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Cars in La Crosse:  A Checklist of Automobile Dealers in La Crosse, Wisconsin from 1907 to 1980 / Compiled by Kathryn Beane and Linda Sondreal; Edwin L. Hill, General Editor, 1985.

Special Collections Rare Books  F589.L1626 A8 1985

 
 
         

 

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CARS IN LA CROSSE

A CHECKLIST OF AUTOMOBILE DEALERS IN LA CROSSE,
WISCONSIN FROM 1907 TO 1980

Compiled by
Kathryn Beane and Linda Sondreal

Edwin L. Hill
General Editor

Area Research Center Checklist Series

Number Seven

Murphy Library
University of Wisconsin - La Crosse
La Crosse, Wisconsin
1985PREFACE

Cars in La Crosse was begun in the 1983-84 academic year
by Kathryn Beane and completed by Linda Sondreal in early
1985. Our interest in the automobile dealerships of this
city resulted from frequent research queries by patrons
as well as from staff requirements. The growth of the
automobile dealership business is a history of the rise
and fall of makes and models, of the merger and consolidation
of companies, and the more recent rise of imported
car sales. it is also the story of adaptation, where the
horseshoeing shop becomes the car repair garage.

For this checklist,* such standard sources as city direc
tories, telephone directories, newspapers, promotional
brochures, advertising, and trade publications were used.
Dates of dealership activity are approximate. Our cut-off
date is 1980; make or dealership activity is carried to
this date and closed at 1980, even though most of these
firms continue in business.

The checklist is in three major sections: the first section,
the dealerships, contains all the basic information for
each firm. Sections two and three are lists of owners of
dealerships and makes of automobiles, respectively, and
each entry refers back to the major entry or entries in
section one.

The work of Mrs. Beane and especially that of Linda Sondreal
is most appreciated. Both worked on this project as time
was available, and both can take satisfaction in knowing
the importance of careful compilation as this checklist
is used.

Edwin L. Hill
June 1985

TABLE OF CONTENTS

Automobile dealers by company name .... page 3

Index of owners of automobile dealerships .page 22

Index of brands or makes of automobiles ..page 35

The Area Research Center Checklist Series
#1. La Crosse Healers: a checklist of physicians,
midwives, dentists, chiropractors, and miscellaneous
practioners in the city of La Crosse
from the 1840s to the 1940s. Compiled by
Carolyn Nelson. 1977.

La Crosse Healers; revised, 1985. Compiled by
Linda Sondreal.

#2. La Crosse Architects: a checklist of architects
in the city of La Crosse from 1853 to 1973.
Compiled by Carolyn Nelson. 1977.

#3. Index of Personal and Company Names in the La
Crosse Tribune of July '4th',' 1976. Compiled by
Rita Thompson. 1977.

#4. Index to Bryant's Memoirs of La Crosse County.
(1907.) Compiled by Virginia Kreyer. 1978.

#5. A Checklist of La Crosse Hotels and Motels,
1840S-1967. 1978.

#6. A Checklist of La Crosse Schools, From the
Beginning to 1980. Compiled by Barbara Nord
and Viola Oertel. 1983.

#7. Cars in La Crosse: a checklist of automobile
dealers in La Crosse, Wisconsin from 1907 to
1980. Compiled by Kathryn Beane and Linda
Sondreal. 1985.SECTION ONE

AUTOMOBILE DEALERS BY COMPANY NAME

Includes address
owner's name
brands sold
dates of activity
ANDERSON MOTOR CO.
Address: 123 S. 6th Steet (1946 only?).
Name of owner: No owner's name could be found.
Make of car: Dodge, Plymouth.
Notes: Later in 1946, Johnson Motor Co. occupied this
address.

ANDREAS & JOHNS
Address: 103 N. 6th Street (1922).
Name of owner: Andreas, Roland J. and Henry E. Johns.
Make of car: No record of make or model sold could be
found.

AUBURN SALES AND SERVICE
Address: 207 State (1934).
Name of owner: No ownerfs name could be found.
Make of car: Auburn.

AUTO IMPORTS CO.
Address: 330 State Street (1952-1953).
Name of owner: No owner's name could be found.
Make of car: No record of make or model sold could be
found.

BADGER AUTO SALES
Address: 119 Main Street (1927); 539 Main Street (1928);
516-518 State Street (1930-1931).
Name of owner: Krause, George E. (1928); Stephan, Albert
J. (1930-1931); Brevik, Jas. H. (1928-1931).
Make of car: Hupmobile (1927-1928); Durant (1931).

BARLOW MOTORS INC.
Address: 325 S. 3rd Street (1956-1957).
Name of owner: Barlow, Robert D.
Make of car: Lincoln, Mercury.
Notes: Formerly La Crosse Motors Inc. occupied this address.

BERGH AUTOMOBILE CO.
Address: 328 S. 5th Street (1913-1922); 408-410 S. 4th
Street (1924-1932); 426-428 S. 4th Street (1934).
Name of owner: Bergh, Thomas T. (1913-1922); Bergh,
Thomas 0. (1924-1934).
Make of car: No record of make or model before 1924,
Hudson, Essex (1924).

BOB BURG OLDSMOBILE-CADILLAC INC.
See: BURG OLDSMOBILE-CADILLAC INC.

BREVIK'S GENERAL SERVICE GARAGE INC.
Address: 5th and State (1934-1936).
Name of owner: Brevik, Jas. H.
Make of car: Hupmobile.

BURG OLDSMOBILE-CADILLAC INC.
Address: 206-212 S. 6th Street (1966-1976); 700 Monitor
(1977-1980).
Name of owner: Burg, Robert A.
Make of car: Oldsmobile, Cadillac.

CAMERON MOTOR CO.
Address: 127-129 S. 6th Street (1922); 122 N 6th Street
(1923); 124-128 N. 6th Street (1924-1942); 620 State
(1942-1964).
Name of owner: Cameron, Mathias D. (1922-1964); Cameron,
Donald M. (1948-1964).
Make of car: Didge (1922-1946); Plymouth (1932-1946);
Studebaker (1945-1964); Packard (1958-1964); Mercedes
Benz (1959-1964).

CASEY's CAR SALES
Address: 3rd and Jay (1946-1952).
Name of owner: Gregorich, R. Casey.
Make of car: Willys (1946-1948); Jeeps (1946-1947);
Kaiser-Frazer (1949-1952); Willys-Overland (1949-
1950/51.

CHENEY CO.
Address: 408-410 S. 4th Street (1939-1942); 426-428 S.
4th Street (1943-1944); 432 S. 4th street (1945-1953).
Name of owner: Cheney, Ross C.
Make of car: Chrysler, Plymouth
Notes: In 1955, Dahl Motors of La Crosse occupied this
address.

CLASON PONTIAC
Address: 326 King (1973-1975).
Name of owner: Clason, Ralph K.
Make of car: Pontiac.
Notes: Later in 1976, Ralph Clason owned Clason Pontiac-
GMC Inc.

CLASON PONTIAC-GMC INC.
Address: 2915 East Ave. (1976-1980).
Name of owner; Clason, Ralph K.
Make of car: Pontiac.

