LaCrosse, Wisconsin: The Gateway City: A City of Great Enterprises, Wholesale and Manufacturing, Agricultural Resources Unsurpassed. La Crosse, Wis.: Spicer & Buschman, 1904?

Special Collections Wisconsiana F589.L135 L32

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LA CROSSE
of To-day

LA CROSSE WISCONSIN

THE GATEWAY CITY. A CITY OF GREAT
ENTERPRISES-WHOLESALE AND MANUFACTURING.
AGRICULTURAL RESCOURCES UNSURPASSED

"Man is greater than condition,
And where man himself bestows,
He creates and gives completion
To the crudeness nature shows."

LITTLE more than half a century a go the barren
sand belt which lay at the foot of the Wisconsin
bluffs, was the quiet strolling ground of
the thirsty deer, where the prairie flower
bloomed to blush unseen except by the native red
man who claimed the forests as his own. The ever
alert and aggressive American, in his search for the
best, and a native pride in the development of his
country, saw the advantage of the location and
pitched his tents for commercial ventures. The
great broad-bosomed Mississippi flowed steadily by,
offering transportation and power unlimited for the
market and manufacture of virgin mines of wealth
in close proximity. Soon the woodsman's ax was
heard, human skill was busy and La Crosse became
an attractive point. Soon the great railroads heard
the call and reached their arms out to this swelling
prairie land and linked it to the commercial wheels
of the world east and west. Nothing succeeds like
success. The ever restless, moving tide of humanity
caught the echo of the falling trees and faced toward
the scene of action. Soon La Crosse became a lumber
center and, essentially, the commercial gateway
of the Wisconsin valley. Other industries were established
and in less than a generation the sandy
plain became a veritable garden spot of beauty and
a bubbling, bustling city. The streets were surveyed
with an eye to symmetry and comfortable space.
Trees were thickly set and have grown with industrial
interests until today La Crosse stands beautiful
and busy. a full blown flower of the Mississippi valley,
shedding her fragrance over the entire North-west.
Pioneers have lived to see the reward of their
efforts and have undaunted faith in the future of La
Crosse. As the forests began to sink into distance
and the lumber interests to wane, attention was
turned to the development of other and more permanent
industries. The cleared timber lands are found
richly productive in agricultural products, yielding
readily to the touch of thrift and industry: manufacturing
and creative concerns dot the banks of the
river and furnish employment to I nearly ten thousand
individuals the year round. Every year has shown
an increase ill labor employed and additions plants
already established. Demand( for labor being constant
and salaries assured. accounts for the large
number of laborers owning their own homes. The
building and loan companies encourage this by giving
liberal terms and advantages. thus cementing the interests
of employer and employer and making labor
more reliable.

Through the formative period the treacherous
boom has been strenuously avoided. The growth
has been steady and substantial. Personal greed for
gain has not characterized the efforts of the promoters
but a buoyant spirit of public pride has prevailed.

RIVER FRONT FROM PETTIBONE PARK. Photo by G. E. Robertson, Boston Art Gallery Co.

Page (3)

Early in the upbuildings the Board of Trade was
organized and has been a mighty power in balancing
and forwarding every progressive movement. Today
La Crosse has over thirty miles of brick or macadamized
streets, the best system of waterworks in the
Northwest, over fifty miles of water mains and more
than fifteen miles of electric railway.
All this is the result of
but a few years and each achievement
adds strength to the chain.
With the favoring forces about her,
the accumulated wealth of fifty
years, and immeasurable energy of
a population approaching thirty-five
thousand, why should not La
Crosse measure strength with the
great municipalities of the Northwest?
Students of governmental
conditions and American strides
have only to glance into the future
to see that the Mississippi river
will, in the near future, be the great
outlet to Southern high seas, and
will convey the commerce of the
North to the Orient by way of the
Panama canal. La Crosse will be
the center of operations for the
Wisconsin valley and the gateway
for the great Northern states.

Bordered on the one side by the
river and the Minnesota bluffs and
on the east by the towering Wisconsin
bluffs, from the summit of
which is one of the most entrancing
views in the world, La Crosse
is picturesque and beautiful. Nature
in every direction and through
the city proper is susceptible of
the most varied and lavish ingenuity
of man and shows the master-hand
of art in many public places.
The entrance to the cemetery is
unsurpassed for beauty of design
and exquisite taste in landscape
gardening. Pettibone Park, a spot
which seems fashioned for a pleasure
resort, is being transformed
into a veritable fairyland as fast as
man and nature can work out their
cooperative plans.

La Crosse promoters are awake
to the fact that the twentieth century
is to be one of perfecting trend
and cultivation of the beautiful.
Thousands of dollars have been and will be spent in
the beautifying and acquiring of public pleasure
grounds which will make La Crosse the ideal home
city of the central west. The fame of La Crosse as
a city of homes has reached the borders of the Union
already and even beyond. School facilities are
abreast of every advance
movement, there being,
perhaps, a larger number
of school buildings
than in any other city of
proportionate size in the state; private schools and
industrial institutions, which have wide reputation
and in which the higher arts and sciences are accomplished
to a high degree. The evidence of superior
intellectual training is seen in the literary trend of
the populace through the hearty support of a magnificent
library in which over
twenty thousand volumes of
choice literature are found. The
building is perfect in plan and
construction and a delightful
resort for the lovers of the true
and beautiful in literature.

Churches representing almost
every denomination furnish open
doors for citizens and visitors
of every temperament and faith.
Many of these are models of
modern architecture and the
perfection of artistic taste in
furnishings and ritualistic appointments.
The moral and religious
status of the citizenship
as evidenced by the royal support
of these various churches
and their tributary institutions
of charity and mercy, and confirmed
by the fact that fewer arrests
are recorded on police registers
than in almost any other city
on the banks of the Mississippi,
and a large majority of these are
passing thieves or driftwood and
not residents.

The social life is conspicuously free
from "caste," except to a dignified
degree, and attractively permeated
with a wholesome freedom which
makes the stranger feel that "one
touch of nature makes the whole
world kin." Fraternal orders are encouraged
and supported by the best element
where the "brotherhood of man" is truly
felt and the welfare of each considered.
The rational and rightminded forethought
of these fraternities is prominent in the
regulations of the La Crosse Club, which
forbids any member to offer or accept a
treat at the club sideboard. This is a safe-
guard against dangerous courtesies which is scarcely
paralleled in the history of social organizations.

The climate of La Crosse is exceptionally fine for
several reasons. Shielded by the Minnesota bluffs
on the west and sheltered by the cliffs on the east,

St. Josephs Cathedral
German M.E. Church
1st Congregational Church
Christ Church

Page (4)

is protected from the cyclones and rigid blizzards
which sweep the Northwest, while the current and
breezes from tile river temper the summer's suns and
make the nights invigorating. The sandy soil absorbs
the moisture and makes the air pure and dry
thus overcoming, the feature of dampness which characterizes
so many river points. The sanitary regulations
of the city are relentlessly enforced and the
conditions of private and public
property closely watched, giving
no chance for infections or contagions
from uncleanliness. The
sewerage of the city is thorough
and her water supply abundant.
At convenient corners throughout
the city a continual flow of pure
artesian water is provided through
fountains that are sealed and protected
from infection in any way.
Truly there is no city in the great
expanse of the Mississippi valley
which offers as much to home-seekers
or business prospectors as
La Crosse. The wealth of iron ore
and other minerals that await development
offer incalculable opportunities
to men of industry and
capital. Standing, upon the point
of the sheltering and fatherly old
"Grand Dad Bluff" and looking out
to the hills in the blue distance
and down on the mineral beds and
fertile valley, the timbered ridges
stretching far behind, one cannot
measure the possibilities for commercial
endeavors. For stretch of
vision and natural beauty this scene
rivals the most engaging views on
the globe. The precipitous, winding
pathways up the bluff is hedged
with cozy nooks and resting stations
where the grapevines swing
and wildwood flowers awaken the
noblest sentiments of the soul and
lifts the mind to lofty thoughts.
Such a restful retreat from the
busy marts of life is not the fortune
of every city. Lovers of the
water call launch their boats on
the dappled river, silent and deep,
and drift to some secluded nook
where the turtle and tile willow
keep silent watch and the waving
grasses only tell the ebb and flow
of the stream. Lovers of robust sports find the golf
links and ball grounds replete with all the game demands.

