine old
wines that he serves makes the spirits light and the
hour a pleasure. The name of the place is an index
to what is inside. It is indeed a "Pearl" on
Pearl street. Call and see.

THE LA CROSSE SUIT HOSPITAL, C. 11. Klein,
Proprietor, 521 Main street. Two and one-half
years ago Mr. Klein established this up-to-date
tailoring house at No. 114 N. Fifth street, and recently
removed to his present commodious quarters
at No. 521 Main street. His house is strictly up-to-date
and he has employed many original methods in
his work, among them being a special club plan. This
club is composed of 40 members, each one of whom
pay 50 cents per month amounting to $20 in all, and
each month a member gets a suit by lot. This has
proved a very interesting and attractive proposition,
and some of the best citizens of the city are members
of the club. Strictly up-to-date garments in style,
quality and lit are furnished and perfect satisfaction
is assured. Mr. Klein also makes a specialty of
pressing gentlemen's garments, his well known accommodation
tickets being in the possession of a large number
of gentlemen throughout the city.

Scene Near La Crosse

Page (30)

UNION SALOO, 120 South Fourth street, F. W. Miller,
Proprietor. Nothing in a city is more noticeable than the
character of its pleasure resorts. This is one of the popular
places of La Crosse and will soon be one of the prettiest.
New furnishings and decorations are being done, which will
make it a marvel of beauty and entrancing to see. Mr. Miller
is a judge of all that is best in the line of drinks and has
only the choicest of everything in his stock. Mixed drinks of
fancy caste are a familiar science with him and he knows
the art of making everyone happy who enters his doors. The
refined element of Fourth street make his place a common
resort for a pleasant hour. Mr. Miller is master of the business
and has made friends of his many patrons that will not
forget his jovial spirit.

BANNER BOWLING ALLEYS, Frank G. Roth, Manager,
507 Main street; No sport is more healthful and entertaining
than that of bowling, and a strictly modern and up-to-date
place in which the people of La Crosse may indulge in this
pleasure is that conducted by Mr. Frank G. Roth, Manager
for the Banner Bowling Association. Four new Brunswick&
Balke Collender Co's A-1 up-to-date Continuous Alleys are
installed, and the very best people patronize the place. It
was established last fall and is doing a nice business. The
place is clean, neat, well lighted with Perfection shades, is in
a good location, and these features go far toward making it
a success. Fine imported and domestic cigars and tobacco
are kept, besides an assortment of pipes and smokers' articles,
and it is an ideal place in which to enjoy the passing hour.

THE DALEY HOUSE, Thos. Daley, Proprietor, 619 North
Third street. Among the numerous boarding houses of La
Crosse, this one is popular for its cheap rates and good fare.
They have comfortable rooms and first-class service at rates
that cannot be secured at any other house in the city. Mr.
Daley is a manager of boarding house affairs and knows
just how to make a success of it. He is a business man of
conservative caste and makes the best of all conditions. Call
at his place for a comfortable home at small cost.

T. R. WITCRAFT, 107 North Third street, Tonsorial
Parlors. One and a half years ago Mr. Witcraft succeeded
W. H. Webb at the above address, and has run the business
on an elevated plane. He is a tonsorial artist of high degree,
has every appointment for shampooing and scalp treatment,
splendid bath equipments, and .all that the profession demands
to make it complete. His assistants are all practical
operators with steady hand and easy touch, no injurious cosmetics
used, and only the purest brands of soap. Mr.
Witcraft is worthy of the praise he has, and will be more
popular as he is better known.

CHARLES L. WEIS, Books, Stationery, Watches, etc.,
509 Main street. The subject of this sketch has been in his
present occupation for about eight years, and has gained a
reputation for high grade goods and reasonable prices. He
carries an extensive line of books, stationery, sporting goods,
bicycles, watches and clocks and does repairing of all kinds
of jewelry, the finest work being done accurately and
promptly. A competent clerk assists him in his work, and
a large and increasing trade is enjoyed.

LODGING HOUSE, 114 N. Second street, A. Mentis, Proprietor.
Mr. Mentis has been a resident of La Crosse all his
life and is well known to the business world. He has been
in the present business location two years, and has established
a permanent reputation for keeping a first-class house.
He has well furnished, well ventilated rooms and at price
that all can appreciate. Rooms are 25 and 50 cents, with all
accommodations necessary for comfortable living. His
location is central for business people and his patronage
liberal.

O. M. MUETZE, Jeweler, Watchmaker and Engraver, 215
South Third street. This is one of the oldest houses here
identified with the jewelry trade, Mr. Muetze having established
the business twenty years ago. He carries a select
stock of watches and jewelry and makes a specialty of
watchmaking and fine engraving, his work in this line being
the best that can be done and his prices being as low as some
charge for poor work. Mr. Muetze was born in the Old
Country but has lived in this country for many years, and he
has many friends and patrons throughout La Crosse.

FRANK BIRKINEDER, 428 Charles street, Contractor
Mr. Birkneder has been one of the prominent contractor
and builders in La Crosse for twenty-one years and has built
well his own reputation. He is master of the builders' art
and contractor of reliable and praiseworthy character. He
makes a specialty of dwellings and fancy barns, which are
dotted all over the town as monuments to his handiwork.
His work is substantial and nothing but good material used
His bids are fair and his service prompt. Mr. Birkneder was
raised in Milwaukee and takes native pride in the "Badger"
state, supporting heartily all that is for public good. No
man in La Crosse stands higher in the estimation of the
public than he.

MOORE'S HAND LANDRY, 304 South Fourth street.
With the busy rush of the age and the crowded condition of
the steam laundry, it is scarcely possible to get first-class hand
laundry done. This is one of the best hand laundries in
La Crosse and has all the patronage it can handle. They, do
the usual lines of laundry without the wear and tear of machinery
and the use of injurious chemicals that are ruinous to
color and texture. They have a special price for orders that are
carried and called for, regular prices for goods delivered. Their
work is superior and gives satisfaction to a large patronage.
Call and leave your bundle and you will find it all right when
you return.

A. WITZKE, Gateway City Steam Dye Works, 106 Main
street. The citizens of this city appreciate the good work
done by Mr. A. Witzke in his capacity as steam cleaner, for
by his efforts, during the 18 years he has been in this business
in this city, many seemingly worthless garments have been
made to look almost as good as new. He has a special dry
cleaning process for ladies' and gentlemen's garments and
makes a specialty of calling for and delivering promptly all
goods entrusted to his care. He also does extensive tailoring
for ladies and gentlemen. Phone 492 when in need of any
work of this nature, and leave the rest to Mr. Witzke. He
guarantees satisfaction.

Page (31)

SPICER & BUSCHMAN, PRINTERS
LA CROSSE, WISCONSIN