CLEVELAND-CHANDLER GARAGE
Address: 117 N. 3rd Street (1926-1927).
Name of owner: Joseph, George A.
Make of car: Cleveland, Chandler.
Notes: In 1930, Reo-Marmon Garage occupied this address.

COMMUNITY MOTORS
Address: 505 S. 4th Street (1944-1966)
Name of owner: Ritter, George V.
Make of can Hudson (1944-1957); Cadillac (1950/51-
1965); Rambler (1958-1966).

CROSLEY M P SALES
Address: 309 S. 3rd Street (1948)
Name of owner: No one's name could be found.
Make of car: Crosley.

CROWN DATSUN INC.
Address: 505 S. 4th Street (1975-1979).
Name of owner: Vance, William (1975-1977); Fries, William
(1978-1979).
Make of car: Datsun (1975-1979); Volvo (1977-1979).
Notes: Ristey's Auto Mart previously occupied this address.

CROWN VOLVO DATSUN
Address: 505 S, 4th Street ( 1980).
Name of owner: Fries, William, then Carl Schneider.
Make of car: Datsun, Volvo.
Notes:Crown Datsun Inc. previously occupied this address.
Datsun (Nissan) line sold to Ray Hutson Chevrolet
in 1985.

Dahl, Harry
Address: Front & Main St. (1916); 133-135 S. 6th Street
1917-1919); 141-145 S. 6th Street (1922-1930).
Name ofowner: Dahl, Harry.
Make of car: Ford (1916-1930), Lincoln (1926-1930).
Notes: In 1932, Leissring Motor at this address.

DAHL FORD OF LA CROSSE, INC.
Address: 6th and King (1943-1953); 432 S. 4th Street (1955-
1956); 3rd and Division (1957-1980).
Name of owner: Dahl, Kenneth.
Make of car: Ford (1943-1980); Mercury (1943-1946);
Lincoln (1943-1946).
Notes: Company name was Dahl Motors (1943-1945); Dahl
Motors of La Crosse, Inc. (1946-1976); Dahl Ford of
La Crosse, Inc. (1977-1980). Cheney Co. was located
at 432 S. 4th Street previous to 1955.DAHL MOTORS
See: DAHL FORD OF LA CROSSE, INC.

DAHL MOTORS OF LA CROSSE, INC.
See: DAHL FORD OF LA CROSSE, INC.

DELTA IMPORT MOTORS INC.
Address: Pettibone Island (1961-1967); 621 W. Pettibone
Drive (1968-1975); 621 Park Plaza Drive (1976-1980).
Name of owner: Schneider, Carl.
Make of car: Volkswagen (1961-1980); Porsche (1963-1969);
Mercedes Benz (1966-1980); MG (1966-1972); Austin
Healey (1966-1972); Sprite (1966-1970); Fiate (1970-
1980); Volvo (1973-1974); Mazda (1975-1980); Audi
(1976-1980).

DeMANN MOTORS
Address: 118 N. 6th Street (1952-1958).
Name of owner: DeMann, George G.
Make of car: Willys-Overland (1952-1953); Jeep (1952-
1953; 1957).; Willys (1955-1956).
Notes: In 1963, Downtown Dodge Inc. occupied this address.

DEVINE AUTOMOBILE AGENCY INC.
Address: 325 S. 3rd Street (1946-1953).
Name of owner: Devine, George J.
Make of car: Lincoln, Mercury.
Notes: In 1955, La Crosse Motors occupied this address.

DON HUTSON CHEVROLET INC.
See: HUTSON CHEVROLET (1953-1957).

DOWNTOWN DODGE INC.
Address: 118 N. 6th Street (1963-1969).
Name of owner: Miller, David R. (1963-1969); DeMann,
George "Bud" (1968).
Make of car: Didge (1963-1969); Chrysler (1968).
Notes: DeMann Motors occupied this address (1952-1958).

ELSEN & PHILIPS
Address: 108 Main Street (1911); 110 S. 2nd Street (1913-
1916); 202-210 State (1917-1928).
Name of owner: Elsen, Nicolas M. (1911-1927); Philips,
George C.
Make of car: Studebaker (1911-1922); E-M-F (1911);
Saxon (1915); Cadillac (1916-1919); Chevrolet (1918-
1928); Jordan (1922).
Notes: In 1928, Elsen is in partnership with Bryan Neeland
at 125 S. 6th Street.ELSEN & NEELAND INC.
Address: 514 State (1928-1931).
Name of owner: Elsen, Nicholas M.; Neeland, Bryan A.
Make of car: Oakland; Pontiac.

EVERSOLE DODGE INC.
Address: 700 N. 3rd Street (1932-1974).
Name of owner: Eversole, Peter J.
Make of car: Dodge.

EVERSOLE MOTORS INC.
Address: 4th and Cass (1971-1980).
Name of owner: Eversole, Leslie D. and Goerdt, Charles N,
and Eversole, Peter J. (1972- ).
Make of car: Plymouth, Chrysler, Toyota, and Dodge (1972-
1976).
Motes: Previously Eversole-Rogers Co. at this address.

EVERSOLE-ROGERS CO.
Address: 123 S. 6th Street (1954-1966); 4th and Cass (1967-
1970).
Name of owner: Eversole, Leslie; Rogers, A. E.; Eversole
Catherine L. (1963-1965); Goerdt, Charles (1966- ).
Make of car: Dodge (1954-1962); Plymouth (1954-1960, 1963-
1970); DeSoto (1958-1960); Chrysler (1963-1970);
Checker (1962); Simca (1960-1962, 1965-1966, 1968-
1970); Sunbeam (1966-1968-69); Toyota (1968-1970).
Notes: Eversole Motors Inc., located at this address in
1971.

FESS MOTOR SALES
Address: 514-518 State (1932).
Name of owner: Fess, James R.
Make of car: Nash; DeSoto; Plymouth.
Notes: Previously, La Crosse Nash Co. located at this
address.

FLUG MOTOR CO.
Address: 200 State (1939); 620 State (1940-1941).
Name of owner: Flug, Herbert and Flug, Leslie.
Make of car: Packard.

FOX BROS. BUICK CO.
Address: 129 N. 3rd Street (1922-1923); 215-217 N. 3rd
Street (1924-1930).
Name of owner: Fox, Lewis L.; Fox, Henry F.
Make of car: Buick (1922-1930); Franklin (1930).
Notes: Later, Fox Bros. Franklin-Hupmobile located at this
address.

FOX BROS, CO., INC.
Address: 213-215 N. 3rd Street (1932-1934); 207
State (1935-1937).
Name of owner: Fox, Lewis L.; Fox, Henry F. (1932-1934).
Make of car: Franklin; Hupmobile (1932-1934); Continental
(1934); Reo (1935-1936).

FOX BROS. FRANKLIN-HUPMOBILE
Address: 213-215 N. 3rd Street (1931).
Name of owner: Fox, Lewis L.; Fox, Henry F.
Make of car: Franklin; Buick; Hupmobile.
Notes: Later Fox Bros. Co., Inc. located at this address.