La Crosse is, by virtue of surroundings, a convention
center. This being evident, the executive bodies
and public spirited citizens have expended hundreds
of thousands in the erection of halls and hotels which
are now sufficient to accommodate any assembly of
national, state or local nature.
The Hotel Stoddard, which was
opened in June, 1904, is one of the finest hostelries
in the state. Other hotels of magnitude have recently
been improved and enlarged, giving La Crosse
the championship for transient accommodations.

La Crosse is necessarily a distributing point which
is forcing attention to the need of commodious office
buildings. Several are projected and some in process
of erection that will vie with any in the land for
architectural design and finish. Electric
railways are being built to neighboring
towns which will add largely to
general traffic. Eight railroads enter
nearly 800,000 tons of freight annually,
with passenger traffic amounting to almost
$30,000.00. These commercial
arteries furnish direct transportation
to the leading markets of the
world.

The most commendable and
distinctive feature of La Crosse
is the fact that all her achievements
And public holdings are
Through the efforts and donations
of local people. Local capital sustains the city, which
Gives it a distinctive financial
Strength and business surely
Which is not present in cities
Which are owned by syndicates.
The banking institutions of La
Crosse represent local capital
In the personnel of officers and stockholders,
Which make them absolutely unquestionable.
A combination of conditions and advantages
That are indeed enviable give La Crosse a prestige
in social and commercial life which is a
Compliment to her builders and citizens. She
Is verily a light in the valley whose steady
flame is kept bright with the oil of the LA
CROSSE SPIRIT, which has cemented her interests
And tided her safely over every crisis. La
Crosse is great and destined to become greater.
Come and see.

DR. ALBERT U. JORRIS, Osteopathic Physician, 501-2-3
McMillan Building. Dr. Jorris has been practicing as an
Osteopathic physician for the past six years and is known as
one of the most expert in this field of work in the Northwest.
He is a graduate of the Northern Institute of Minneapolis
And is a member of the Wisconsin Board of Medical Examiners.
His treatment of cases that come before him is all
that could be expected, the success he has attained serving
to increase his patronage very materially. Dr. Jorris is also
prominent in social circles and is highly regarded throughout
the entire community.

Court House
City Hall
Public Library
Post Office

Page (5)

BATAVIAN NATIONAL BANK. August first the Batavian
National Bank succeeded to the business of the Batavian
Bank, and assumed all the liabilities of that institution.
Organized as a state hank in 1861, the Batavian Bank has
had from that time to the present a steady growth in business
and in reputation for careful and conservative management,
which has carried it safely through the financial troubles of three
panic times. Starting with a capital of $25,000, increased to
$50,000, and in 1883 to $200,000, the business of La Crosse
has more than kept pace with its banking facilities and the
Batavian National Bank will start with a capital and surplus
of half a million dollars, which will insure safety to depositors
and enable the bank to care for all the business of its customers.
In addition to its local business the Batavian
National has a large business with outside banks, having
some sixty-five correspondents, mostly in Wisconsin and
Minnesota, who carry accounts in La Crosse.

THE NATIONAL BANK OF LA CROSSE. This is one of
the oldest of the leading financial institutions of La Crosse. It
was established in 1876 and has been one of the strongest
factors in the upbuilding of the city and the developing of
local interests. Their report to the comptroller of currency
in 1904 shows a capital of $250,000.00, surplus $150,000.00,
deposits $3,000,000.00. The bank is fortunate in the personnel
of its officers, to whose proficient management, sound
judgment and conservative policy the substantial growth and
unquestioned strength of the institution is due. The officers
are F. P. Hixon, President; L.C. Colman, Vice President;
Geo. W. Burton, Cashier; F. H. Hankerson, Joseph Boschert,
Alford Bosshard, Assistant Cashiers. These are men well
known in financial circles as financiers of no mean ability.
The financial holdings of the officers and stockholders gives
prestige to this bank as one of the safest and most progressive
institutions of the state, and holds the patronage of
the leading corporations and large industries of the city.
They have in process of erection one of the handsomest
office buildings in La Crosse.

THE STATE BANK OF LA CROSSE, 311 Main street.
This banking house was organized in 1883 and is extremely
fortunate in the personnel of its officers, they being as follows:
Geo. J. Ray, President; A. Platz, Vice President;
J.M. Holley, Cashier; J.M. Holley, Jr., Assistant Cahier.
It has for Directors A. Platz, Geo. H. Ray, H.A. Salzer,
H. Goddard, J.M. Holley, L. Coren and W.S. Cargill.
These gentlemen are all prominent business men and are
identified with other business houses in the city. This Bank,
Which is the oldest State Bank in the city, has a capital of
$50,000 and a surplus of $45,000 and on March 28, 1904,
showed in their reports, resources and liabilities amounting
to $954,770.58. Every accommodation consistent with conservative
banking is extended to the customers of this institution,
and large accounts and small are solicited. The
Savings Department of this bank is the oldest in the city,
having been inaugurated twenty-two years ago. $1.00 starts
an account and 3% interest is figured semi-annually. This
department has been a blessing to the working people of the
city as they have been able to place their earnings where
they bring in something, and such an opportunity encourages
many to save who otherwise would spend all they made.
They have about two thousand depositors and each day adds
new ones to their lists. This institution has a brilliant future
before it and its success has been largely due to the conservative
management and close personal attention of its officers.

THE SECURITY SAVINGS BANK. Among the financial
institutions of La Crosse, the Security Savings Bank holds
high favor as a safe, sound and influential factor in commercial
interests and the promotion of public affairs. It was
established in 1894 and reorganized in 1900 with a capital
stock of $30,000.00, and a corps of officers that are well
known as men of progressive and successful operations. The
report at the close of March 28, 1904, shows a condition that
is unquestionable and flattering. They hold deposits from
the best and most conservative corporations of the city, besides
a large number of individuals, which is the best proof
of the confidence and trust in which the bank is held by the
public. The success and popularity of the institution is due
to the untiring energy, sound business principles and cautious
management of its officers and directors who are as follows:
W.W. Withee, President; E. C. Swarthout, Vice President;
E. N. Borresen, Cashier; M. F. Platz. These men are promoters
of all that is for the upbuilding of La Crosse, and
truly worthy of public trust.

THE EXCHANGE STATE BANK. 800 Rose street, North
La Crosse. In 1884 the above bank was established and in
1889 was re-established and incorporated with capital of
$25,000.00. No city in the northwest can boast of banking
institutions more solidly managed than La Crosse. No bank
in the city has been more effectively serviceable to business
conditions than the Exchange State Bank. The record of
the proceedings from the first shows steady increase in business,
which is due to the vigilance and wise judgment of the
officers who are men of strong executive ability and loyal to
all public interests. The officers are J.E. Wheeler, President;
O. Holway, Vice President; Joseph P. Gohres, Cashier; Robt.
B. Lowry, Assistant Cashier. These are men who are not
satisfied with laurels already won, but constantly work for
greater things. The bank has had marked increase in the
last two years, their depositors numbering over six hundred
and fifty. No institution in the city holds higher prestige in
financial circles that this.

RELIANCE STEAM BOILER WORKS. 418 Gould street,
Wm. J. Solberg & Son, Proprietors. In enumerating the
wonderful and growing enterprises of La Crosse, prominence
must be given the above mentioned works, which
have been in operation for fifteen years. They do all kinds
of boiler making and ship all over the United States and
Canada. Sixteen large Scotch marine boilers shipped to the
Homestead mine in the Black Hills, is only one example of
their extensive business. Mr. Solberg is a native of Norway
and full of the native energy and genius of his people. He
is an expert in his line of work, an honest workman, and
just in all his dealings. He has made a royal success of his
business and is one of the worthiest business men of the city.
La Crosse has no more public spirited man in her limits
than he.