FOX BROS. PRACTICAL HORESHOERS
Address: 2nd & State
Name of owner: Fox, Lewis L.; Fox, Henry F.
Name of car: Mason Mclntyre (1909-1915).

GENERAL MOTOR CAR CO. OF LA CROSSE
Address: 207 State (1913-1919); 129 N. 3rd Street (1919)
Name of owner: Krett, Joseph.
Make of car: Mason; Kissel Kars.

GEORGE J. DEVINE AUTOMOBILE AGENCY
See: DEVINE AUTOMOBILE AGENCY.

HAMMON BUICK CO.
Address: 40 Copeland (1974-1980).
Name of owner: Hammond, C. Walt.
Make of car: Buick (1974-1980); Opel (1974-1980); Jeep
(1975).
Notes: Kennard Buick previously at this address.

HANSEN MOTOR CO.
Address: 118 N. 6th Street (1948).
Name of owner: Hansen, Leslie W.
Make of car: Kaiser; Frazer.

HART IMPLEMENT CO.
Address: 101-105 N. Front (1911-1916).
Name of owner: Hart, Homer C.
Make of car: Brush Runabout (1911).

HODGE & ROBBINS OLDSMOBILE
Address: 118 S. 5th Street (1923).
Name of owneri Hodge, George R.; Robbins, A. B.
Make of car: Oldsmobile.
Notes: In 1924, Hodge & Robbins located at 1433 Charles.

HOFWEBER, JOHN L.
Address: 101-109 Main Street (1916-1964).
Name of owner: Hofweber, John L.
Make of car: Oakland (1916-1924); Packard (1923-1936);
Nash (1926-1928; 1935-1957); Ajax (1926); Graham
(1932); LaFayette (1937-1939); Rambler (1958-1963).

HOFWEBER, P. & SONS
Address: 127 Mill (1909); 113 Main (1911-1926).
Name of owner: Hofweber, Peter; Hofweber, Peter Jr.;
Hofweber, August.
Make of car: Ford (1909-1915); Hupmobile (1916).

HOLWAY, CHARLES H.
Address: 429 State (1909-1918).
Name of owner: Holway, Charles H.
Make of car: Rambler (1916-1918).

HONDA MOTOR WERKS
Address: 326 King (1979-1980).
Name of owner: Schneider, Carl.
Make of car: Honda, Saab.
Notes: Previously International Motor Werks located at
this address.

HUTSON CHEVROLET, INC. (1953-1957)
Address: 211-215 N. 3rd Street.
Name of owner: Hutson,Don.
Make of car: Chevrolet. Acquired Datsun (Nissan) line
from Crown Volvo Datsun in 1985.

HUTSON .CHEVROLET, INC. (1958- )
Address: 4th & Cass (1958-1965); 100 Mormon Coulee Road
(1966-1972); 3232 Mormon Coulee Road (1973- ).
Name of owner: Hutson, Ray.
Make of car: Chevrolet.

IMPORT CAR SERVICE
Address: 1816 George (1963); 510 Lang Drive (1964); 2700
George (1965).
Name of owner: Eldridge, Sid.
Make of car: Fiat, Triumph (1964-1965).

INTERNATIONAL MOTOR WERKS
Address: 326 King (1976-1979).
Name of owner: Schneider, Carl J.
Make of car: Honda
Notes: In 1979, Honda Motor Werks located at this address.

JAMES COMPANY
Address: Front and King (1916).
Name of owner: James, Alfred.
Make of car: No record of make or model sold could be
found. Notes: Formerly James Foundry located at this address.

JAMES FOUNDRY
Address: Front and King (1905-1907).
Name of owner: James, Alfred.
Make of car: No record of make or model sold could be
found. Notes: Later James Company located at this address.

JOHNSON MOTOR COMPANY
Address: 123 S. 6th Street (1946-1953).
Name of owner: Johnson, Vandel O.
Make of car: Didge, Plymouth.
Notes: Eversole Rogers at this address in 1955.

JUSTIN AUTO CO.
Address: 627 S. 3rd Street (1915); 219 N. 3rd Street
(1916).
Name of owner: Justin, Joseph.
Make of car: No record of make or model sold could be
found.

KENNARD BUICK CO.
Address: 419 State (1944-1946); 40 Copeland (1947-1973).
Name of owner: Kennard, Elmer E. (1944-1957); K-B Leasing,
Inc. (Walt Hammond Lease Mgr.) (1958-1973).
Make of car: Buick (1944-1973); Jeep (1958-1973); Opel
(1959-1961, 1964-1973); Renault (1959-1964); Jaguar
(1959-1961).
Notes: In 1974, Hammond Buick is located at this address.

KENYON-KNEELAND AUTO CO. AGENTS
Address: 306-310 S. 4th Street (1919).
Name of owners: Kenyon, William and Kneeland, Arthur M.
Make of car: Maxwell, Chalmers, Marmon.

KERRIGAN MOTOR CO.
Address: 325-327 S. 3rd Street; 505 S. 4th Street (1934).
Name of owner: Kerrigan, Bernard G.
Make of car: Graham.

KNIGHT MOTORS TRUCK CO.
Address: 115 N. 6th Street; 207 State (1928).
Name of owner: Moore, Bryan N.
Make of car: No record of make or model sold could be
found.

LA CROSSE MOTOR CAR CO.
Address: 127 N. 3rd Street (1907-1915).
Name of owner: Zimmer, Jacob E.
Make of car: No record of make or model sold could be
found. Notes: Zimmer Motor Car Co. later located at this address.

LA CROSSE MOTOR TRUCK CO.
Address: 106-108 N. Front (1915).
Name of owner: Noetzel, Fred J.
Make of car: No record of make or model sold could be
found.

LA CROSSE MOTOR TRUCK & IMPLEMENT CO.
Address: 118 N. 6th Street (1947-1948).
Name of owner: Anderson, Herbert W.
Make of cars: Kaiser, Frazer.

LA CROSSE MOTORS INC.
Address: 325 S. 3rd Street (1955-1956).
Name of owner: Desinger, Ray S.
Make of cars: Lincoln, Mercury.
Notes: Barlow Motors, Inc. located at this address in 1957.

LA CROSSE NASH CO.
Address: 116 S. 2nd Street (1930-1931).
Name of owner: Fess, James R.
Make of Car: Nash.
Notes: Later, Fess Motor Sales located at this address.

LA CROSSE OVERLAND CO.
Address: 217 S. Front (1916-1917); 130 N. 5th (1918-1927);
115 S. 6th (1928) . Name of owners: Moll, Alexander A. (1916); Moll, Alexander
B. (1917-1927); Moll, Emma C. (1928).Make of car: Willys Knight, Willy Overland (1926).
Notes: In 1930 Moll motor Co. at this address.

LAPITZ, J. F. & SON
Address: 504 N. 4th Street (1924).
Name of owners: Lapitz, Joseph F. and Lapitz, Roy R.
Make of car: No record of make or model sold could be
found.