C. F. & L. RUNCKEL, 124 South Fifth street, Druggists.
Thirty-two years of successful business operations is the
record of the above firm. They have been in the present
location for seventeen years, and have one of the most complete
drug stores in the city. The furnishings and appointments
are modern and artistic, their stock of goods in every
department choice and complete, their service prompt and
pleasant. Mr. C. F. Ruickel is a graduate of N. W. University
and practical pharmacist of long experience. They have
a reputation for carefulness in the prescription department
that gives them tile confidence of the public. Their line of
patent medicines includes all the popular brands. Being
careful buyers they do not overstock and have stale goods on
hand. They are men of public spirit and generous citizens.

LA CROSSE STEAM DYEING & CLEANING ESTAB-
LISHMENT, 118 South Fifth street, E. J. Daniels, Prop.
In this advanced age no business is more in demand than the
dyeing and cleaning profession. The best place to go is the
question. Those who have patronized tile above place will
know where the best place is to be found. They do French
dry cleaning, which is a rare art. Clothes and all kinds of
goods are cleaned without injury to fabrc or color. The
latest scientific methods are employed and choicest coloring
materials used. No poisonous chemicals are used to injure
materials. Mr. Daniels is an expert at his trade, and has
many original ideas. He does tailoring in connection with
other business which is satisfactory in every way.

FRANK TILLMAN & CO., 112 S. Fourth street, Funeral
Directors. In the midst of life we are in death, and someone
Must bury us. Mr. Tillman has mastered the art of embalming
And the interment custom of the day, in a most
Thorough way. He has been conducting undertaking parlors
for several years and has won the favor of a large percent of
the citizenship of La Crosse by his skill and sympathy and
graceful handling of funeral occasions. The best disinfectants
are used, leaving no chance for contagion or infection
or fatal cases. He has been identified with this business for
many years and has kept abreast of the times in all new theories.

"NIC'S PLACE," 514 Main Street, Nicholas Kaiser, Proprietor.
For thirty years this has been one of the drinking
emporiums of Main Street and one that has no superior for
all that is best in the line of whiskeys and wines, beer and
all kinds of malt drinks. The bar is well furnished and attended
by the best bartender in town. Any kind of mixed
drink is at his command and a jolly good humor goes with
every glass. Mr. Kaiser is an old citizen, loyal and liberal
toward all that is for public good. Call and get the best in
town at "Nic's Place."

Batavian Bank Building

Page (6)

J. I. LAMB, Wholesale Fruits and Vegetables, 121-123-125
N. Front Street. Mr. Lamb has been engaged as commission
merchant at the above address for more than nineteen years
and is known as one of the lest posted men in the business.
He transacts a general business in all kinds of fruits and
vegetables, paying special attention to the lemon and orange
business, his fruits being known as the best and cheapest on
the market. His business extends to, all points within a radius
of one hundred and fifty miles of the city, which territory
is covered by five traveling
men, his local interests requiring
tile help of fifteen competent
assistants. In addition to
his business qualifications Mr.
Lamb is well known socially
and is highly respected.

S. E. HANSON, Painter and
Paper Hanger, 629 Main St.
For eleven years Mr. Hanson
has been engaged in the painting
and paper hanging business
in the city and has a wide
reputation as an expert in his
chosen profession. He also does general decorating, public
buildings being a specialty,
and sign painting and his services
are in great demand
throughout the city. He is an extensive dealer in wall paper,
room moulding, paints, oils,
etc., and carries the newest
and latest designs of all grades,
so that he is able to please all.
Mr. Hanson keeps thoroughly
abreast of the times and his
customers are sure of getting
the very latest when submitting
their work to his hands. He is
also a public spirited citizen
and is highly respected by all
who know him.

A. MUNSON, Fine Tailoring,
306 Main Street. Without
doubt Mr. Munson is proprietor
of the finest tailoring establishment
in La Crosse. He opened
up this place in 1895 and his
business has grown to such an
extent that the services of seven
or eight able employees are
necessary in order to enable
him to promptly meet the demands
of his patrons. Fine
tailoring exclusively is done,
no cheap work being done and
everything is kept up to the highest standard in style,
quality and workmanship. The most fashionable and stylish
foreign and domestic woolens are carried in stock and
every garment is fully guaranteed. Mr. Munson is a native of
this state and ranks as one of the leading business men of
the city. He is thoroughly up-to-date and his establishment
is headquarters for all that is fashionable in men's fine tailoring.

WELLS E. BENNETT, Room 4, Batavian Bank Building,
Architect. Among the higher arts architecture holds a prominent
place in the professional lines. Mr. Bennett has accomplished
a commendable degree in this and has taken rank
with the hest in original designing. lie is an artist born,
which, with scientific study, has made him an expert in all
parts of architectural work. He does general work but has
made especial feature of residence work. His versatility in
this line is unusual and has classed him high as a designer of
residences. He is a young man of energy, and zeal for his
profession, leaving nothing untouched that can aid in the development
of modern ideas. Those considering residence
building will find his collection of models superior.

HOESCHLER BROS., City Book and Drug Store, 500-502
Main Street. One of the best known and firmly established
business houses in La Crosse is the above house which has
been known as the La Crosse Book & Stationary Co. They
handle all kinds of office furnishings, books and periodicals,
toilet articles, etc. Recently a pharmacy department has
been added with a full line of drugs, patent medicines and
druggist sundries. Messrs. Will and Charles Hoeschler are
practical pharmacists and have the confidence of physicians
as prescriptions of high merit. They also operate the
Columbian drug store on South Fourth Street which is one
of the most popular in that section. No house in the city has
a more successful record or higher
reputation for all that is honorable
in business issues. Dr. F. J.
Hoeschler, president of the corporation,
is one of the best known
dentists of the city. He is located
on the second floor.

THE NEW JULIEN HOTEL,
Ernst Gillmeister, proprietor, 319
Vine Street. This hotel enjoys
the reputation of being a first-class
house in every respect, the
table fare being very good and
every room neat, clean and in the
very best condition. It was established
one year ago under its present
name, it being known as the
old Fay House prior to that time.
It is a substantial brick structure,
has twenty rooms, electric lights
and is fitted throughout neatly
and handsomely. The New Julien
is splendidly located, being just
opposite the court house and next
to the Northwestern depot and
the rate of $1.00 per day is very
reasonable considering the excellent
service afforded. Twenty-six
persons can be accommodated in
the dining rooms and an excellent
chef prepares appetizing meals
which more than please the guests
of the house. Mr. Gillmeister is a
man of many years experience in
the hotel business and takes excellent
care of his many guests.

NELSON & HALMRAST, 320
S. Fourth St., Grocers. This is one
of the additions in business circles
that the new year has brought.
There is always room for a first-class
grocery and patronage for
all. This is one of the most imposing
in the city and has at the
helm men who know the business
from the beginning. All that is
included in a high grade grocery
stock is seen on their shelves, a
special line of canned and bottled goods being prominent. The
place is neat and attractive in the highest and all the courtesy
possible apparent in their service. Mr. Nelson has been well
known to La Crosse for many years as a commercial traveler
and his success in that is evidence of his ability to handle and
push to a successful issue the business now in hand. Mr.
Halhmrast is experienced and a good business man. The town
is to be congratulated on this acquisition to business enrollment.

Fourth Street Looking South

Page (7)

Scenes About La Crosse.

Page (8)

REUTER, MADER & CO., 125-127 South Fourth Street,
Clothing and Shoes. This house has been established eleven
year as successor to Volz & Reuter. It is the busy store of
the town. All that is new and substantial in the line of shoes
and clothing is kept in full stock, nothing carried over from
old seasons. Their goods sell on merit and their success is
due to sound business principles and fair dealing. They are
experienced and efficient salesmen and good judges of the
goods in hand. A choice line of shoes from the standard
factories are carried and a substantial patronage is theirs.
They are also agents for the New Home Sewing Machine.
Their store is attractive in all its departments and clerks pleasant
and quick. They are rated high in business circles.