LAW AUTO CO.
Address: 419 Cass (1911); 504 State (1913-1917).
Name of owner: Law, David; Webber S. Russell, mgr. (1913-
1917). Make of car: No record of make or model sold could be
found.

LEISSRING MOTOR CO.
Address: 141-145 S. 6th Street (1931-1941).
Name of owners: Leissring, Afred, and Harry Dahl.
Make of car: Ford, Lincoln (1939-1941), Zephr (1939).
Notes: Later, Community Mortors (used cars) at this
address; Dahl Motors at this address later on .

LEONARD MOTORS
Address: 325-329 S. 3rd (1964-1966).
Name of owner: Leonard, Euguen G.
Make of car: Checker Marathon (1964); Checker (1965-66).

LISO & ROCHELT
Address: 321 Jay (1915).
Name of owner: Liso, Henry and Rochelt, Wenzel.
Make of car: No record of make or model sold could be
found.

LOW AND DICKSON
Address: 514-518 State (1934-1937).
Name of owner: Low, Elmer C. and Dickson, Harold L.
Make of car: DeSoto, Plymouth.
Notes: In 1939, Low Motor located at this address.

LOW MOTOR CO.
Address: 514-518 State (1939-1942); 116 S. 2nd Street
(1945); 5th and State (1946-1949); 608-612 Cass
(1950/51-1980) .
Name of owners: Low, Elmer C., Low, Jack L., Low, Steve.
Make of car: DeSoto (1939-1942); Plymouth (1939-1957);
Mercury (1958-1980); Edsel (1958-1960); English Fords(1961); Jeep (1974-1980); Renault (1979-1980);
Lincoln, Continental, Lincoln-Continental (1958-
1980); Rambler (1968-1970); American Motors (1971-
1980).

MACHINE PRODUCTS CORPORATION
Address: 2009 West Ave. South ( 1949).
Name of owner: No owner's name could be found.
Make of car: Crosley.

MASHAK AND SCHWALBE
Address: 326-328 S. 5th (1924-1928).
Name of owner: Mashak, Joseph F. and Schwalbe, Edwin.
Make of cars: Paige, Jewett; Pierce Arrow (1926-1928).
Notes: In 1930, Mashak Buick Co. located at this address.

MASHAK BUICK CO.
Address: 326-328 S. 5th (1930-1932).
Name of owner: Mashak, Joseph F.
Make of car: Buick; Marquette (1930).
Notes: In 2934, Mashak Motor Co. at this address.

MASHAK MOTOR CO.
Address: 326-328 5th Ave. S. (1934-1936); 426-428 S. 4th
(1937-1942).
Name of owner: Mashak, Joseph F.
Make of car: Buick (1934-1942); Cadillac, LaSalle (1934-
1939); Pontiac (1934-1937).

MATSON, HERMAN F.
Address: 627 King (1924-1926).
Name of owner: Matson, Herman F.
Make of car: No record of make or model sold could be found.

McKENZIE CHEVROLET CO., INC.
Address: 200-215 N. 3rd. (1934-1953).
Name of owner: McKenzie, Ralph E.
Make of car: Cadillac, LaSalle (1940-1941, 1948);
Chevrolet.

MIDWEST MOTORS
Address: 419 State Street (1941).
Name of owner: Kroner, John C.
Make of car: Lincoln, Mercury.

MOLL MOTOR
Address: 115 S. 6th Street (1930-1932).
Name of owner: Moll, Emma C.
Make of car: Cadillac, LaSalle, Pontiac, Oakland.

MOLL-SAVAGE MOTOR CO.
Address: 419 State (1915).
Name of owner: Moll, Alexander and Savage, Myron D.
Make of car: No record of make or model sold could be found.
Notes: In 1916, Savage Co. located at this address.

MOORE'S AUTO SALES
Address: 505 S. 4th (1939-1942).
Name of owner: Moore, Alois.
Make of car: Willys, Hudson.

MOORE'S WILLYS-OVERLAND DISTRIBUTION SALES & SERVICE
Address: 326 S. 3rd (1939).
Name of owner: Moore, Alois.
Make of car: Willys-Overland.
Notes: In same year,. Moorefs Used car located at same address.

MUELLER-MORLEY CO., INC.
Address: 118 N. 6th (1924-1928).
Name of owner: Mueller, Erwin and Morley, J. C.
Make of car: Studebaker, and Erskine in 1928.
Notes: In 1930, Mueller Motor Co. Inc. located at this address.

MUELLER MOTOR CO., INC.
Address: 118 N. 6th (1930-1934).
Name of owner: Mueller, Erwin.
Make of car: Studebaker, Erskine.

NASH AUTO AND MACHINE CO.
Address: 213-217 S. Front (1919); 118 N. 6th (1919-1922).
Name of owner: Mueller, Erwin and Atkinson, Howard (1919);
Morley, J. C. repalced Atkinson in 1919.
Make of car: Nash, R & V. Knight and LaFayette.
Notes: In 1924, Mueller-Morley Co. Inc. listed at this address.

NATIONAL MOTOR SALES
Address: 1537 Caledonia (1941).
Name of owner: No owner's name could be found.
Make of car: Willys.

NEWBURG MOTOR CO.
Address: 326 5th Ave. S. (1947-1949); 212 S. 6th (1950/
51 - 1965).
Name of owner: Newburg, Irwin B.
Make of car: Oldsmobile.
Notes: In 1966, Bob Burg Olds-Cadillac located at this
address. In 1965, Newburg Olds-Cadillac located at
this address.

NEWBURG OLDS-CADILLAC INC.
Address; 212 S. 6th (1965).
Name of owner: Newburg, Irwin B.
Make of car: Oldsmobile, Cadillac.

NOVAK SALES & SERVICE
Address: 332 Copeland Avenue (1926).
Name of owner: Novak, Felix.
Make of car: No record of make or model sold could be
found.

OLSON & SCHMIDT PONTIAC INC.
Address: 326 King Street (1959-1967).
Name of owner:, Olson, Lloyd A.; Schmidt, Catherine (1959-
1966); Olson, Alta (1967).
Make of car: Pontiac.
Notes: Olson Pontiac Inc. located at this address in 1968.

OLSON-CLASON PONTIAC INC.
Address: 326 King Street (1969-1972).
Name of owner: Olson, Lloyd A. (1969-1970); Olson, Alta
(1969-1970); Clason, Joyce (1969-1970); Clason, Ralph
K. (1971-1972); Striegel, Joyce (1971-1972); Clason,
Joyce (1971-1972).
Make of car: Pontiac.
Notes: In 1973, Clason Pontiac Inc. located at this address.

OLSON PONTIAC INC.
Address: 326 King Street (1968).
Name of owner: Olson, Lloyd A. and Olson, Alta.
Make of car: Pontiac.
Notes: In 1969, Olson-Clason Pontiac Inc. located at this
address.

OLSTAD-CHENEY CO.
Address: 408-410 S. 4th (1934-1939).
Name of owner: Olstad, Al and Cheney, Ross C.
Make of car: Chrysler, Plymouth.
Notes: In 1939, Cheney Co. located at this address.