H. T. WATERS, Manufacturer
of Fine Cigars, 117 North Third
Street. There are many first-class
cigar manufactories in La Crosse
but none is more deserving of
prominent mention than that conducted
by Mr. H. T. Waters. He
established this house nine years
ago and turns out many popular
brands of cigars, his leaders being
"La Crosse" and "Partridge" in
the 10c grade and "Telulah" in
the 5c grade. These brands are
very largely used in and about
La Crosse and are turned out in
large numbers. When running
full Mr. Waters employs from fifteen
to twenty-five assistants, only
the most experienced hands being
allowed to work and none but
first-class goods being allowed to
leave the house. Mr. Waters is
widely known throughout the city
as a business man of sterling
worth and integrity and his many
friends witness with pleasure his
marked prosperity.

MUNYER BROS., 208 S. Third
Street, Confectionery. Cigars and
Tobacco. For all that is best in
candies, fruits, ice cream, cigars
and tobacco you must go to 208
South Third Street where the best
is kept. For one year Munyer
Bros. have run one of the best
concerns of this kind in La Crosse
and have made a standard reputation
for the quality of goods
kept. They are shrewd buyers
and keep their stock full of the best things at bottom prices.
They are men of business tact and energy, full of enterprise
and satisfied with nothing less than success. Call on them
for all you want to eat, smoke or chew.

E. M. YOUNG, Corner Third and Main Streets, Druggist.
The firm of Cargen & Young has been one of the substantial
drug stores of La Crosse for many years. Five years ago Mr.
Young assumed sole proprietorship and has conducted one of
the leading manufacturing pharmacy concerns of the city and
surrounding country. He has a complete line of staple and
fancy drugs, a choice stock of toilet articles and all that is
included in a well appointed drug store. He has one of the
best soda fountains in La Crosse which makes his place a
popular resort on Third street. He has the opera house ticket
station also which brings many people his way. He manufactures
Dr. Cargen's Tryllekraft Olia and Catarrh Remedy,
Young's Cough Syrup and Pink Headache Powders, Young's
famous Stock and Poultry Food, Ivorine Tooth Powder and
Perfection Cream. Mr. Young is a liberal citizen, supporting
heartily all that is for public advancement.

S. L. BOWLBY, 121 North Third Street, Billiard and Pool
Room. For pleasure resorts and all that goes to make a complete
social hour nothing in La Crosse surpasses the above
place. It is furnished with tables that are plumb and smooth,
the rooms well lighted, plenty of room and comfortable chairs
for visitors and spectators. Mr. Bowlby has been in La
Crosse three years as manager of this popular pleasure resort
and has proven his ability to manage it successfully. He has
been identified with large business concerns for years and has
made a successful venture in his present vocation. He is of
English descent and has the native talent and fondness for
games. Cigars and confectionery of the best brand is one
pleasant feature. All who call at his place leave with pleasant
memories of the hour.

HENRY & FRANK'S, 118 N. Third Street, Lunch Room.
H. J. & F. E. Roonev, Proprietors. In a great city a place
to eat is a problem to solve. Where to get a good meal at
small cost is the question. All who have stopped at "Henry
& Frank's" know where the best is to be found. A well
cooked, clean, wholesome lunch on short order is the motto
of the place and the patronage at the meal hours will testify
to the truth of the statement. Nothing is second class, the
service is prompt and pleasant and the surroundings attractive.
Messrs. Henry and Frank are skillful and tactful in the
management of affairs and know the art of running an up-to-date
place. Hacks can be called from there at any hour of
the night.

KENTUCKY LIQUOR STORE, 127 South Third, 305 Pearl
Street, M. Pfeiffer, proprietor.
Among the sholesale and retail
enterprises of La Crosse
the Kentucky Liquor Store is
prominent. It was established
two years ago as successor to
Goetz & Rosenberg who had
been well known for years as
dealers of high caste. The
house has lost none of its prestige
by the change, but has
taken on new energy and widened
its borders. They handle
all the leading brands of fine whiskeys, the best wines and
distilled drinks. They cover a
large territory, their goods being
standard wherever introduced.
Each year adds new
territory and an increase in
business. The name of the
house is an index to the quality
of the goods--Kentucky
standing for all that is best in
the liquor lines. Mr. Pfeiffer
is a fine judge of liquors and
knows where to secure the best.
All business is legally and honorably
conducted. Mr. Pfeiffer
is rated high among business
managers in the city.

"THE ARMY CANTEEN,"
500 South Third Street, Saloon,
Otto Kanard, proprietor. Four
years ago the doors of the above
place opened to the lovers of the
social glass and has had a flattering
support from the first. It
is the place of all places to get
what you want to drink--just
as it tasted from the old "canteen" in the camp. Mr. Kanard
served twelve years in the army and knows how to prepare a
glass to reach the spot when you are thirsty. He is a judge
of all that is best. Call and see.

THE CORNER BUFFET, 201 Pearl Street, J. H. Collins,
Proprietor. This is one of the old stands of this district and
one that has always borne fair reputation for good service,
good drinks and fine cigars. Mr. Collins is a judge of liquors
and a mixer of drinks and natural has the patronage of
the street. He is a genial host and makes everybody feel
welcome. The best whiskey and finest wines are at his bar.
Everything orderly and attractive. Call and see.

Fourth Street, Looking North

Page (9)

M. HIRSCHHEIMER, 121 N. Third St., Tents and Awnings.
All business houses must have awnings and somebody
must make them. Mr. Hirshheimer is one of the many who
make them well. He has a well equipped shop and competent
help, keeps the best of material and turns out work that is not
excelled. He makes wagon covers, flags and all that is included
in the awning catalogue, also masquerade and theatrical
costumes. Tents for summer outings made on short
notice and all work done at bottom prices.

LA CROSSE RATTAN WORKS, Sixteenth and Denton
Streets, A. J. Niggli, Manager. This is one of the unique
and exclusive concerns of La Crosse that is truly progressive
and busy. For ten years Mr. Niggli has been operating the
business and his products have been pronounced the best of
their kind. He makes all kinds of rattan goods, turning out
about $8,000 worth annually. He has a completely equipped
factory at the above address and enjoys a very gratifying
patronage. Mr. Niggli is a native of Switzerland and endowed
with native genius for art work of high cast. As a citizen he is
spirited and true.

B. TREPTE, 429 King Street, Ornamental Iron and Wire
Works. This place of renown has been in operation for eight
years with a clear record for straightforwardness and business
energy that is commendable. They make all kinds of fancy
iron and wire works, such as elevator enclosures, elevator
cabs, bank and office railings, frames for burial designs, baskets,
floral vases, ect. Many specimens of their work may be
seen in banks and offices of the city as well as in residence
and park enclosures and decorations and are truly artistic
and original in design. They have electrical machinery and
do work with dispatch and accuracy. All other filled promptly.
Mr. Trepte is a student of his business and keeps up with
the times in all novelties or new ideas. La Crosse has no enterprise
that is more worthy of patronage or confidence than
this.

THEODORE MANNSTEDT, 411 South Third Street, Funeral
Director and Embalmer. For twenty years or more Mr.
Mannstedt has been the friend of the distressed and has won
the confidence of the city in his sympathy and loyal service,
he being the first undertaker and embalmer of the city of La
Crosse. He is a scientific embalmer, using the latest and
best methods in the profession. He is an easy director of
funeral affairs and keeps a handsome line of caskets. His
quarters are neat without the appearance of the pall. All
things are well appointed and cheerful. Mr. Mannstedt is an
active member of the German Lutheran church and a generous
citizen. The Leininger Solidified Formaldehyde disinfectant
is used after each death, no contagion being possible.

STAM'S SIUDIO, 413 South Third Street. For fifteen
years Mr. Stam has been among the leading artists of La
Crosse. He is abreast of the age in all new and novel styles
for photographs and has exquisite taste in posing. His studio
is furnished with all that is needed to do fine work and only
a glance at his display windows will convince the most doubtful.
Children's pictures are given especial attention. Amateur
work is finished and commercial photography done.
Stam is the finest commercial artist in the city and does
work for most of the official outputs. Nothing better can be
had in La Crosse than Stam's photos.

JOHN GEORGE, 218-220-222 South Third Street, Harness.
In 1871 the above business was established and has been one
of the useful and successful lines of La Crosse. They manufacture
all kinds of collars and harness, special orders having
prompt attention. The business has been a success from the
beginning through sound business principles and honorable
dealing. Good goods, fair prices and prompt work has characterized
the house always and is the ruling motto today. The
house is well located and the stock is attractively displayed in
their salesroom which is 40x70 feet. Mr. George has no
superior as a harness maker in the state. Anything from his
place is considered all right. He is a loyal, liberal citizen.

MAX ALBERT, 410 South Third Street, Manufacturer of
Trusses and Deformity Appliances, also expert in Truss Fitting.
In 1892 the organization of this most necessary and
unique establishment was effected and has run until the present
with phenomenal success. The deformities of the human
body and afflictions that befall would be unbearable but for
the ingenuity of man to provide some sort of comfort. Mr.
Albert has made these misfortunes a study for twenty-seven
years and is an expert in fitting any kind of appliance to the
body for correction or relief for deformities or afflicted ones.
It is a delicate art to accomplish and one that few master as
thoroughly as Mr. Albert has. He is a genius and a student
and with his long experience can make any appliance needed.
His house is filled with his own manufactured goods and
special orders given prompt attention.

S. BOMA, 314 South Third Street, Groceries, Wood, Liquors
and Cigars. A business record of twenty years is not the good
fortune of many. Mr. Boma has been listed with the business
men of La Crosse and doing a full share of business in
his lines for a score of years and is still among the active,
alert dealers of the city. He has an excellent line of groceries,
wood, liquors and cigars, all of which he knows thoroughly
and keeps only the best. The good quality of goods, honest
prices and fair dealing, which has been his motto, is the
secret of his success. He is a student of his business and
gives personal attention to all matters. His place is the popular
house on Third street.

NEW PALACE RESTAURANT, 125 South Third Street,
Wm Bronson, Proprietor. This is one of the happy additions
To Third street that has been much needed. A good
Place to eat is a grave question to solve. This is opened with
all that is attractive and a table that a king could not scorn.
They have seating capacity of seventy-five and are crowded
to the utmost. Extremely neat in all appointments, prompt
and quick service and the best meal for the money in the
city. Twenty-one meal ticket for $3.00. Mr. Bronson is master
of the business and knows how to make a success of it in
the highest sense. He has experience, energy and tact. Call
and be convinced of the merits of the "Palace Restaurant."

YEO & CLARK CO., Second and Pine Streets, Merchant
Millers. The business above mentioned was established in
1880 and has had a steady growth from the first. They make
the best flour on the market and do not allow any but the
best grades of wheat to enter their mills. Their especial
brands, "Peerless" and "Favorite," are made from hard
Dakota spring wheat and "La Crosse" from fine winter
Wheat. Their graham is made from specially prepared wheat
And is pure and fresh. They have capacity for seventy-five
Barrels daily and ten tons of feed, most of which is marketed
Locally. Their mills occupy three floors of large building and
Is equipped with all the newest and most modern machinery.
Wm. Yeo and F. M. Clark are men whose business integrity
and energy is unquestioned and whose loyalty to all that is
for public good is well know.

F. SULLIVAN, Horseshoer, 222 Vine Street. A good
Many years ago Mr. Sullivan opened up a blacksmith shop in
This city which he operated for sixteen years. From here he
went to Dubuque and engaged in a similar business for eight
years and two months ago came back to this city and opened
up his present up-to-date shop. Mr. Sullivan has learned his
trade well and is a practical horseshoer of recognized ability.
He gives his entire attention to his work and personally attends
To all work which enters his shop. He is a native of
this state and is a good business man, an excellent citizen and
an expert follower of his chosen profession.

ALLEN HOTEL, Opposite C. M. & St. P. Depot, F. W.
Allen, Proprietor. This old time hostelry is one of the landmarks
of North La Crosse. It is still the leading $1.00 house
of the city and has a patronage that is substantial. The proprietor
is full of enterprise and energy, keeping in touch with
all that is for the advancement of the house.
He has recently had the entire place remodeled and furnished
making it one of the neatest places in town. The table is not
surpassed for all that is wholesome and good, the location is
convenient and a pleasant, homelike freedom characterizes
the whole place. La Crosse has no better place that the
"Allen."

CLEMENT J. SPETTEL, 806 Caledonia St., photographer.
Photography is on of the fine arts of the twentieth century.
The photographer of today is not the picture taker of fifty
Years ago. Mr. Spettel has been a student of the business
for over twenty years and has mastered all the details. He
has been in the present place nineteen years and is well
known for high grade work in all branches of the art. He
has expert retouchers and well lighted and equipped gallery
so that his work is executed with skill and promptness. He is
the popular artist of the north side.

STOCKHAUS & PETERSON, 128 South Third Street, 227
Pearl Street, Clothiers. This is one of the truly progressive
Business concerns of La Crosse and the popular clothing
Establishment for a large territory. They have a full line of
all that is newest and best in ready make clothes, toggery of
every description, the best arranged stock and most attractive
place in the city. They have an entrance on two of the leading
thoroughfares of the city. For nineteen years this house
has stood the test of competition and has grown in size and
patronage every year. They are careful buyers, leaving no
old stock as the seasons pass. H. Stockhaus and A. Peterson
are men whose business ability is unquestioned and integrity
undisputed. They have high rating in business circles and
are liberal citizens.

JOS. J. ROTH, 417 Jay Street, Wines, Liquors and Cigars.
Among the successful dealers in wines and liquors in La
Crosse the one above mentioned is prominent. The business
has been in operation for ten years and has had a flattering
trade form the first. Mr. Roth is a superior judge of liquors,
is in touch with the leading markets and knows how to meet
the trade with what they want at reasonable prices. The best
of everything is at his command and a patronage that is substantial
in every way. He is a man of business ability and
unquestioned uprightness, claiming the confidence of the
public. No More loyal citizen is found in La Crosse than
Mr. Roth.

Page (10)

B. L. JOHNSON, Wholesale and Retail Wall Paper and Interior
Decorator, 109 Main Street. The wholesale wall paper
house of Mr. B. L. Johnson has been established for twenty-
four years and has been located at the above address for four
years. Mr. Johnson has recently acquired property at 222
South Fifth on which he intends to erect a building in the
near future to meet the needs of his rapidly growing business.
His full and well selected stock of wall papers represent the
product of the most famous mills of the United States and his
prices are noted as being the lowest to be found. Sixteen experienced
employees are necessary to the proper operation of
this business, all of whom are polite and courteous to his
prospective customers. Mr. Johnson is a conservative business
man of the old school and
a prominent citizen. He is essentially
a man of affairs.

ARCHIE MOSHER'S TON-
SORIAL PARLORS, 1215 Caledonia
Street. Mr. Mosher is
one of the young men of La
Crosse who has pushed to the
front in his chosen profession
and established himself independently.
He has worked at
the trade for several years and
his knowledge of it is thorough.
He knows all the scientific and
sanitary measures for perfect
treatment of the face and scalp
without any danger of contagion
and is skillful and gentle
in the use of the razor. He
has a well appointed shop and
flattering patronage which he
so well merits.