PARKER-HIRT MACHINE CO.
Address: 101-107 Main (1913) .
Name of owner: Hirt, Joseph F.
Make of car: No record of make or model sold could be
found.
Notes: Relocated at 1804 Berlin during same year.

PETERSON, CARL
Address: 429 State (previously at 321 Jay) (1926-1928)
Name of owner: Peterson, Carl.
Make of car: Star.

PHILIPS, GEORGE C.
Address: 200-210 State (1927-1932); 718 N. 3rd (1934);
127 S. 6th (1935-1936).
Name of owner: Philips, George C.
Make of car: Chevrolet (1927-1932); Studebaker (1934-
1936). Notes: Philips was previously in partnership with
Nicholas Elsen.

PINTZ, WILLIAM
Address: 402 N. 24th (1928).
Name of owner: Pintz, William.
Make of car: No record of make or model sold could be
found.

R. C. CHENEY CO.
see: CHENEY CO.

RAPER GARAGE
Address: 119 S. 5th Street (1923-1924); 413-425 King (1926-
1937); 326-328 5th Avenue S. (1937-1947).
Name of owner: Raper, Harry.
Make of cars: Hupmobile (1923-1927); Jordan (1923-1927);
Gray (1923); Oldsmobile (1926-1947); Viking (1930).
Notes: In 1947 Newburg Motor Co. located at this address.

RAY HUTSON CHEVROLET INC.
See: HUTSON CHEVROLET INC 1958-

REO-MARMON GARAGE
Adddress: 117 N. 3rd Street (1930-1931).
Name of owner: Joseph, George A.
Make of cars: Reo, Marmon
Notes: Previously Cleveland-Chandler Garage located at
this address.

RISTEY'S AUTO MART
Address: 505 S. 4th (1970-1974).
Name of owner: Ristey, Charles.
Make of car: Datsun.
Notes: In 1975 Crown Datsun Inc. occupied this address.

RISTOW MOTOR CO.
Address: 417-419 King (1916-1919); 213-217 S. Front
(1922-1924).
Name of owner: Ristow, William.
Make of car: Republic.
Notes: In 1926 Ristow Motor Service listed at this address.

RIVERFRONT BOAT MART INC.
Address: 328 Front Street (1959).
Name of owner: Vollenweider, Milyton L.; Vollenweider,
Richard H. Make of car: Triumph.

RYBOLD AUTO AND REPAIR GARAGE
Address: 415 State (1919).
Name of owner: Rybold, Martin W.
Make of car: No record of make or model sold could be
found.

SCHAEFER MOTORS
Address: 40 Copeland (1946).
Name of owner: Schaefer, Norbert J.
Make of car: Kaiser, Frazer.
Notes: In 1945 located in Onalaska; in 1947, Schaefer
was a used car dealer.

SPAD MOTOR CO.
Address: 501 S. 3rd Street (1930-1931)
Name of owner: Glazeman, Alvin R.
Make of car: DeSoto.

SPENCER MOTOR CO.
Address: 537 Main (1926-1927).
Name of owner: Spencer, Elmer.
Make of car: Pontiac, Oakland.

STARCH BROS AUTO CO.
Address: 413 3rd (1915).
Name of owner: Starch, Emil and Starch, Benjamin.
Make of car: No record of make or model sold could be
found.

STRIKE MOTOR CO.
Address: 318-326 King (1939-1949).
Name of owner: Strike, John L.
Make of car: Pontiac
Notes: In 1950, Strike Pontiac located at this address.

STRIKE PONTIAC
Address: 318-326 King (1950/51-1959).
Name of owner: Strike, John L.
Make of car: Pontiac.
Notes: In 1960 Olson & Schmidt Pontiac located at this
address.

STUDEBAKER SALES & SERVICE
Address: 5th Avenue/State (1939-1943).
Name of owner: No owner's name could be found.
Make of car: Studebaker.

TANBERG AUTO CO.
Address: 312 State (1909).
Name of owner: Tanberg, John C.
Make of car: No'record of make or model could be found.

TRI-STATE MOTORS INC.
Address: 505-507 S. 4th Street (1930-1931); 115 N. 6th
to 1311 S. 15th (1932).
Name of owner: Simonett, Bernard T.
Make of car: Willys, Knight, Whippet, Willys Overland.

VAALER & DETERS
Address: 426-428 S. 4th, 505-507 S.4th (1934).
Name of owner: Vaaler, John O. and Deters, Ewald E.
Make of car: Terraplane, Hudson.
Notes: In 1935 Vaaler, Deters and Barton located at
this address.

VAALER, DETERS AND BARTON
Address: 505-507 S. 4th Street (1935-1938); 1309 S. 4th
Street (1939).
Name of owners: Vaaler, John 0.; Deters, Ewa d E. and
Sarton, Clarence C.
Make of car: Hudson, Terraplane.
Notes: Vaaler was a salesman for Al Moore in 1941.

VOIGHT AUTO CO.
Address: 218 S. 2nd Street (1945-1948).Name of owner: Voigt, E. Vincent.
Make of car: Packard.

VOIGT PACKARD CO.
Address: 218 S. 2nd Street (1949-1955); 516-518 State
(1955-1958); 207 S. Front (1959).
Name of owner: Voigt, E. Vincent.
Make of car: Packard, Studebaker (1958).

VOSS MOTOR SALES INC.
Address: 700 N. 3rd Street (1955-1963)
Name of owner: Voss, Bernard H.
Make of car: Chrysler, Plymouth.

WALT HAMMOND BUICK CO.
See: HAMMOND BUICK CO.

WARD AUTO CO.
Address: 419 Cass (1909-1911); 219 N. 3rd (1913).
ame of owner: Ward, William; Law, David; Fauver,
Herbert (1913).
Make of car: No record of make or model could be found.

WEIHAUPT, JOHN G., INC.
Address: 306-310 S. 4th Street (1931-1934).
Name of owner: Weihaupt, John G.
Make of car: Chrysler, Plymouth.
Notes: In 1937 Weihaupt was in the salvage business.

WEIHAUPT-SAVAGE CO., INC.
Address: 306-310 S. 4th Street (1922-1930).
Name of owner: Weihaupt, John G. and Savage Myron D.
Make of car: Chrysler, Reo., Cadillac (1926); Chrysler
(1928); Chrysler and Plymouth (1930).

WESTERN MOTORS
Address: 718 N. 3rd Street (1934).
Name of owner: No owner's name could be found.
Make of car: Studebaker.

WISCONSIN MOTORS CAR CO.
Address: 325 Jay (1918-1919).
Name of owner: Smith, __and Frisch, John P.(1918);
Frisch, John P. (1919).
Make of car: Alien.

ZEISLER MOTOR CO.
Address: 539 Main (1923-1927).
Name of owner: Zeisler, Leonard.
Make of car: Durant, Star, Flint (1926).

ZIMMER MOTOR CAR CO.
Address: 118 N. 6th Street (1916-1917).
Name of owner: Zimmer, Jacob E.
Make of car: No record of make or model sold could be
found.
Notes: Previously La Crosse Motor Car Co. located at
this address.

SECTION TWO

INDEX OF OWNERS OF AUTOMOBILE DEALERSHIPS

Anderson, Herbert W.
see
LA CROSSE MOTOR TRUCK & IMPLEMENT CO.

Andreas, Roland
see
ANDREAS & JOHNS

Atkinson, Howard L.
see
NASH AUTO AND MACHINE CO.

Barlow, Robert D.
see
BARLOW MOTORS, INC.

Barton, Clarence C.
see
VAALER, DETERS AND BARTON

Bergh, Thomas 0.
see
BERGH AUTOMOBILE CO.

Bergh, Thomas T.
see
BERGH AUTOMOBILE CO.

Brevik, Jas H.
see
BADGER AUTO SALES BREVIK'S GENERAL SERVICE GARAGE INC.

Burg, Robert
see
URG OLDSMOBILE-CADILLAC INC.

Cameron, Donald M. see CAMERON MOTOR CO.

Cameron, Mathias D. (M.D., Matt D.)
see
CAMERON MOTOR CO.

Casey, Gregorich R.
see
CASEY'S CAR SALES

Cheney, Ross C.
see
OLSTAD-CHENEY CO.
CHENEY CO.

Clason, Joyce
see
OLSON-CLASON PONTIAC INC.

Clason, Ralph K.
see
OLSON-CLASON PONTIAC INC.
CLASON PONTIAC
CLASON PONTIAC-GMC INC.

Dahl, Harry
see
DAHL, HARRY
LEISSRING MOTOR CO.

Dahl, Kenneth V.
see
DAHL FORD OF LA CROSSE, INC

DeMann, George "Bud"
see
DOWNTOWN DODGE INC.

DeMann, George G.
see
DEMANN MOTORS

Desinger, Ray S.
see
LA CROSSE MOTORS INC.

Deters, Ewald E.
see
VAALER & DETERS
VAALER, DETERS & BARTON

Devine, George J.
see
DEVINE (Automobile Agency)

Dickson, Harold L.
see
LOW AND DICKSON

Eldridge, Sid
see
IMPORT CAR SERVICE

Elsen, Nicholas M.
see
ELSEN & PHILIPS
ELSEN & NEELAND INC.

Eversole, Catherine
see
EVERSOLE-ROGERS CO.

Eversole, Leslie
see
EVERSOLE-ROGERS CO.
EVERSOLE MOTORS INC.

Eversole, Peter J.
see
EVERSOLE MOTORS, INC.
EVERSOLE DODGE, INC.

Fauver, Herbert M.
see
WARD AUTO CO.

Fess, James R.
see
LA CROSSE NASH CO.
FESS MOTOR SALES

Flug, Herbert
see
FLUG MOTOR CO.

Flug, Leslie
see
FLUG MOTOR CO.

Fox, Henry F.
see
FOX BROS. BUICK CO.
FOX BROS. CO., INC.
FOX BROS. FRANKLIN-HUPMOBILE
FOX BROS. PRACTICAL HORSESHOERS

Fox, Lewis L.
see
FOX BROS. BUICK CO.
FOX BROS. FRANKLIN-HUPMOBILE
FOX BROS. CO., INC
FOX BROS PRACTICAL HORSESHOERS

Fries, William
see
CROWN-DATSUN INC.
CROWN -VOLVO-DATSUN

Frisch, John P.
see
WISCONSIN MOTOR CAR CO.

Glazeman, Alvin R.
see
SPAD MOTOR CO.

Goerdt, Charles N.
see
EVERSOLE - ROGERS CO.
EVERSOLE MOTORS INC.

Gregorich, R. Casey
see
CASEY'S CAR SALES

Hammond, C. Walt
see
HAMMOND BUICK CO.
KENNARD BUICK CO.Hart, Homer C.
see
HART IMPLEMENT CO.

Hirt, Joseph F.
see
PARKER-HIRT MACHINE CO.

Hodge, George R.
see
HODGE & ROBBINS OLDSMOBILE

Hofweber, August
see
HOFWEBER, P. & SONS

Hofweber, John L.
see
HOFWEBER, JOHN L.

Hofweber, Peter
see
HOFWEBER, P. & SONS

Hofweber, Peter Jr.
see
HOFWEBER P. & SONS

Holway, Charles H.
see
HOLWAY, CHARLES H.

Hutson, Don
see
HUTSON CHEVROLET INC. (1953-1957)

Hutson, Ray
see
HUTSON CHEVROLET, INC. (1958-

James, Alfred
see
JAMES CO.
JAMES FOUNDRY

Johns, Henry E.
see
ANDREAS & JOHNS

Johnson, Vandel O.
see
JOHNSON MOTOR CO.

Joseph, George A.
see
CLEVELAND-CHANDLER GARAGE
REO-MARMON GARAGE

Justin, Joseph
see
JUSTIN AUTO CO.

Kennard, Elmer E.
see
KENNARD BUICK CO.

Kenyon, William
see
KENYON-KNEELAND AUTO CO. AGENTS

Kerrigan, Bernard G.
see
KERRIGAN MOTOR CO.

Kneeland, Arthur M.
see
KENYON-KNEELAND AUTO CO. AGENTS

Krause, George E.
see
Badger Auto Sales

Krett, Joseph
see
GENERAL MOTOR CAR CO. OF LA CROSSE

Kroner, John C.
see
MIDWEST MOTORSLapitz, Joseph F.
see
LAPITZ, J. F. & SON

Lapitz, Roy R.
see
LAPITZ, J. F. & SON

Law, David
see
LAW AUTO CO.
WARD AUTO CO.

Leissring, Alfred A.
see
LEISSRING MOTOR CO.

Leonard, Eugene
see
LEONARD MOTORS

Liso, Henry
see
LISO & ROCHELT

Low, Elmer C.
see
LOW AND DICKSON
LOW MOTOR CO.

Low, Jack L.
see
LOW MOTOR CO.

McKenzie, Ralph E.
see
McKENZIE CHEVROLET CO., INC,

Mashak, Joseph F.
see
MASHAK AND SCHWALBE
MASHAK BUICK CO.
MASHAK MOTOR CO.

Matson, Herman F.
see
MATSON, HERMAN P.

Miller, David R.
see
DOWNTOWN DODGE INC.

Moll, Alex A.
see
LA CROSSE OVERLAND CO.

Moll, Alex B.
see
LA CROSSE OVERLAND CO.

Moll, Emma C. (Mrs.)
see
LA CROSSE OVERLAND CO.
MOLL MOTOR

Moll, Alexander
see
MOLL-SAVAGE MOTOR CO.

Moore, Al
see
MOORE'S WILLYS-OVERLANDT DIST. SALES & SERVICE
MOORE'S AUTO SALES

Moore, Alois
see
MOORE'S WILLYS-OVERLAND DIST. SALES & SERVICE
MOORE'S AUTO SALES

Moore, Bryan N.
see
KNIGHT MOTOR TRUCK CO.

Morley, J. C.
see
NASH AUTO AND MACHINE CO.
MUELLER-MORLEY CO., INC.