GIBSON BROS., 803 Rose
Street, News, Confectionery
and Cigars. This most popular
and important place has
been in operation for five years.
It is the news emporium of the
north side and the place of all
places to get a good cigar and
fresh confectioneries. They
have a neatly furnished and
attractive ice cream parlor
which is the resort of the lovers
of good things and of pleasure
parties. They make excellent
cream and serve it well which
makes their place the popular
one in that locality. The proprietors
are men of public trust
and integrity and enjoy the
confidence of their patrons.

LA CROSSE SCRAP IRON AND METAL CO., A. M. Goldish
and R. Salamowitz, proprietors, 430 La Crosse Street.
Nine or ten years ago Messrs. Goldish and Salamowitz established
this concern and today are extensive dealers and sorters
in all kinds of scrap iron, steel and metals, as well as rags,
rubbers, rope, barrels, bottles, etc. All kinds of machinery
and boilers are bought and sold and in their establishment,
office and warehouse, located at the corner of Sixth and La
Crosse streets, a good selection can be found in the above
class of goods. They have a branch located in Winona,
Minn., conducted on the same principle as at La Crosse and
known as the Minnesota Scrap Iron and Metal Co., and are
enjoying a very prosperous business. They also carry on a
business at Winona known as the Winona House Furnishing
Co. This field of work offers splendid opportunities for those
acquainted with the business and Messrs. Goldish and Salamowitz
have displayed their thorough knowledge in their
methods of conducting its affairs. They came to this city from
Duluth and have proven to be worthy and upright citizens.

LA CROSSE TRADING STAMP CO., Sperry & Hutchinson
Co., Proprietors, A. P. Hankerson, Manager, 119 N. Third
Street. The use of the trading stamp has proven to be an
advertisement of exceptional merit as it not only serves to
bring increased trade to the merchants who use them but
benefits are received by the customer who receives handsome
prizes for the purchases made and at the same time buys his
goods at a cheaper rate than otherwise. Mr. A. P. Hankerson,
as manager for this company, has succeeded in success-
fully introducing the green trading stamp among the business
men of La Crosse and the people have shown their appreciation
of the move in a very positive manner. Mr. Hankerson
is a business man of energy, strict probity and numbers his
friends by the score.

THE LA CROSSE GROCERY CO., Wholesale Grocers, 107-
109-111 North Front Street. Established seventeen years ago,
this is one of the best known business houses in the north-
west, and has for its officers the following gentlemen: G. A.
Keppler, President; S. B. Oatman, Vice President and F. J.
Keppler, Secretary and Treasurer. The volume of business
transacted may well be conjectured from the size of the build-
ing required for its stock, which is three stories in height and
covers a space 80x100 feet. They carry an immense stock of
staple and fancy groceries, including
all the best goods obtainable.
In their office they employ four
persons, in the warehouse six and
five traveling salesmen are kept
busy covering a territory 250 miles
west of the city and 100 miles east,
and large orders are constantly
coming in, no order being too
large for their capacity or too
small for their consideration. The
members of this company are
among the most progressive and
public spirited of the citizens of
La Crosse and no good work is
instituted here without their hearty
cooperation in its behalf.

"THE LOG CABIN," 322 Pearl
Street, J. E. Noll, O. H. Read,
Proprietors. In searching for the
uncommon and novel in architectural
design and finish the limit
is reached at the above place. The
with the natural bark finish. the
entire fashioned well and "moss
covered bucket" included. The
effect is perfect and seems to echo
the banjo lullabies of "Old Black
Joe." Everything in fine drinks
are made and dispensed with skill
and good humor. The proprietors
are men of rare ability and judgment
in the choice of liquors,
keeping nothing but the choicest
brands. Lovers of the beautiful
and best at the bar make this their
headquarters. Few cities can claim
as complete a place for social retreat
as this unique spot. The proprietors
deserve much praise for
the designing and general management
of this establishment.

CHAS. F. FIGGIE, 729 Rose St., Dry Goods and Notions.
Mr. Figgie opened his present store the first of the year and
has scored a success from the beginning. He has a full line
of dry goods, notions, furnishings and novelties which the
public finds strictly up-to-date in style and at the bottom in
price. He is a man of much experience in the mercantile
lines, having followed the same in St. Paul. He has the most
attractive store on the north side and is already the popular
merchant. "Anything you want at Figgie's."

Third Street Looking North

Page (11)

E. G. HAMILTON, 12S-130 Pearl Street, Farmer's Boarding
Stable. Mr. Hamilton has recently taken charge of the above
stable as successor to "City Livery" and has shown remarkable
tact for conducting the business. He h as a roomy, well
appointed barn with seven box stalls, water accommodations,
veterinary service convenient and all that is necessary in a
well appointed livery barn. Boarding horses have best of attention
and personal care. He also has a bicycle repair room
where the best of repairs are done on short notice. He is
thoroughly reliable and prompt in all matters. Mr. Hamilton
also buys and sells second hand goods and has large storage
rooms where all kinds of goods are stored at reasonable rates.

GERMANIA HOUSE, John Dresen, Proprietor, corner
Second and Vine Streets. This is one of the popular hotels
of the city and contains thirteen nicely furnished and well
kept rooms. It has been owned by Mr. Dresen for about
twenty-five years and has been operated by him for the past
six years and he is to be congratulated on the wonderful progress
it has attained under his excellent management. The
menu contains everything the market affords and twenty or
twenty-five persons take advantage of the excellent meals
offered daily at this popular hostelry. It is a popular priced
house, its rates being $1.00 per day, and has an excellent bar
in connection at which the coolest and best served drinks in
the city are obtainable. Mr. Dresen is a genial and hospitable
host and makes it his constant aim to please his guests.

GATEWAY CITY TRANSFER LINE, H. P. Murphy, Proprietor,
215-217 Vine Street. This enterprise was established
in 1896 and has been the popular draying establishment of
the city from the beginning. They have every facility for
moving household goods, heavy drayage, pianos, etc., and
have none but careful hands employed. They are prompt
and careful in all matters, their prices reasonable. They have
the finest bus in the city for picnic and pleasure parties and
careful drivers. Mr. Murphy, the promotor
of this business, came here from St. Paul
where he was well known for all that was
honorable. La Crosse has no more trustworthy
or efficient business man in its midst.

HOTEL LA CROSSE, .1. T. Simpson,
Proprietor, corner State and Third Streets.
The La Crosse is a large and elegantly
furnished hotel, splendidly situated in the
business district of the city and within a
square of the three depots and the post
office and on the north side car line. It being
in easy distance from the wholesale
district makes it a favorite stopping place
with the traveling public, by whom its
service is sought with great regularity. The
large dining room seats fifty guests conveniently
while an expert chef provides all the
delicacies of the season. Mr. Simpson has
been a "Badger" most all his life and has
had twenty years' experience in the hotel
business. He is a genial host and is popular
with the many
guests who stop with
him.

F. W. CULVER,
303 North Third St.,
Barber. This is one
of the reliable tonsorial
parlors of Third
street and one that the
people patronize with
assurance that nothing
but the best service
will be found. Mr.
Culver took charge of the shop February
last and has added much to the
prestige and patronage of the place by
his prompt and satisfactory methods.
He is an artist in the business, has all
the scientific and practical ideas and is
a skillful operator. His assistants are
expert and quick, his customers pleased
and his shop popular.

LA CROSSE GAS AND ELECTRIC
CO. Since 1856 this company has been
organized and in that time has served
the people of La Crosse so well that
there is no person in the city who has
anything but praise for their methods of
doing business. Its officers are, George
MacMillan, President, Treasurer and
General Manager, and P. M. Gelatt,
Secretary and Assistant Manager, and the names of these
gentlemen alone are sufficient guarantee of the standing of
the company. They have two large works, the Edison Station,
Street Lighting, Hot Water Heating System, Gas Works
and the Central Electric Station, and in these plants sixty or
more employees receive work. They furnish their gas and
power at reasonable rates, an example of this being evident
in their charge for fuel gas which is $1.00 per thousand, and
10c per K. W. for electric current, and this rate is taken advantage
of by many of the residents of La Crosse. Another
department of their work is the sale of gas ranges, many
styles from the best factories in the world being on sale in
their salesrooms. The managers of this company are certainly
to be congratulated on the excellent manner in which
they have and still are conducting its affairs.

W. A. PRYOR, 121 North Fourth St., Photographer. For
twenty years Mr. Pryor has been casting reflections for the
people of La Crosse with the skill that few possess. He is
up-to-date on all new ideas and fads in the picture-making
world and can give you the best of every kind of work. No
science has advanced more in the last twenty years than
picture making. High grade work is a pride with Mr.
Pryor and his display work is evidence of his merit. His studio
is on the first floor and attractive in every arrangement.
He is recognized as one of the leading professionals in his
line.

J. B. TURNBULL, 912-914 Caledonia Street, Groceries. In
1887 Mr. Turnbull began business at the above number and
has conducted a first-class grocery with all that is included in
a full stock of groceries. He keeps green groceries and fruits
in season and all the standard and novelties in bottled and
canned goods. Flour and feed is handled in wholesale and
retail lots; a large business being done in that line. Mr. Turnbull
is known for all that is fair and honorable in his dealings,
a careful buyer and generous seller. He has the trade
of the north side that is substantial. His delivery is prompt
and reliable.

Y. M. C. A. Building
St. Francis Hospital

Page (12)

LA CROSSE SOAP WORKS, Schmidt & Schilling, Proprietors.
Manufacturers of the best and purest toilet and
laundry soaps in the market. Office and factory foot of
Market street, La Crosse, Wis.

O'NEIL & SONS, 705 Rose Street, Shoes and Stockings.
John O'Neil founded the above business nine years ago and
ran it successfully until his death when his sons, Jacob and
William, succeeded to the business and have been promoting
its interests in a commendable way. They handle all kinds
of foot wear, keeping the best brands of stockings and shoes
from the standard factories. They have a full stock with
stylish selection and have the poplar patron of the north
side. Call and see their stock and their prices will surprise
you.

W. S. HOLMES, Saloon, 115
North Third St. Mr. Holmes
established this place about
one year ago with the intention
of making it a model place.
'The patronage extended him
and the general popularity of
the establishment, as well as
the high esteem in which the
proprietor is held by its customers,
is ample proof of the
success lie has attained. A
complete stock of tine wines,
whiskies, liquors, etc., is always
on hand and all the
fancy drinks are made in a
manner well calculated to
please the most exacting taste.
Cigars of choice brands and
blends are also a specialty, his
customers knowing that a good
cool smoke is always obtainable.
Mr. Holmnes has been a
resident of this city for more
than thirty years and is a
shrewd business man. He is
progressive in his ideas, his
free trip to the St. Louis exposition
by "easy stages" being
an excellent example of his
originality.

BOLDUAN & REICHGELT,
415 North Third Street, The
Gateway City Carriage and
Wagon Works. For nearly ten
years this has been one of the
substantial and prosperous business concerns of La Crosse
and has gained favor with the public because of the excellence
of work done and promptness in filling orders. They
do strictly hand work, use nothing but high grade material
and guarantee every job. They have a well equipped shop
and employ skilled mechanics. A specimen of their work is
seen in the new baggage wagon of Hotel Stoddard and a
seven ton truck for the Heileman Brewing Co .,this being one
of many heavy wagons of recent make. Carriages of all kinds
built and repaired by hand, no cheap machine work on anything.
Their prices are at the bottom for good work. Both are
men of long experience and practical knowledge of the business.

J. S. ARENZ & CO., 323 Pearl Street, Shoes. Pearl Street
has no more attractive or enterprising establishment than the

above shoe store which has been open one year. They have
the best of everything in footwear and a corps of the best
clerks in town. Fitting the foot is an art that few salesmen
acquire to a high degree. Mr. Arenz is thorough in the art
and has thoroughly trained helpers. The famous Ultra ladies'
shoe is his specialty and meets the demand of the women for
business, home or dress occasion. Excellent goods, perfect
fitting, fair prices and prompt service has won for this house
a flattering patronage.

HOTEL BURLINGTON, 106-108 North Second Street, Albert
Schultz, Proprietor. This is one if the old, well known
hostelries of the city which has always been the first-class
$1.00 house of La Crosse. It has been under the present
management for nearly three years and has lost nothing of
its prestige by the change. Mr. Schultz is a tactful manager
and pleasant host who knows how to make every one comfortable
who comes his way. They have thirty-six rooms all
well ventilated and furnished electric lights and bell service,
bath accommodations and all that anyone could wish to have.
The table is equal to any- and better than most of the $1.00
houses on the road and scrupulously clean. The traveling
public knows the merits of the house. A good buffet is run
in connection, every-thing in the line of good drinks served
with skill.

THE MONARCH, 325 Pearl Street. Al. Gilbertson, Proprietor.
For eighteen years this has been one of the popular
places on Pearl street for lovers of good drinks and a social
gathering place. It has the record for all that is best in that
line and stands the test of competition with steady hand. The
entire place is newly decorated and furnished with the latest
bar glass and fixtures, everything new and inviting. Mr.
Gilbertson is a live energetic business man and master of the
business in hand. His stock of fine whiskies cannot be surpassed
or his wines duplicated in the city. He is a superior
judge of all that he handles and a host of jovial nature. A
lunch that is wholesome and sufficient is served every day to
a host of business people who envy the friendly, welcome
atmosphere of the house.

HOTEL LA CROSSE BUFFET, 203 North Third Street.
John Williams. Proprietor. One of the truly popular social
resorts of Third street is the Hotel La Crosse bar. It is located
at a convenient place for traveling men and business
men has the best of everything in
the catalogue of liquors, is furnished
with all that is necessary to
the through dispensing of all that
the taste of the most fastidious
could require and has the prestige
that draws the best element
of trade. Mr. Williams is a young
man full of twentieth century
enthusiasm and ready wit, is a tactful
manager of affairs and a superior
judge of all that he handles,
keeping only the best of everything.
An hour spent at his place
is not forgotten and visitors tell
their friends to "meet me at the
La Crosse Buffet."

DOMINIC JEHLEN, 121 South
Third Street, Meat Market. The
City Meat Market has been furnishing
food for the hungry for
thirty-five years. For five years
Mr. Jehlen has had the management
Of the place and has added
much to the business by his untiring
energy and systematic management.
Of the place and has added
much to the business by his untiring
energy and systematic management.
He has a palace market
in point of neatness and all appointments
are inviting. All his
meat is kept in modern refrigerator
arrangements and given to
customers in perfect condition. He
is a meat man of long experience
and knows how to buy the best
and sell the best. His well regulated
delivery is busy all the time
supplying orders form all directions, nothing being neglected
that is due his customers.

G. ANDERSON, Corner Seventh and Main, Painting and
Paper Hanging. For twenty-two years this has been one of
the leading establishments of its kind in La Crosse. Mr. Anderson
is an artist in the manner of decorating and has the
patronage of the lest citizenship. He has a superb line of
wall paper and mouldings, a specialty being made of fine picture
framing. In the selection of frames his taste is superior
and his ideas modern. He keeps abreast of the age in his profession
and has scored a success. His prices are right and his
integrity unquestioned. La Crosse has no more praiseworthy
or complete business concern in her limits than that of G.
Anderson. A large corps of helpers are constantly employed.

Main Street

Page (13)

E. W. PARKER, Jeweler, 510 Main Street. One of the
well known establishments if the city is the above jewelry firm
which has been located at the present place four years. Mr.
Parker has been in business in the city for fifteen years and
has established a reputation for honorable dealing and superior
skill as a jeweler that is abiding. A substantial proof of
his ability is evidenced by the fact that he is watch inspector
for the leading railways of the city. He keeps a full line of
all that is included in a jewelry store and does a large business
in repairing and jewel setting. He is a public spirited
citizen and successful business manager.