Mueller, Erwin
see
NASH AUTO AND MACHINE CO.
MUELLER-MORLEY CO., INC.
MUELLER MOTOR CO., INC.

Neeland, Bryan A.
see
ELSEN & NEELAND INC.

Newburg, Irwin B.
see
NEWBURG MOTOR CO.
NEWBURY OLDS-CADILLAC INC.

Noetzel, Fred
see
LA CROSSE MOTOR TRUCK CO.

Novak, Felix
see
NOVAK SALES & SERVICE.

Olson, Lloyd A.
see
OLSON & SCHMIDT PONTIAC INC.
OLSON PONTIAC INC.
OLSON-CLASON PONTIAC INC.

Olson, Mrs. Alta
see
OLSON & SCHMIDT PONTIAC INC.
OLSON PONTIAC INC.
OLSON-CLASON PONTIAC INC.

Olstad, Al
see
OLSTAD-CHENEY CO.

Peterson, Carl
see
Peterson, CARL

Philips, George C.
see
ELSEN & PHILIPS
PHILIPS, GEORGE C.

Pintz, Win.
see
PINTZ WILLIAM

Raper, Harry
see
RAPER GARAGE

Ristey, Charles
see
RISTEY'S AUTO MART

Ristow, William
see
RISTOW MOTOR CO.

Ritter, George V.
see
COMMUNITY MOROTS

Robbins, A. B.
see
HODGE & ROBBINS OLDSMOBILE
HODGE & ROBBINS

Rochelt, Wenzel
see
LISO & ROCHELT

ROGERS, A. E.
see
EVERSOLE-ROGERS CO.

Russell, Webber
see
LAW AUTO CO.

Rybold, Martin W.
see
RYBOLD AUTO AND REPAIR GARAGE

Savage, Myron D.
see
MOLL-SAVAGE MOTOR CO.
WEIHAUPT-SAVAGE CO., INC.

Schaefer, Norbert J.
see
SCHAEFF MOTORS

Schmidt, Catherine
see
OLSON & SCHMIDT PONTIAC INC.

Schneider, Carl
see
DELTA IMPORT MOTORS INC.
INTERNATIONAL MOTOR WERKS
HONDA MOTOR WERKS
CROWN VOLVO DATSUN

SchwaIbe, Edwin
see
MASHAK AND SCHWALBE

Simonett, Bernard T.
see
TRI-STATE MOTORS, INC.

Smith,
see
WISCONSIN MOTOR CAR CO.

Spencer, Elmer
see
SPENCER MOTOR CO.

Starch, Benjamin
see
STARCH BROS. AUTO CO.

Voss, Bernard H.
see
VOSS MOTOR SALES INC.

Ward, William
see
WARD AUTO CO.

Weihaupt, John G.
WEIHAUPT-SAVAGE CO. INC.

Zeisler, Leonard
see
ZEISLER MOTOR CO.

Zimmer, Jacob E.
see
LA CROSSE MOTOR CAR CO.
ZIMMER MOTOR CAR CO.

SECTION THREE

INDEX OF BRANDS OR MAKES OF AUTOMOBILES

AJAX
See: HOFWEBER, JOHN L.

ALLEN
See: WISCONSIN MOTOR CAR CO.

AMERICAN MOTORS
See: LOW MOTOR CO.

AUBURN
See: AUBURN SALES AND SERVICE

AUDI
See: DELTA IMPORT MOTORS INC.

AUSTIN HEALEY
See: DELTA IMPORT MOTORS INC.

BUICK
See: FOX BROS. BUICK
MASHAK BUICK CO.
FOX BROS. FRANKLIN-HUPMOBILE
MASHAK MOTOR CO.
KENNARD BUICK CO.
HAMMOND BUICK CO.

BRUSH RUNABOUT
See: HART IMPLEMENT CO.

CADILLAC
See;
ELSEN AND PHILIPS
WEIHAUPT-SAVAGE CO., INC.
MOLL MOTOR
MASHAK MOTOR CO.
McKENZIE CHEVROLET CO., INC.
COMMUNITY MOTORS
NEWBURG OLDS-CADILLAC INC.
BURG OLSMOBILE-CADILLAC INC.

CHALMERS
See: KENYON-KNEELAND AUTO CO., AGENTS

CHANDLER
See: CLEVELAND CHANDLER GARAGE

CHECKER
See:
EVERSOLE-ROGERS CO.
LEONARD MOTORS

CHEVROLET
See: ELSEN AND PHILIPS
PHILIPS, GEORGE C.
McKENZIE CHEVROLET CO., INC.
HUTSON CHEVROLET INC. (1953-1957)
HUTSON CHEVROLET INC. (1958- )

CHRYSLER
See:
WEIHAUPT-SAVAGE CO., INC.
WEIHUAPT, JOHN G. INC.
OLSTAD-CHENEY CO. CHENEY CO.
VOSS MOTOR SALES, INC.
EVERSOLE-ROGERS CO.
EVERSOLE MOTORS. INC.

CLEVELAND
See: CLEVELAND-CHANDLER GARAGE

CONTINENTAL
See: FOX BROS. CO., INC.
LOW MOTORS

CROSLEY
See: CROSLEY M. P. SALES
MACHINE PRODUCTS CORP.

DATSUN
See: RISTEY'S AUTO MART
CROWN DATSUN INC.
CROWN-VOLVO-DATSUN

DESOTO
See:
SPAD MOTOR CO.
FESS MOTOR SALES
LOW & DICKSON
LOW MOTOR CO.
CHENEY CO.
EVERSOLE-ROGERS CO.DODGE
See: CAMERON MOTOR CO.
ANDERSON MOTOR CO.
JOHNSON MOTOR CO.
EVERSOLE-ROGERS CO.
DOWNTOWN DODGE INC.
EVERSOLE DODGE INC.
EVERSOLE MOTORS INC.

DURANT
See: ZEISLER MOTOR CO.
BADGER AUTO SALES

E-M-F AUTOS
See: ELSEN & PHILIPS

EDSEL
See: LOW MOTOR CO.

ENGLISH FORDS
See: LOW MOTOR CO.

ERSKINE
See: MUELLER-MORLEY CO., INC,
MUELLER MOTOR CO., INC.

ESSEX
See: BERGH AUTOMOBILE CO.

FIAT
See: IMPORT CAR SERVICE
DELTA IMPORT MOTORS INC.

FLINT
See: ZEISLER MOTOR CO.

FORD
See: HOFWEBER, P. & SONS
DAHL, HARRY
LEISSRING MOTOR CO.
DAHL FORD OF LA CROSSE

FRANKLIN
See: FOX BROS. BUICK
FOX BROS . FRANKLIN-HUPMOBILE
FOX BROS. CO., INC.

FRAZER
See: SCHAEFER MOTORS
HANSEN MOTOR CO.
LA CROSSE MOTOR TRUCK & IMPLEMENT CO
CASEYS CAR SALES

GRAHAM
See: ELSEN & NEELAND
HOFWEBER, JOHN L.
KERRIGAN MOTOR CO.

GRAY
See: RAPER GARAGE

HONDA
See: INTERNATIONAL MOTOR WERKS
HONDA MOTOR WERKS

HUDSON
See: BERGH AUTOMOBILE CO.
VAALER & DETERS
VAALER, DETERS AND BARTON
MOORE'S AUTO SALES
COMMUNITY MOTORS

HUPMOBILE
See: HOFWEBER, P. AND SONS
RAPER GARAGE
BADGER AUTO SALES
FOX BROS. BUICK CO.
FOX BROS. CO. , INC.
BREVIK'S GENERAL SERVICE GARAGE, INC.

IMPERIAL
See: LA CROSSE PLOW COMPANY

JAGUAR
See: KENNARD BUICK CO.

JEEP
See: CASEYS CAR SALES
KENNARD BUICK
LOW MOTOR CO.
HAMMOND BUICK CO.

JEWETT
See: MASHAK AND SCHWALBE

JORDAN
See:ELSEN AND PHILIPS RAPER GARAGE

KAISER
See: SCHAEFER MOTORS
HANSEN MOTOR CO.
LA CROSSE MOTOR TRUCK & IMPLEMENT CO.
CASEYS CAR SALES

KISSEL KAR
See: GENERAL MOTOR CAR CO., OF LA CROSSE

LA FAYETTE
See: NASH AUTO AND MACHINE CO.
HOFWEBER, JOHN L.

LA SALLE
See: MOLL MOTOR
MASHAK MOTOR CO.
McKENZIE CHEVROLET CO., INC.

LINCOLN
See: DAHL, HARRY
LEISSRING MOTOR CO.
MIDWEST MOTORS
DEVINE AUTOMOBILE AGENCY
LA CROSSE MOTORS INC.
BARLOW MOTORS INC.
LOW MOTORS

MG
See: DELTA IMPORT MOTORS INC.

McINTYRE
See: FOX BROS. PRACTICAL HORSESHOE CO.

MARMON
See: KENYON-KNEELAND AUTO CO. AGENTS
REO MARMON GARAGE

MARQUETTE
See: MASHAK BUICK CO.

MASON
See: FOX BROS. PRACTICAL HORSESHOERS
GENERAL MOTOR CAR CO. OF LA CROSSE

MAXWELL
See: KENYON-KNEELAND AUTO CO., AGENTS

MAZDA
See: DELTA IMPORT MOTORS INC.

MERCEDES BENZ
See: CAMERON MOTOR CO.
DELTA IMPORT MOTORS, INC,

MERCURY
See: MIDWEST MOTORS
DEVINE AUTOMOBILE AGENCY
LA CROSSE MOTORS, INC.
BARLOW MOTORS, INC.
LOW MOTOR CO.

NASH
See: NASH AUTO AND MACHINE CO.
HOFWEBER, JOHN L.
LA CROSSE NASH CO.
FESS MOTOR SALES

OAKLAND
See: HOFWEBER, JOHN L.
SPENCER MOTOR CO.
ELSEN & NEELAND MOLL MOTOR

OLDSMOBILE
See: HODGE & ROBBINS OLDSMOBILE
RAPER GARAGE
NEWBURG MOTOR CO.
NEWBURG OLDS-CADILLAC INC.
BURG OLDSMOBILE-CADILLAC INC.

OPEL
See: KENNARD BUICK CO.
HAMMOND BUICK CO.

PACKARD
See: HOFWEBER, JOHN L.
FLUG MOTOR CO.
VOIGHT AUTO CO.
VOIGHT PACKARD CO.
CAMERON MOTOR CO.

PAIGE
See:MASHAK AND SCHWALBE

PIERCE ARROW
See: MASHAK AND SCHWALBE

PLYMOUTH
See: WEIHAUPT-SAVAGE CO.
INC. WEIHAUPT, JOHN G. INC.
CAMERON MOTOR CO.
FESS MOTOR CO.
LOW AND DICKSON
OLSTAD-CHENEY CO.
CHENEY CO.
LOW MOTOR CO.
ANDERSON MOTOR CO.
JOHNSON MOTOR CO.
EVERSOLE-ROGERS INC.
VOSS MOTOR SALES
EVERSOLE MOTORS

PONTIAC
See:SPENCER MOTOR CO.
ELSEN & NEELAND INC.
MOLL MOTOR
MASHAK MOTOR CO.
STRIKE MOTOR CO.
OLSON & SCHMIDT PONTIAC INC.
OLSON PONTIAC INC.
OLSON-CLASON PONTIAC INC.
CLASON PONTIAC
CLASON PONTIAC-GMC INC.

PORSCHE
See:DELTA IMPORT MOTORS INC.

R & V KNIGHT
See: NASH AUTO AND MACHINE CO.

RAMBLER
See: HOFWEBER, JOHN L.
COMMUNITY MOTORS
LOW MOTOR
HOLWAY, CHARLES H.

RENAULT
See: KENNARD BUICK CO.
LOW MOTOR CO.

REO
See: WEIHAUPT-SAVAGE CO., INC.

REO-MARMON GARAGE
FOX BROS. CO., INC.

REPUBLIC MOTOR CARS
See: RISTOW MOTOR CO.

SAAB
See: HONDA MOTOR WERKS

SAXON
See: ELSEN AND PHILIPS

SIMCA
See: EVERSOLE-ROGERS CO.

SPRITE
See: DELTA IMPORT MOTORS INC.

STAR
See: ZEISLER MOTOR CO.
PETERSON, CARL

STUDEBAKER
See: ELSEN AND PHILIPS
MUELLER-MORLEY CO., INC.
MUELLER MOTOR CO., INC.
WESTERN MOTORS
PHILIPS, GEORGE C.
STUDEBAKER SALES AND SERVICE
CAMERON MOTOR CO.
VOIGHT PACKARD CO.

SUNBEAM
See: EVERSOLE ROGERS CO.

TERRAPLANE
See: VAALER & DETERS
VAALER & DETERS & BARTON

TOYOTA
See: EVERSOLE-ROGERS CO.
EVERSOLE MOTORS INC.

TRIUMPH
See: RIVERFRONT BOAT
MART IMPORT CAR SERVICE

VIKING
See: RAPER GARAGE

VOLKSWAGEN
See: DELTA IMPORT MOTORS INC.

VOLVO
See: DELTA IMPORT MOTORS INC.
CROWN DATSUN INC.
CROWN-VOLVO-DATSUN

WHIPPET
See: TRI-STATE MOTORS INC.

WILLYS
See: MOORE'S AUTO SALES
NATIONAL MOTOR SALES
CASEY'S CAR SALES
DeMANN MOTORS

WILLYS-OVERLAND
See: LA CROSSE OVERLAND CO.
TRI-STATE MOTORS INC.
MOORE'S WILLYS OVERLAND DISTRIBUTION SALES & SERVICE
CASEY'S CAR SALES
DeMANN MOTORS

WILLYS-KNIGHT
See: LA CROSSE OVERLAND CO.
TRI-STATE MOTORS CO.

ZEPHR
See: LEISSRING MOTOR CO.
 


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