R. L. FERGUSON, 305 South Third St., Plumbing. This
Is among the new organizations of the city, though not a new
Business. The new firm is the successor to Ferguson & Mullikin.
Mr. Ferguson does general plumbing and steam heating
By the most approved and scientific methods, leaving no
feature neglected that can make his work superior. He is
well known as an expert plumber and has no struggle to build
a trade that is substantial. He keeps a full supply of pumps
and is an expert adjuster of wind mills. He executes any
sized contracts, many of the large buildings of the city being
plumbed and heated y him. La Crosse has no more capable
or popular man in the business catalogue than Mr. Ferguson.

HUNT'S BOWLING ALLEYS, No. 121 North Third St.
Mr. Chas. A. Hunt opened up in this city four years ago the
first public bowling alleys in La Crosse and today operates
six regulation Balke-Collender alleys which are in great demand
bv lovers of this stport in this city. The very best service
is afforded his patrons. Mr. Hunt is himself an enthusiastic
bowler, being a member of this National Bowling Congress
and also of the La Crosse Bowling League and his
bowling record stands at 272. On these alleys Mr. A. Slenrler
scored 298 points and many other high scores have been attained
by different frequenters of the place. Mr. Hunt is one
of the most popular social leaders if tile city and his genial
and hospitable nature has won for him many friends.

HUNT'S DETECTIVE BUREAU, Room 20 Batavian Bank
Building. Mr. Charles A. Hunt enjoys the distinction of being
proprietor of the only secret service agency
between Milwaukee and St. Paul and he also enjoys
the justly earned reputation of operating a
first-class and efficient service. He organized this
bureau five years ago and transacts all legitimate
detective business promptly and confidentially.
Special detective and watchmen service is furnished
on short notice and Mr. Hunt and his able
assistants have been of great service in protecting
the life and interests of the citizens of La Crosse
and vicinity. Only the most experienced helpers
are employed and his charges are reasonable and
within the reach of all. Mr. Hunt is one of the
best detectives in the country and he has during
his business career succeeded in unraveling many
mysterious cases.

MODERN STEAM LAUNDRY, 116 N. Third
Street. The laundry business is well represented
in La Crosse by the above firm, which has been
in this location for four years. They are incorporated
with Wm. Linse, President; R. H. Worth,
Vice President and Treasurer, and D. S. Fairbairn,
Secretary. These are men of high standing
in business circles and thorough in the knowledge
of modern laundry work. They turn out
nothing second class, do not use injurious chemicals,
and wash flannels and colors with
care and execute all orders promptly.
They have all modern machinery and
inventions of labor savings and dispatch
of business with expert hands to operate
them. A large trade is done in adjoining towns
and country. Anything from the "Modern" is all
right, so the people say. Signal success for four
years with increasing business is best proof of the
excellence of their work.

F. 0. WELLS, 618 St. Cloud Street, Livery
and Dray Line. Mr Wells has recently taken
charge of the above stable and has shown his
ability to successfully manage it from the first.
He is a judge of horses and thoroughly familiar
with the livery business which gives him the advantage.
He has fancy and substantial turnouts
that are not excelled in the city for all that is
called best in livery. His horses are stylish and
safe, his drivers careful and his service prompt.
His dray line is equipped for light and heavy
drayage and is subject to call any hour of the
day or night. He is well known in the city and
has the confidence of the public.

THE BANGOR, 229 North Third St. Henry
Poeliling, Proprietor. Mr. Poehling has been
operating the above cafe for five years and has
made it truly a pleasure resort. Tie bar is handsomely
furnished with crystal and plate mirrors, the room
decorated in artistic fashion and the entire place attractive
and inviting. All that is best in the line of whiskeys and wines
are dispensed with skill and pleasantly served to suit the taste
of the most exacting. Mr. Poehling is a superior judge of
fine liquors and a host of exceptionally pleasant address and
entertaining manner, tactful and ,good humored, which makes
him a favorite with tile lovers of the social glass. The Bangor
is the resort of the higher element.

EAGLE HOTEL, 120 South Fifth Street, F. J. Koblitz,
Proprietor. For thirty years this has been one of the popular
hostelries of La Crosse. For eight years it has been under the
management of Mr. Koblitz and has lost nothing of its prestige.
They have fourteen rooms well furnished and comfortable,
a dining room that has renown for good cooking and
plenty of it, office accommodations and first-class buffet. A
two story feed barn in connection and all that the traveling
public demands. It is the farmers' home when in town on
business. Mr Koblitz is a man of affairs and knows how to
make his guests pleasant. The rates are $1.00 per day.

HALLAN & TEMTE, 1233 Caledonia St., Andrew Hallan
and Knute Temte, proprietors. The store with the above address
Has been on the list of La Crosse business concerns for
two years with a clear record for all that is honorable in business
dealings. They buy right and sell right, the people
recognizing their goods as first-class and genuine. They have
all that is included in a full grocery line and their house is
neat and inviting. They have one of the best trades in the
city. Call and see them.

E. M. LOCKMAN, 316 Jay Street, Blacksmithing. Mr.
Lockman has been at the forge for thirty-seven years and has
the record for all that is worthy and practical in the lines of
general blacksmithing and horseshoeing. He excels in the
art of shoeing, giving special attention to track and driving
horses. He regulates broken gaits and fits shoes scientifically
for all kinds of track service. Mr. Lockman
learned his trade in La Crosse and has operated his present
shop thirteen years. He is a loyal and honored citizen.

Logs on the Mississippi River
Along the Mississippi River

Page (14)

A. O. COLBY, Electrical Contractor, 622 Main Street. Mr.
Colby is a man of experience and skill in the handling of all
kinds of difficult problems in connection with electrical construction
and for three and one-half years has been engaged
in this line of work in and about this city. He has four experienced
employees under his charge and contracts for all
kinds of electrical work, no possible danger being incurred by
trusting work to his hands as he has no amateurs to practice
at the expense of the customer but employs only the most
skillful labor. He also deals in all descriptions of electrical
supplies, such as motors, fans, etc., and does repairing
promptly and reliably. Mr. Colby is only a young man but
he has already gained a high place in his profession and is
one of the leading electricians in the city of La Crosse.

STUVE & MILLER, Clothing
and Gents' Furnishing
Goods, 306-308 Pearl St. The
firm of Stuve & miller, which
is successor to A. G. Stuve
and W. Miller and does a general
business in clothing and
gents' furnishing goods. The
newest styles and fabrics are
always obtainable at their store
and the fit is fully assured. In
the furnishing line they show
all the newest fads and keep an
excellent supply of stock goods.
Practically all their goods bear
The union label which is a guarantee
of superior quality. The
well dressed men of La Crosse
know that what is bought here
is the proper thing to get to be
in prevailing fashion. Hats,
caps, etc., are also specialties,
those of the most famous makes
being handled. Their motto is
"One price-the lowest," and
this in connection with the
able business management of
the proprietors has resulted in
the flattering business which
they enjoy.

W. A. ROOSEVELT COMPANY,
212-214-216 S. Front St.
Among the large jobbing institutions of La Crosse the above
mentioned company is deserving of prominent mention. It
was established in 1868 and incorporated in 1888 and is composed
of the following members, all of whom are well known
throughout the city: James McCord, President and Treasurer,
Mrs. Agnes Roosevelt-McCord, Vice President and Allan
C. McCord, Secretary, but the management of its affairs devolves
upon Mr. J. P. Fetter, who has proven himself a valuable
man for this responsible position. The firm does a general
jobbing business in wrought iron pipe, brass and iron
goods, pumps and tools, heating apparatus, etc., and has the
general agency for the Ideal Wind Mills. Twelve persons are
employed in the office and warerooms of the company and
three salesmen are on the road covering the territory of Wisconsin,
Southern Minnesota and part of South Dakota, which
is the extent of their efforts. Three large floors are completely
stocked with a large supply of the different goods handled
by them and all orders are executed promptly and carefully.
Mr. Fetter is an active and progressive business man and is
highly regarded.

JAMES McCORD, 206-208-210 North Front Street, Wholesale
Druggist and Stationer. The abo